Syftet med denna uppsats är att undersöka hur ett varumärke påverkar en stad och dess image. Avsikten med studien är att granska hur varumärket Stockholm - The Capital of Scandinavia har bemötts av utländska turister och om varumärket är så pass exklusivt att det kommer att bestå även i framtiden.En lockande och attraktiv image är en stor betydande faktor för en destination som försöker marknadsföra sig gentemot turister. En image kan exempelvis skapas genom ett varumärke, vilket presenterar och definierar en destination på ett sätt som är lockande för potentiella besökare. Stockholms nya varumärke riktar sig både mot utländska turister och företag i Stockholmregionens näringsliv. Vi har dessutom undersökt hur varumärket marknadsförs och om privatpersoner bosatta i Stockholm på något vis kan hjälpa till att stärka varumärket.Fallstudien handlar om Stockholm Visitors Board, Stockholm Business Region och deras varumärke Stockholm ? The Capital of Scandinavia.

This study focuses on single peoples construction of their lifes in relation to normative heterosexual coupledom. It is based on five interviews made with single women and men at the age of 24 to 51 who live by themselves. The queer theory which puts the heteronormativity in question is used as a theoretical framework. Discourse psychology functions as an analytic approach. It focuses on the use of language in the construction of reality in a world of determinant discourses.

In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.

Image editing software offers unlimited possibilities to alter an image. Provided that digitalinnovation is not altogether positive, it is important to develop knowledge of its negative sides. Thispaper examines the use of digital image processing from a critical IS perspective. Throughqualitative interviews with professional retouchers, the study provides a picture of their ethicalrelation to the software they use for retouching images in advertising. Though, it turns out that thecustomers who order the retouching holds responsibility for what is altered.

The Swedish education system reflects the multicultural society in Sweden, therefore there is a need of school textbooks that pupils can identify themselves with to create meaning and value in their learning. According to the Swedish Education Administrations (Skolverkets) report (2006) and Selander (2003, s. 198) the school textbooks are the main source of education in class. There has been an implicit message in the older textbooks that is associated with the belief that non-Europeans are "seen" as victims, and that Europeans are privileged with a "good life".Many school texbooks has been analyzed from different points of perspectives, however, analysis from a postcolonial perspective on home economics books has practically been nonexistent.Analysis in this study are focused on how non-western people are been portrayed in six different textbooks in the subject to conclude if the colonial discourse is still maintained and reproduced in the school. To answer the question of formulation an image analysis is made of the six, previiously mentioned, textbooks.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Influences from military theory are a part of the development of military doctrines. This thesis has, by using a method with three different dichotomies, traced and classified influences from William S Lind?s theories regarding manoeuvre warfare in the Swedish military doctrine, for land operations. The purpose has been to discuss the connection between military theory and how the Swedish doctrine for land operations (DMarkO) has been formulated. It has also been to show what this influence depends on and what consequences it will present.The examination has shown that William S.

Varumärkesidentitet för traineeprogram AcademyI denna studie redogörs för hur ett varumärke är direkt kopplad till sina värdegrunder. Rapporten besvarar hur värdegrunder i en organisation skapas av företagets personal i form av ord som kopplas till företagets varumärke. Metodiken i denna studie har pendlat mellan intervjuer och workshopar. Studiens resultat visar att företagets personal och praktikanter kom tillsammans till tre ord som processats till Academys värdegrunder. Dessa ord är: gemenskap, utveckling och skaparglädje..

Uppsatsens syfte är att analysera och klargåra kundens bild av varumärket Erikshjälpen, klargöra organisations identitet och hur man inom organisationen vill att varumärket ska uppfattas på marknaden. En ambition är att analysera butiken som en marknadsföringskanal. Empirimaterialet har samlats in genom personliga intervjuer med respondenter som har direkt koppling till Erikshjälpen samt fokusgruppsintervjuer bland kunderna i fyra butiker. De slutsatser jag har kommit fram till har baserats på de tendenser som visat sig tydligt i min analys. Då jag inte haft för avsikt att generalisera är detta ett sätt att lyfta fram återkommande påstående från respondenterna.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

The purpose of this paper is to study the image of Strindberg that is conveyed in four different textbooks for the upper secondary school. How do the teaching authors choose to portray Strindberg? Do they focus on any one particular aspect of his writing? Adjacent to this a subsidiary aim is to see if teaching authors highlight the fictional nature of Strindberg?s works or choose to encourage a biographical interpretation. The work consists of a study of four literary history textbooks in the subject of Swedish for the upper secondary school, from 2000 to 2012. In the selected material the sections focusing on Strindberg and his writings are closely read and critically analysed.

The aim of this essay is to study diaries and letters from Swedish soldiers during the Great Nordic War, more specifically those written during the campaign 1707-1721 against Russia, in search of religious coping and religious parables. The theoretic framework is evolved around Kenneth Pargament?s theory about religious coping, and Ana-Maria Rizzuto?s theory about object relations. The method used can be described as hermeneutic.The questions at hand were:- How did Swedish soldiers during the war against Russia relate to God, and express image of God and religious concepts?- Did the soldiers express themselves in terms of spiritual coping and in that case to what extent?The conclusions were that the soldiers used religious coping as a method of survival.

Uppsatsens titel: Att synliggöra det osynliga? en studie om kommunikation i upplevelseföretag-Seminariedatum: 2007-05-30Ämne/kurs: FEK. Kandidatuppsats, Vårterminen 2007Författare: Annika Lindeberg och Hannah MoströmHandledare: Sofia IsbergNyckelord: Upplevelser, värde, identitet, image, kommunikation, garantier.Studie objekt: 2 företag inom Turism, 2 företag inom Utbildning och2 företag inom SjälvförverkligandeSyfte: Vårt främsta syfte med den här studien är att söka en förståelse för hur upplevelseföretag kommunicerar den upplevelse de säljer till marknaden. Ett av våra delsyften är att urskilja likheter eller skillnader mellan företagen i deras sätt att kommunicera.Vårt andra delsyfte är att öka förståelsen kring vad upplevelseföretag bör tänka på vid valet av kommunikationssätt.Metod: Kvalitativa intervjuer och en dokumentanalys av hemsidor.Teoretisk referensram: Teorier inom ämnesområdena upplevelser, värde, identitet, image kommunikationskanaler och garantier.Slutsatser: Graden av gripbarhet eller ogripbarhet på upplevelsen kan påverka kommunikationen. Inga branschspecifika kommunikationskanaler har urskiljts.

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.