The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

The pig is unique in the way that it gives birth to a large number of newborns in each litter. Because of this the sow has developed a special behaviour during suckling to ensure that not only a part of the litter gets all the milk. Milk is only available during milk letdown. The piglets have to massage the udder for a long time before letdown and the more piglets at the udder the sooner the milk comes. The sow has developed a special grunting pattern to let the piglets know when she is ready for suckling and to signal milk letdown. Our aim with this study was to investigate if sows have individual grunting patterns repeated over time. We also wanted to know if sows with a more distinct grunting pattern have better growth in their litters.

The overall aim of this thesis is to examine the production and repetitiveness of gender patterns with focus on girls in the swedish tween magazine Kamratposten. This is of importance due to the non existing research on Kamratposten concerning this specific topic. The aim is also to evoke a broader discussion about the relationsship between gender representation and pedagody. The theoretical framework is based on three concepts, namly Yvonne Hirdman?s gender contract, Judith Butler?s performativity and the idea of heteronormativity.

The purpose of the literature review was to illuminate how family are responded to in health care and their experiences with a sick person in the palliative care. Ten articles dealing with the questions have been used. The questions emphasized how family experienced the response from people working within health care, their own situations and if they felt they were sufficiently informed. The results were presented from out in the questions in two themes families positive and negative experiences. The results show that for the families to have positive experiences of the respons, the situation and the information given, the working within health care have to make families feel part of the palliative care, to the extent they wish to participate..

Background: In Sweden and Norway planned home birth is not included in the health care system. In Denmark women with expected low risk birth have the right to choose home birth. Registrations of home births in the Nordic countries are not completed and women?s experiences of planned home birth in Scandinavian context are not earlier described.Objective: The aim of this study was to describe women?s experiences of planned home birth in the Scandinavian countries.Design: Inductive content analysis. Fifty-three Scandinavian women who have experienced planned home birth have replied an open question in a questionnaire.

The essay investigates juvenile offenders experiences of the sanction ?ungdomstjänst? and how it may change attitudes towards committing criminal acts. The essay introduces qualitative interviews with four juvenile offenders, which have all executed ?ungdomstjänst?. The juveniles experiences of features that can be a part of the attitude change have been analyzed with a model of the motivation process, called ?Fyra F?, and four elements of persuading, which can affect an attitude change.

The aim of this study was to describe and analyze how social workers working in social services using evidence based practice with special focus on the clients? experiences and wishes as source of knowledge in collecting information, assessment and decision. To get to the social workers experiences and descriptions we used a qualitative method with semistructured interviews. The empiric material of the study consists of eight interviews with social workers working in different social offices in different areas, in southern Sweden. The main result of this study was that social workers use clients? experiences and wishes differently in different parts of the investigations.

The picture book is the children's first contact with the world of literature. The aim of our study is to look at how children and adults are portrayed in the picture book, from a gender perspective. Our aim is to critically examine how girls and boys, men and women are presented when it comes to both characteristics and appearance. Our research also focuses on how the text and images complete each other and we conduct a qualitative text and image analysis. We use Nikolajevas (2000) analytical model for picture books and previous research that already exists within the subject.In our paper we have clarified the concepts related to gender: gender, gender roles, gender equality and the picture book.

Background: Cancer is the most common cause of death among children in Sweden. The disease and the treatment cause suffering among the children, which also affects their parents. Research has shown that parents of children with cancer have poorer health. It is the nurse?s responsebility to help, not only the child, but also the parents in their difficult situation.

Aim: The aim of the current study was to investigate nurses? experiences of caring for palliative patients in palliative home care, and to examine the coping strategies they use.Method: The study was empirical descriptive with qualitative approach. The data was collected by nine semi-structured interviews and analyzed by using manifest content analysis.Result: By analysing data three categories: Positive experiences of palliative home care, Stressful experiences of palliative home care and Problem-focused coping strategies, and 15 subcategories, were distinguished.Conclusion: Experiences of palliative home care were both of positive and challenging characters. Stressful situations were managed by problem-focused coping strategies. Nurses are in need of the work situation at home to become more ergonomic and designed to protect the nurse?s physical wellbeing.

Malnutrition is a common problem for patients with cancer that leads to anxiety and frustration for the whole family. Patients with palliative cancer disease treated at home are entitled to an adequate nutrition treatment suited to individual needs. Aim: The aim of the literature review was to describe how cancer patients experience their nutriment situation before and after the introduction of parental nutrition and the experience of getting home parental nutrition. Methods: A literature study was carried out where qualitative and quantitative articles were examined. Findings: Five qualitative and five quantitative articles were examined.

The portrayals of women in lifestyle magazines has been a continuous subject in genderresearch, but have mainly been focused on research about heterosexual women. However, how women are being portrayed through editorial content in an LGBT magazines have shown to be a gap in gender research.The purpose of this study was to find out how female identities were portrayed in theeditorial content in the LGBT magazine QX ? Sweden?s largest magazine aimed atmembers of the LGBT community in Sweden.The analysis of the material was conducted through a semiotic and a narrative analysis. Patterns and reoccurring themes were selected, and furthermore were analysed againstfeminist theories and views such as queer theory, radical feminism and post-modernfeminism.Four different gender archetypes derived from the result of the study: The strongfemale, The passive female, The stereotypical female, and The intimate female. Thestudy did show that women featured in QX magazine were portrayed throughheteronormative patterns, although the magazine represents a larger alternative group..

In this paper, generic reference in a collection of juridical texts is examined, with focus on third person singular pronouns. The object of the study is to find out which generic pronouns occur in the material along with their relative distribution, but also to display further use patterns and to offer plausible explanations for these patterns. Another object is to evaluate whether the use of generic pronouns corresponds with language planners? recommendations for non-sexist language. The corpus studied consists of Rikspolisstyrelsens författnings­samling (?Statute Book of the Swedish National Police Board?), comprising 172 documents written between 1974 and 2009.The study is divided into two parts.

The purposes of litteratur review were to describe patients experiences of living with HIV/AIDS and and their expectations when in contact with care/healthcare. As theoretical frame has Antonovsky, A (1991) salutogenic model, sense of coherence been used. After analyzing the content of the litterature it resulted in 5 categories of experiences and 3 categories regarding expectations. The categories that regards experiences were, to feel frustration and dependance, to switch between hope and despair and suicidal thoughts, to be able to cope with the changing self and to feel social support. The categories that regards expectations were, to feel proffessionalism/competence, to get caring treatment and feeling secure, to feel engagement/individuality in caring.

Alzheimer?s disease has increasing effects on the Swedish population. Now, about 90 000 swedes have been diagnosed with the disease. Many of these persons are cared for by someone close to them. The aim of this study is to increase understanding for the situation and experiences of the persons caring for their affected partner and to examine which support they are given by the public sector.