In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

The aim of this qualitative study is to gain a deeper understanding of how young people whoare unemployed or have experienced unemployment, experience the situation and how theyapprehend themselves in relation to unemployment. I performed semi-structured interviewswith five young women and men. Three theoretical perspectives have been used for myanalysis, Marie Jahoda?s deprivation theory, Mikael Nordenmark´s PEN-model and HansBerglund?s action theory.The results show that the majority of the respondents perceive the situation as unemployed asdifficult and stressful. Four out of five have more or less felt depressed or sad.

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet.

The aim of this study is to examine the image of Judas Iscariot in popular culture with the help of two movies, The Last Temptation of Christ and Son of God. This study is based on a film analysis where a characterization is in focus. The method has also chosen to include intertextuality. This is because it is relevant to show how writers and filmmakers used the previous materials to create their own versions. Survey theory was based on a mediatisation-theory.

Syftet med den här uppsatsen är att undersöka hur Parken Zoo försökte rädda sin image och påverkabilden av krisen parken befann sig i under hösten 2012. Uppsatsen har även som avsikt att undersökahur kriskommunikationen utvecklas under krisförloppet och hur den skiljer sig mellan två texttyper,samt belysa vilka språkliga resurser som används för att realisera strategierna inom image repair theory,som i denna uppsats benämns som Benoits teori om imagereparation. Materialet består av trepressmeddelanden och tre uttalanden publicerade på Facebook från Parken Zoo. Dessa har analyseratsutifrån Benoits (1997) teori om imagereparation samt systemisk-funktionell textanalys. Resultatetindikerar att Parken Zoo har försökt rädda sin image genom att ifrågasätta uppgifterna som framkommit,framhäva goda egenskaper och värderingar samt redogöra för åtgärder som vidtagits och ska vidtas.Jämförelsen av kriskommunikationen i pressmeddelandena och Facebook-uttalandena tyder på attkommunikationen på Facebook kännetecknas av en mer personlig och närhetsskapande strategi medankommunikationen i pressmeddelandena är mer auktoritär.

Ett av syftena med studien var att undersöka skillnader i Ingenjörsstuderande respektive Anställdas uppfattning om Lantmäteriets image som arbetsgivare. Det andra syftet med studien var att se om det förelåg skillnader i uppfattning av en Ideal arbetsgivares image och Lantmäteriets image som arbetsgivare. Studien genomfördes med stöd av en enkätundersökning med Ingenjörsstuderande och Anställda vid Lantmäteriakademin som deltagare. Totalt deltog 102 personer i studien; 55 Ingenjörsstuderande och 47 Anställda. Mätinstrumentet var Employer Attractiveness Scale (EmpAt).

The aim of this study was to examine creativity, measured with four different tests, and self-image in 18-19 year old women (N = 30), and their earlier presence of imaginary companions. The result showed that there were many correlations between the different creativity measurements. Self-image correlated significant with fluency of ideas in one test. "Psychological health" along with "skills, talent and abilities" were the two most important self-image aspects for creativity. We found negative relationships between imaginary companions and creativity, but a positive relationship with self-image.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

The purpose of this thesis is to describe property definition and special boundary demarcation and to analyze the differences between the two cadastral procedures. Property boundaries, especially unlawfully determined boundaries created through unofficial parcelling, can create conflicts between landowners and make it diffi-cult to know which land that a property contains of. It is possible to clarify the boundary conditions through a property definition or through a special boundary demarcation re-establish boundary marks.The methods used are: (1) A literature review to collect background information, (2) A case study to summarize court cases and (3) A questionnaire study to collect opinions from cadastral surveyors.The result is summarized in two comparisons. Firstly between restoration of landmark and special boundary demarcation (which replaced restoration of landmark in a legislative change in 2010), which demonstrated that the change in the law is considered positive because special boundary demarcation gives a legal effect on the boundaries. Secondly between property definition and special boundary demarcation which demonstrated that the two procedures are similar to each other.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Konservatorprogrammet15 hpInstitutionen för kulturvårdGöteborgs universitet2015:08.

I denna uppsats undersöks huruvida image kan utgöra en värdeskapande faktor för mobiltelefonföretag. Dagens ekonomi drivs allt mer av högteknologiska branscher, dock har vi uppmärksammat bristen av branschspecifika marknadsföringsteorier, framförallt imageteorier, för högteknologiska företag eller produkter..

The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..

This thesis concerns to investigate renovations of existing buildings aiming at enabling energy efficiency, from a conservation and restoration perspective. This includes performing case studies of three projects in the Gothenburg area where renovations has been done and an analysis of directives raised by the EU and later implemented by the Swedish National Board of Housing, Building and Planning, Boverket. In addition to these, regulations enforced by the Swedish law, related to the topic, have been considered.The investigated projects in this case were the housing cooperative Välten in Brämaregården, the Solar Buildings in Järnbrott and Gårdsten as well as Katjas Gata 119 at Backa Röd. In order to measure and compare the results of these projects a comparison between the pre- and post-restoration energy consumption have been performed. To capture additional perspectives the grading system Operation Kungsörn has been applied.Regarding the comparison of energy consumption the renovation of Katjas Gata 119 was found preferable but showed in my view lacking attention to the cultural heritage of the area.

The purpose with the paper is to theoretically investigate how sensory experience and positive affect in contact with outdoor environment can promote health by 1) develop a model of the sensory and emotional processes based on multiple code theory (Bucci, 1997) and 2) examine if this model can increase understanding of the processes that takes place in outdoor recreation, the way this is described in environmental psychology research and theory. The paper starts by introducing research and perspectives concerning outdoor recreation. Different theories of nature?s health promoting effects are described. These include the restoration theories of Roger Ulrich and Steven and Rachel Kaplan, theories more concerned with outdoor activities and a theory combining these two perspectives called instorative theory. After this sensory and emotional information processing is examined through the works of Wilma Bucci and Jean Ayres. Antionio Damasio?s theories of emotion and Daniel Stern?s concept of vitalityaffects are than introduced to extend this reasoning.

This anthology covers subjects such as beeing involuntary sterile, adoption, coping with desease, death and anxiety. All chapters are based on observations and interviews analyzed with Grounded Theory. Our aim with the anthology is to tell the subjective story of individuals focusing on aspects such as crisis, conditions of living and identity. We chose to work from these aspects as we find the processes that creates and re-creates the identity and self-image in induviduals interesting. We also focus an society?s means for helping persons in crisis..