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8687 Uppsatser om Image repair theory - Sida 56 av 580

åååååÅÅÅÅÅ TEMPO!! : En studie kring studenter och dryckesvisor

The aim with this essay has been to see how students use drinking-songs and what function they have. I have also wanted to see how the traditions are carried on between the students. In order to do this, I have been observing three parties organised by three different student associations at Växjö University: Västkustens nation, Föreningarnas Festeri and Isterbandet. I have interviewed five people that have been attending the dinners. I have used Alan Merriam?s theory of use/function and made interpretations of his theory.

Retorik och semiotik i reklam : En jämförelse mellan tidningsannonser och internetbanners

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

Finns kvinnor i säkerhetspolitik? : En undersökning av den svenska säkerhetiseringsprocessen avseende svenskt deltagande i den militära insatsen Minusma i Mali utifrån ett feministiskt perspektiv

Scientists argue that gender affects foreign policy and security policy, that ideas of gender are inconstant and that there is a lack of feminist perspectives in International Relations. The changes seen in the global security context may have challenged the way politicians and scientists understand war and its impacts, and led to increased gender awareness.Using securitization theory and feminist international relations theory, the aim is to examine how women and men are being spoken of in the Swedish foreign policy discourse regarding participation in the UN-led stabilization mission Minusma in Mali. By applying a feminist perspective on the securitization process, the intention is to increase the knowledge of whether there is gender awareness in this context.The result shows that there is limited gender awareness. There is minor consideration for the conflict?s different implications on the situation for women and men.

Invandringspolitik  : Idéanalys om dansk och svensk invandringspolitik

The purpose of this thesis is to analyze equalities/inequalities between the Danish and Swe-dish immigration policy based on Habermas theory about openings/closures and analyze the reasons to the differences between Danish and Swedish immigrant policy. Therefore this study has two question formulations, the first one was "Is there any equalities/inequalities between the Danish and Swedish immigration policy based on Habermas theory of openings and closings?" and the second was "Why are there equalities/inequalities between the Danish and Swedish immigration policy?" The results show that based on Habermas theory there are equalities between the Danish and Swedish immigration policy. On the question why, the re-sults show us that the factors who give the difference are work, people?s attitude to immi-grants and party politics.Keywords: Denmark, Sweden, Immigration policy, opening, closing..

Ourstyle

Modemarknaden idag är både global och komplex med många uppfattningar om var värdet iprodukten ligger. Produkten och företagets image är kraftfulla medel för att differentiera sigpå marknaden. Då ett företag väljer att expandera till en ny marknad är det generellt ett sätt attskapa nya marknadsmöjligheter och för att öka sin försäljning. Innan etablering på nymarknad är det viktig att identifiera sin målgrupp. På den konkurrenskraftiga internationellamarknaden ligger makten inte längre hos leverantören, utan hos kunden.Distributionskanalvalet spelar en stor roll i avseende att nå företagets tänkta målgrupp.

Att kommunicera med morgondagens medarbetare : En studie av studenters värderade employer attractiveness och deras image av Landstinget som arbetsgivare

Denna studie utgår från fältet PR och marknadskommunikation med inriktning mot employer branding. Landstinget i Jönköpings län har nyligen inlett ett arbete med employer branding och som ett led i detta arbete söker de nu kunskap om vad som bör kommuniceras till presumtiva medarbetare för att på så sätt skapa ett attraktivt employer brand.Syftet med studien var att identifiera de attribut som Landstinget i Jönköpings län med fördel kan lyfta fram i den marknadskommunikation som riktas till presumtiva medarbetare. För att besvara syftet utfördes en kvantitativ enkätundersökning bland studenter vid Högskolan i Jönköping för att få en bild av vilka attribut de ansåg viktiga hos en arbetsgivare samt hur de såg på Landstinget som arbetsgivare. För att få ytterligare substans i studien valde vi att ställa resultaten mot teorier om inre och yttre motivation för att på så sätt undersöka vilken typ av motivaton som de tillfrågade studenterna drivs av när de väljer arbetsgivare.Studiens resultat ger en tydlig bild av vad som anses vara mest respektive minst attraktivt hos en arbetsgivare, där goda relationer med kollegor är det attribut som värderats högst och förmånersamt bonus värderats lägst av respondenterna. Goda relationer med kollegor är även det attribut som respondenterna ansåg som mest troligt att Landstinget kunde erbjuda som arbetsgivare.Sammanfattningsvis har studiens resultat visat att psykologiska attribut som kan härledas till inre motivation är de som värderats mest attraktiva.

Marknadsföringen biblioteket : En fallstudie av Broby bibliotek

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Högutbildade utrikesfödda och deras svårigheter för att komma ut på arbetsmarknaden

The aim of my work was, from the point of view from my respondents and literature, to create a picture of why so many highly educated people born abroad don't have an employment that coincides with their education.The question at issue was: How come highly educated people born abroad don't have an employment that coincides with their education from the native country?In my work, I carried out interviews with six highly educated people born abroad that moved to Sweden in the 1990's. In my results and my conclusion I started with the view of the respondents and the literature, linked together to some theories I have found fruitful for my understanding of the respondents' answers.The theoretical starting point for analysis of my work was the human capital theory, the theory of growth, the signal and filter theory and Habermas' theory.The result of my studies show that there are several factors that causes many highly educated people born abroad to have difficulties in getting an employment that coincides with their education. Such factors are weaknesses in the language, the lack of networks within one's profession and the fact that it takes a long time to complement the education..

Olof Lagercrantz har varit i Kina

This thesis aims to examine how the renowned swedish writer and critic Olof Lagercrantz wrote about communist China under Mao Zedong's leadership in the years 1970?1971. Lagercrantz served as editor-in-chef and as cultural director on one of Sweden's major daily newspapers, Dagens Nyheter, between 1951 and 1975. He travelled to China in 1970 as one of the first European reporters to get admission after the cultural revolution. This series of articles about China also changed the image of Lagercrantz, afterwards he was referred to as Maoist.

Ur elden in i askan : En kvalitativ studie om det sociala nätverkets betydelse för ensamkommande barn

AbstractTitel: Ur elden in i askan. En kvalitativ studie om det sociala nätverkets betydelse för ensamkommande barnKeywords: unaccompanied refugee children, social network, risk and resilience, social work.Authors: Karin Bodå och Leila Silva The main purpose of this study is to illuminate and describe the importance of having a social network for unaccompanied refugee children in Sweden. Using qualitative interviews this study looks at their possibilities to create a social network in Sweden and how their network helps them to solve problems. Knowledge of this subject is important for social workers, in order to be able to encourage and help unaccompanied refugee children to build a social network. The base for our analysis is attachment theory, coping theory, social network theory, KASAM theory, risk and resilience theory, system theory are used to give deeper insight into experiences of four unaccompanied refugee boys.

Sverigedemokraternas kriminalpolitik - På stämplingsteoretisk grund

The purpose of this study is to analyze what criminological theory explanations the Sweden Democrats use in their criminal politics. The three main questions from which we assume are: How do the Sweden Democrats approach crime? On which criminological theory is the Sweden Democrat?s policy of crime based upon? And which measures and preventive methods do the Sweden Democrats find appropriate to fight criminality? Our hypothesis is that the Sweden Democrat?s reuse/reproduce the Labeling Theory and that the party with its standpoints in this area and the rhetoric used, create a risk for individuals and/or groups of people to be labeled. The labeling can then contribute to increasing crime, in the form of the self-fulfilling prophecy. Our study is a qualitative study, based on literature studies.

Klimatfrågan -från en kritisk händelse till en politisk modefråga?

Few issues have been exposed in media recently as much as the climate change issue. Afterthe documentary film ?An Inconvenient Thruth? presented by Al Gore was released in 2006,most of the world saw a lot of attention directed towards global warming. This was a turningpoint that is refered to in this dissertation an history-graded critical event, which is assumed tohave a significant impact on peoples lives.The purpose of this dissertation is to examine whether or not political parties in Swedenresponded to this critical event in the way that they, in their party programmes, haveformulated policies related to climate change. Alternatively if media produces an image ofpolitical activity which does not comport with the forming of actual political standpoints.

Forskningsframställning och forskningsförbindelse i Biblioteksbladet 2001?2011 : En kritisk diskursanalys

In this two years master?s thesis I examine the library?s representation of research and its influence upon the relationship between the library practice and the research practice. I also intend to find out what controls the representation and if it is possible to see changes in the representation over time. My source material has been texts published in the Swedish library journal ? and social domain ? Biblioteksbladet during the last decennium (2001?2011).

På spaning efter Cinelitteracitet : En granskning av filmämnet i de nyutgivna läroböckerna för Svenska Gy11

This thesis will explore how the medium of film is treated in the recently published Swedish textbooks and how these textbooks take into account the four different aspects of Cineliteracy.Cineliteracy is a theory which advocates the necessity of students' increased cinematic knowledge by presenting the four skill areas that should be included when it comes to teaching film in school. The theory implies students´ analytical skills, contextual knowledge and knowledge of the film canon as well as the development of students' skills to produce films. Cineliteracy theory finds support both within Swedish National Agency for Education and in recent Swedish research.This study includes investigation of eight new textbooks, adapted to the criteria for the new Swedish curriculum 2011. The analysis will be limited to textbooks for the course Swedish 1, since it is mandatory regardless of the orientation of the student?s education..

Att vårda sjuka barn i hemmet : Distriktssköterskors och sjuksköterskors upplevelser

Background: Contracting asexually transmitted disease is strongly associated with stigmaand shame. Stigma associated with these diseases has a significant impact on self-image andpropensityto seek care. Despitehigh incidencethere is a generallack of awareness about therisks and theeffectsthatthese diseases have on both mental and physical health. Health carepersonnel are experiencing difficulties to meet and care for these patients. Aim: The aim ofthis studyisto describe patients'experiences of health care after they were diagnosed with asexually transmitted disease.

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