Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

När en kock komponerar en maträtt som skall fotograferas kommer han behöva göra en medveten estetisk bedömning innan maträtten tillagas, för att sedan analysera och förstå hur betraktaren uppfattar matfotografi.I denna litteraturstudie är syftet att undersöka hur estetiska begrepp och bildanalysmetoder tillämpas inom matfotografi.Uppsatsen bygger på en litteraturstudie, där fyra vetenskapliga artiklar har tillämpats för att besvara syftet.Resultatet i litteraturstudien visar att det är svårt att finna en metod att applicera på matfotografi, men om det går att skapa ett språk med flera metoder tillsammans finns det stora fördelar ur ett analytiskt perspektiv.Tillämpningen av estetiska begrepp tillsammans med bildanalyser är komplicerat och forskningen som gjorts är inte tillräcklig.

The aim of this master thesis is to study the reliefs of a Romanesque tombstone from 1130 AD, with the intention to form a plausible understanding of their meaning. During the course of the investigation, my main focus will be on collecting materials of an iconographical and historiographical nature, as they appear in previous studies. I will also use performative analysis when examining the tombstone. Consequently this thesis can be seen as a survey of history and place; early Christian iconology as well as the experience of the viewer. As a result, the 900-year-old tombstone will not only be seen as a memorial in this text, but also as a performance of one man?s faith and as representing the core message of the early Christian church.The tombstone is a rarity in Swedish art history and well worth a closer examination.

This paper is a critical evaluation of the Swedish system with special mediation. The district court has the opportunity, in cases that are amenable to out-of-court settlements, to refer the dispute to special mediation. However, this is extremely rare, even though the legislature expressed a desire to increase the use of alternative dispute resolution. In 2011, a series of measures were taken to increase the use of mediation and strengthen mediation attractiveness. What effect can be inferred from these actions today, over three years after their introduction? This study analyses the main reasons offered for why mediation is not used more, and what should be done to increase the use of mediation.

This report describes the procedure in which we accomplished our task, which was to implement a present algorithm. This was made using C++. The algorithm is developed by Sasan Gooran, who is our examiner in this project. The algorithm uses an iterative method to produce the halftoned images. The reason for this project is to speed up the existing program which is made in Matlab.

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

Event is a phenomenon that lately has become more common, especially within the tourism industry. This essay is a study within human geography and with focus on the meaning and the design of events. The purpose with this essay is to examine and describe the concept of event and to show how events can influence a region. Falkenberg is situated in the county of Halland by the west coast and the sea and because of that a natural tourist destination. The city is a known seaside resort since the end of the nineteenth century.

The aim of this master thesis is to study the reliefs of a Romanesque tombstone from 1130 AD, with the intention to form a plausible understanding of their meaning. During the course of the investigation, my main focus will be on collecting materials of an iconographical and historiographical nature, as they appear in previous studies. I will also use performative analysis when examining the tombstone. Consequently this thesis can be seen as a survey of history and place; early Christian iconology as well as the experience of the viewer. As a result, the 900-year-old tombstone will not only be seen as a memorial in this text, but also as a performance of one man?s faith and as representing the core message of the early Christian church.The tombstone is a rarity in Swedish art history and well worth a closer examination.

Kroppsuppfattningen handlar om hur en person ser på sin egen kropp. Höga nivåer av narcissism har tidigare sammankopplats med låga nivåer av kroppsmissnöje och höga nivåer av självkänsla (A. L. Jackson, S. K.

Grön IT är ett begrepp som har fått mer uppmärksamhet i Sverige de senaste åren. Grön IT handlar mycket om att minska energiförbrukningen och med denna uppsats framgår det att arbetet kring detta redan pågår i viss mån, men företagen har inte kommit så långt än. Det finns fortfarande stora möjligheter att göra förbättringar. En viktig del i miljöarbetet är att engagera personalen genom utbildning. Grön IT innebär mer än bara klimatpåverkan, det innebär också lägre kostnader, ökad effektivitet och en stärkt image.

This project is a study in how to represent the Swedish magician and variety artist Carl-Einar Häckner in a web-based environment. With a starting point focusing on illustration I wanted to produce a web environment that would function as a prototype for a webpage. My personal aim was to explore and gain new experiences from working in a digital interactive environment. I wanted to use animation and illustration to create an atmosphere and communicate emotions, and in the end find out a way of how to integrate that with a more text based content. The project is a personal project based on my interpretation of the work of Carl-Einar Häckner and an effort to translate Häckners expression and the emotions he evokes in his variety shows into image..

This bachelor thesis is a study about the change of the classificationsystems in Swedish libraries. The empirical data was collected through four qualitative interviews with both research and public libraries. The data was analyzed by the use of organizational theory based upon Joacim Hanssons book Libraries and identity: the role of institutional self-image and identity in emergence of new types of libraries. The empirical result points to a major change in how libraries and librarians look and work with their collections, it can also be said that the librarians do not seem to think that the users will be affected at all.The analysis was based on these issues: What positive and negative effects introducing DDC will there be on research- reflective public libraries?What will be the effects on the librarysector introducing the new classification system DDC?What will be the effects on the users introducing the new classification system DDC? .

The purpose of this study is to contribute to a better understanding of how visions could be applied in subsidiaries and similar sub organisations of global enterprises. With increasing globalisation it becomes more difficult to work in accordance to same standards and towards a common and unifying interest. The study has a qualitative and deductive approach and is based on interviews with three global subsidiaries with some hundred people employed each.Conclusions are that the subsidiaries visions have to be based on a guiding philosophy issued by their mother entities and it is the responsibility of the sub organisation to develop a tangible image with a local vision, mission and strategy with targets requiring feedback. Sustainable strategies cannot be issued without a vision describing where the organisation want be in the future. Otherwise they will not come very far until they have to make a restart with a new strategy and they will never be a market leader..

Klädbranschen är idag hårt konkurrensutsatt och det gör det svårt för klädföretag att synas vilket leder till att företag ständigt måste finna nya vägar för att nå ut till kunderna. En av dessa vägar är att ha ett starkt varumärke eftersom varumärket har fått en betydande roll för konsumenterna då deras köpbeteende har förändrats. Konsumenterna köper inte längre en produkt, de köper ett varumärke och det som förmedlas genom detta. Till följd av konkurrensen har många företag gett sig in i varumärkeshandeln på butiksnivå och konceptbutiker har växt fram där kunden får kliva in i företagens värld. Företag säljer genom konceptbutiker inte bara produkter utan även image och upplevelse vilket kan förstärka varumärket.Detta gör att det är intressant att ställa frågan: Vilka faktorer i konceptbutiker är viktiga för att förstärka och underhålla ett varumärke? Syftet med denna uppsats är att med hjälp av fallstudier analysera och utvärdera vad som är viktigt i konceptbutiker för att förmedla varumärken.