This thesis aims to examine how the renowned swedish writer and critic Olof Lagercrantz wrote about communist China under Mao Zedong's leadership in the years 1970?1971. Lagercrantz served as editor-in-chef and as cultural director on one of Sweden's major daily newspapers, Dagens Nyheter, between 1951 and 1975. He travelled to China in 1970 as one of the first European reporters to get admission after the cultural revolution. This series of articles about China also changed the image of Lagercrantz, afterwards he was referred to as Maoist.

Dagens textilbransch karaktäriseras till stor del av snabbt föränderliga trender. Det råder en hård konkurrens på marknaden och kunden besitter i stor utsträckning en god kunskap och en medvetenhet, vilket ställer högre krav på det utbud som företaget erbjuder. Vidare har hemtextilbranschen under de senaste åren präglats av en ökad konkurrensnivå. Flera aktörer så som exempelvis stormarknader, färghandlare och byggvaruhus har utökat sitt sortiment med hemtextil och är därmed med och tävlar om hemtextilkunderna. I denna situation är det viktigt att ha ett välplanerat sortiment eftersom det bland annat speglar företagets affärsidé samt kommunicerar vad affärsidén erbjuder och till vem.

Background: Folate is a water - soluble vitamin necessary for normal DNA synthesis among  other mechanisms. Folate deficiency can cause megaloblastic anemia resulting from abnormal erythrocyte d evelopment. At the Department of Clinical Chemistry, Linköping, analysis of folate is performed with Siemens ADVIA Centaur® XP which uses an immunochemical method with chemiluminimetric detection. Currently, the assay is conducted on serum, is poured off and frozen after 48 h and treated with light protection because folate is considered to be light sensitive.Methods: This study tested lithium heparin plasma for analysis of folate with Siemens ADVIA Centaur® XP with the aim to be able to perform a package of analyzes in anemia investigation from the same collection tube. Furthermore, the stability of folate was studied for up to 168 h and examined regarding light sensitivity.Results: Statistically significant higher values were obtained in the analysis of folate in lithium heparin plasma than folate in serum (p < 0,001).

Popular Culture is inherently political and the connection between popular culture and world politics in particular is something that has been established through years of research by multiple scholars. In this essay, my aim is to analyze how American Power is represented in popular culture. This is done in context of the decline of the American led liberal hegemony and a new Multiplex world order. A world order with multiple influential actors with varying levels of power. To analyze the way popular culture portrays American power, I have used the movie Top Gun: Maverick (2022) as an example and analyzed scenes from the movie.

This is a thesis written at the Swedish University of Agriculture inAlnarp within the landscape architecture education. The essay dealswith the landscape architect's professional identity and how it isdescribed in different contexts along with how it is perceived byprofessional landscape architects.Misunderstandings and preconceptions concerning the landscapearchitect's professional identity is common, both within and outsidethe branch of industry that includes the vocation. This raises problemswithin the industry and for the individual landscape architect. To findout if the root of the problems lies in available descriptions of theoccupation a study has been made. The study includes how thelandscape architect is defined in easily accessible information fromthe internet and in literature as well as in industry-orientedinformation such as dissertations and information from SverigesArkitekter (the Swedish Architects).

This essay focuses on the function and development of city harbors during the middle ages in the Scanian part of Öresund. The purpose of the survey is to take a closer look at topography, development and activities on the shores in three coastal cities along the west coast of Scania. The cities that has been part of the survey are: Skanör ? Falsterbo, Malmoe and Landskrona, three cities that follows each other chronologically and that show both similarities and differences in appearance, function and urbanization.The cities of Skanör ? Falsterbo and Malmoe were important market places for the medieval Scania market with the herring fishery in focus. The cities? birth has to be looked upon in relation to these activities.

GIS on the Internet is a rather new phenomenon, which has evolved from the need ofdistributed geographical data. It is also a powerful tool for presenting information on theInternet. This master thesis aim to create a web based GIS application with information onlime spreading and the situation concerning acidification in the county of Kronoberg, Sweden.The web based GIS application will be used by the county administrations in Kronoberg toinform the public and the municipal authorities of current counteracting acidification activity.This report includes documentation on acidifying processes and liming activities, which arepublicised together with the web based GIS application. The web based GIS application wascreated with ArcIMS, a new program in the ESRI family of GIS programs. The programincludes a guided structure, to development of everything from a map to a complete GISapplication, including mapservice and websites.

In this paper, a navigation support approach for speech-only interaction based on auditory icons for room-based designs is presented, i.e. naturally occurring sounds that have a natural mapping to the system's underlying design metaphor. In contrast to many recent investigations that have focused on multi-modal or augmented reality systems, this paper concerns a unimodal speech and sound-only system. An auditory icon based prototype system for buildings maintenance support using a room-based metaphor was developed. The design was evaluated in a comparison with earcons and no-sound designs.

The aim of this study was to shed light on the phenomenon of sex purchase amongst men from the perspective of professionals working at KAST*. Our main research questions concerned who the sex-purchasing men are, what their incentives are and furthermore how the professionals depict their work with these clients. In order to examine this we conducted three qualitative research interviews. The theoretical framework used to examine our results consisted of social constructivism and professional acting space. Main results show, contrary to research, that the ?typical? sex buyer does not exist, nor do specific motives.

Som med många svenska varor och tjänster, räcker inte den svenska marknaden till för att vara tillräckligt lönsam. Detsamma gäller även många modeföretag där exporten är nödvändig för att den svenska modebranschen skall ha möjlighet att utvecklas. I och med globaliseringen kan allt fler modeföretag expandera och agera på marknader världen över, vilket för konsumenten innebär ett brett utbud av internationella klädmärken. Konsumenterna blir samtidigt även allt medvetnare i sina val, vilket tillsammans med stark köpkraft betyder att de väljer att lägga extra pengar på varumärken. Allt större summor spenderas på sig själv, och konsumtion av kläder har övergått till att även vara ett sätt att kommunicera sin identitet.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

An increasingly globalized market is leading to hard competition among manufacturing companies, which means that they are forced to become more customer focused to survive in the market. A Customer Relationship Management system is a system that will be of assistance to help companies succeed in building long term relationships with their customers. Best of Breed and ERP-based are two types of CRM systems. The study has focused on analyzing and examine the need for CRM systems at manufacturing companies. Our question formulation has been:? What need do businesses want to satisfy with a Best of Breed-based and ERP-based CRM system?? Are there any differences in the use of Best of Breed-based and ERP-based CRM system?In this study, we have chosen to carry out interviews and quantitative surveys with manufacturing companies to get their view of CRM-systems.

Businesses role in society is changing. Corporations are expected to take responsibility, not only for their traditional business conduct, but also for social and political issues. A rise in globalization and international trade has led to an increased interest in the concept of CSR. Accordingly, stakeholders are expecting multinational companies to be accountable for existing issues in developing countries. New business models are needed to meet increased expectations of responsibility and shared value creation. Based on an understanding of the need for new business models a multinational corporation is studied in a local context, where a radically new way of doing business is developed.

Bakgrund: I dagens samhälle har varumärken kommit att spela en allt större roll för såväl konsumenter som företag. Varumärken fungerar som en ledsagare i individers sökande efter identitet och samtidigt som en gemensam nämnare eller tillhörighetsfaktor inom olika subkulturer. Företag kan med hjälp av symboliska värden sända ut signaler som stämmer överens med olika individers värderingar och på så sätt attrahera konsumenter och samtidigt ringa in en önskad målgrupp. Dock kan även det motsatta inträffa, det vill säga en annan grupp än den tänkta målgruppen kan komma att adoptera ett företags varumärke och göra detta till en del av gruppens image.Syfte: Syftet med denna studie är att identifiera och åskådliggöra hur en subkultur kan påverka det symboliska värdet av ett varumärke.Genomförande: För att uppnå syftet har det verkliga fenomenet hip-hopkulturens adoption av varumärket Adidas valts att empiriskt undersökas. Detta utifrån kvalitativa intervjuer gjorda med respondenter från hip-hopkulturen så som bland andra gruppen Latin Kings och Infinite Mass, tillsammans med personer från företaget Adidas, samt analyschefen på MTV Nordic Networks och radioproducenten Stefan Wermelin.Resultat: Denna undersökning visar bland annat på att en subkultur kan påverka det symboliska värdet på ett varumärke genom att inte enbart ta till sig de symboliska karaktärer varumärket står för, utan även överföra subkulturens värderingar på varumärkets image.

This paper deals primarily with the developmental potential and use of court -based mediation in Swedish law, and its relation to court-based conciliation and the judicial procedure as means to end a conflict.  In Chapter 42, Section 17 of the Swedish Code of Judicial Procedure, a judge, before the parties have their main hearing, can act as a mediator between the parties to settle the dispute. The judge should, according to the law, always try to make the parties come to an agreement before the main hearing. This obligation can be fulfilled either through the use of court-based conciliation, or court based mediation. Mediation as such is rarely used in Sweden, and one of the goals of this essay is to try to provide a tentative answer to why that might be the case.  The second goal is to try to find a consistent, yet flexible notion, of the concept of ?jurisdiction?, and to provide an explanation for the relation between mediation as an alternative method for dispute resolution and the judicial procedure.                                                                                                                                            .