AbstractThe aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the Images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called ?critical discourse analyze.? The analysis focuses on the text and how the text is created and if the author?s opinions are hidden in the words. The method can be applied in many ways.

This paper is a semiotic analysis of nine images that are photographed in the "third world" by documentary photographer Brent Stirton. These images are analyzed on the basis of the three theoretical perspectives postcolonialism, intersectionality and postcolonial feminist criticism. The Analysis examine how men and women are represented in these pictures from the ?Third World?. As well as an attempt to understand what story these pictures tells the spectator and what kind of picture the spectator gets of the ?Third World? thorough these photographs in return..

The purpose of this essay is to compare the works of Jalal ad-din Rumi and Fakhr al-dinAraqi to see which ideas of God the two writers want to convey. Rumi and Araqi weretwo actors in the mystical dimension of Islam, who lived in the thirteenth century inwhat is today Turkey. Both were of Persian birth and their works were written inPersian.The material I have chosen to work with is Lama´at by Araqi and parts of theMasnavi by Rumi. Both of them have been translated into Swedish by Ashk Dahlén.The theoretical premiss is taken from Influence in art and literature by GöranHermerén. My method is to find images for God in the texts to see which ideas of Godthe two writers want to convey.My review shows that many of the images come from the Koran and speak ofpersonal qualities of God.

The web has evolved much through the years. From being a place where author and reader were clearly distinguished, it now invites everyone to take part in the development of both content and technology. Social services are central in what is called Web 2.0. Wikis, blogs and folksonomies are all examples of how the users and their communities are key to the development of services. Collaborative writing, tags and API:s are central.

Teaching materials are a constant matter of discussion as they represent the school curriculum and what the students are reading in the classroom. Within religious studies in upper secondary school, a new approach emerged since the new curriculum from 2011, which is to interpret religion in relation to gender. This study aimed to see which gender performances two selected teaching materials represented, in both their texts and images. This study was performed using both discourse analysis for the texts and content analysis of the images. The study showed that traditional gender performances appear both in the chapters that touched human identity and also ethics and morals, and also in the chapters that touched the world religions.

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

The aim of this thesis is to describe digitization of images in two Swedish museums. We want to examine their reasons to digitalize; the administrative and organizational aspects of their work and how they handle the problems of preservation and access to the digitalized images. These problems will be examined through our main questions: Why do the museums choose to digitize their image collections? How are their work organized in terms of staff and economical matters? What kind of software do they use, and which technical solutions do they choose? Which preservation and access strategies for ensuring long-term preservation and access of the digital images do the museums work with? How do the museums select material for digitization? How do they handle the matter of discarding of materials? The study was conducted both by reading text material and interviewing personnel at the two museums. The museums? main reasons for digitization seem to be to protect fragile materials from deterioration and provide greater access to the collections.

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Our premiss in this study is the escalating competition in the swedish newspaper market, which have become an issue regarding smaller editions for the newspapers, and some scientist have claimed that this has brought an sensational touch to their news. With this in mind, we have studied if a sensational touch is brought to the two biggest Swedish newspapersAftonbladet?s and Expressen?s first pages. Our purpose with the study is to look into the newspapers development regarding a more sensational newsworthiness on the front page over time. The use of quotes, images and news themes is indicators to measure the development.Trough a content analysis from three different years, 1972, 1992 and 2012 we have measured the data with the computer program SPSS.

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

This study examines which socially constructed threats and subjects of security existed during the aftermath of the terrorist attacks in Stockholm 2010. With ideas of identity and difference as a starting point the theoretical framework is then developed with ideas from the new critical security studies including key subjects such as attributes, risk, imaging and visualisation. The study will be executed with the use of a discourse analysis approach using newspaper articles and chronicles as the principal empirical material. The analysis will then follow two separate themes. Firstly, the different threats and subjects of security will be deduced, and also, how these social constructions inevitably create each other and require each other to continue existing.