The thesis aims at, from a user perspective, examining how a group of industrial researchers understand the information seeking in their every day work. A qualitative method is employed. The empirical material consists of open-ended interviews with in all ten researchers. All of them work at the Swiss-Swedish Technology Company ABB's research laboratory in Västerås. The thesis is based on the opinion that the scientific knowledge production has become commercialised and that the scientific communication is going through certain changes.

Team Sportia Uppsala misstänker att de saknar en röd tråd i sin marknadskommunikation. Syftet med arbetet är att undersöka hur väl Team Sportia Uppsalas kundklubbsmedlemmars uppfattning om företagets image överensstämmer med identiteten företaget vill förmedla, med fokus på produktutbudet. Med hjälp av en personlig intervju med Fredrik Söderlund, vice VD Team Sportia Uppsala, en telefonundersökning av butikens kundklubbsmedlemmar samt en observation av butiken har identiteten samt imagen analyserats. Resultatet visar att företaget är inkonsekventa i förmedlingen av sin identitet och det har förekommit visst brus, vilket leder till att kundernas image inte överensstämmer helt med företagets identitet..

The purpose of this thesis is to evaluate three search engines with regard to retrieval effectiveness of information specific to Swedish users. Coverage and the precision in result descriptions are also examined. The three selected search engines are Google, MSN Search and Svesök. 30 queries were tested against the search engines and the first 20 result descriptions and results were judged for relevancy. Relevancy was judged by a binary scale.

Rapporten tar upp ämnet om CSR-arbete hos klädföretag. Fokus ligger på pälshandeln och försöken att minska den. Rapporten tar hjälp utav en modell som behandlar ett företags balans mellan profil, identitet och image. Syftet är att se om en sådan balans gällande just företags CSR-arbete kan gynna företagen image-mässigt och således även ekonomiskt..

The purpose of this thesis is to evaluate and compare the retrieval effectiveness of two search engines on the Internet: Svensk Medicin and Google Scholar. Svensk Medicin is a medicine-specific search engine and Google Scholar specialises in indexing scholarly material. A set of 20 questions in four categories were used to conduct the searches with the search engines. Genuine medical information needs were selected from a question collection provided by the television program Fråga doktorn. The relevance of the first 10 retrieved documents was judged by using a binary scale and the measure used was precision.

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet. Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet. Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist..

Beacon AB has been producing Gobos for some time. A Gobo is a small round sheet used in projectors almost like a slide. It is used mostly in the commercial and entertainment business. Today these Gobos are created by using a film (also called mask). A digital exposure machine called LIOS has been developed to make it possible to create Gobos using direct exposure.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

Just how far is it possible to make learning of new parts for recognition and robot picking autonomous? This thesis initially gives the prerequisites for the steps in learning and calibration that are to be automated. Among these tasks are to select a suitable part model from numerous candidates with the help of a new part segmenter, as well as computing the spatial extent of this part, facilitating robotic collision handling. Other tasks are to analyze the part model in order to highlight correct and suitable edge segments for increasing pattern matching certainty, and to choose appropriate acceptance levels for pattern matching. Furthermore, tasks deal with simplifying camera calibration by analyzing the calibration pattern, as well as compensating for differences in perspective at great depth variations, by calculating the centre of perspective of the image.

Our paper is a study about youth and their self-images. During our practical training period we found that the problems young people had always were connected with their self-image. We therefore wanted to find out what youth believe influence their self-image. The purpose of our study was to examine young people and their self-images in a perspective of the ecological systems model. Essential issues have been what self-images young people have, what they consider influence their self-image most, how they think they can resist influence from the environment and how they would like to be influenced by the environment if they could decide themselves.

Background: People diagnosed with psychosis are often described as introvert, isolated and with little or no ability to create and maintain social relationships. While every angle of a phenomena is valid and important, we believe that the first-person perspective provides the only direct access to the diagnosed persons? feelings and experiences.Aims: The aim of this study is to explore how a few people diagnosed with psychosis describe their experiences of social interaction.Method: This study is conducted in a Grounded Theory manner. An analysis has been performed on interviews made with five individuals, all diagnosed with a psychosis diagnosis.Results: The main result of this study is that the self-image is a core factor in the individuals experiences of, and initiative to, social interaction. The social interactions are linked to the individuals own relation to their diagnosis in a dynamic process where all components affect each other in the creating of the self-image.Conclusion: This study concludes that people diagnosed with psychosis is no different than other people when it comes to dreaming and longing for functional social relationships, but that they have some difficulties in actually finding them due to both social stigma and a poor self-image..

This report describes a system for verification of fingerprints against a previous created template. It describes how and why a fingerprint image must be processed before it can be used to either identify or verify a person. The method is based on special features of a fingerprint, called minutiae points. The whole process from image to matching is described, every step in the process with image enhancement, binarization, thinning and how to find the minutiae points. Also what false minutiae points are, how they arise, why they deteriorate the result, and how to handle them, is discussed.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

The purpose of this thesis was to get a deeper understanding of why and how companies work with background music in event marketing and also how it can affect on companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect companies' image. Event marketing combined with background music is an effective tool for companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

Uppsatsen behandlar sponsorrelationens händelseförlopp ifrån eventets perspektiv. Ifrån matchning, via avtalsförhandling till aktivering av sponsorskapet. Hur eventets image, identitet påverkas av sponsorernas varumärke diskuteras.Det empiriska materialet har samlats in via semistrukturerade telefonintervjuer med respondenterna..