The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

AbstractThis act is about how five children with dyslexia consider and understands their diagnosis. It is also about their self-image, future sights and about how their school life is compared with before they got their diagnosis. The study is implemented autumn 2011 on a medium-sized school in central Sweden. The survey was implemented through interviews with the five children, of which four was girls and one was a boy. The study shows that the children understand their dyslexia relatively well, but that they experience that it is bothersome to live with dyslexia.

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.

ABSTRACTSegregation is more and more common in the Swedish society, especially in those suburbs called ?miljonprogramsförorter? which are characterized as grey and boring districts with low status. These suburbs are often mentioned in the media and the public associate them with immigrants, problems and crimes. Kungsmarken in Karlskrona is one of these suburbs and the purpose of this essay was to compare the media image with the images local participants had of Kungsmarken. The questions I brought up were how media was describing Kungsmarken, how this image has contributed to the low status of Kungsmarken, and if this image was reflecting the local participants? images.

In my study, I aim to examine how the printed Swedish media depicts Jews and Judaism.How the agenda is for the depiction of Jews and Judaism and how it can be related todidactic challenges within the school subject religion. The study is based on 194 articlesfrom the Swedish newspapers, Dagens Nyheter and Svenska Dagbladet, in July and August 2014. I use a qualitative and a quantitative text analysis where I put articles in different categories. The study?s theoretical framework is The Agenda-Setting Theory and my study leans against Bachner (2006), von Brömssen (2012) and Revell's (2010) thoughts on the media having great influence over our image of religion and religious groups.My study shows, among other things, that Jews and Judaism are mainly mentioned in the media in relation to the conflict in Israel and Palestine, World War II or anti-Semitism.

On September 4, 2013, two men were shot in the suburb Biskopsgården in Gothenburg. This was the catalysts to a very problematic autumn in both Biskopsgården as in another suburb, Hisingsbacka. The local media reports of the events were very through, where the newspaper Göteborgs-Posten took a leading role. It?s these reports which form the basis, the so called material of our essay.

Syftet med uppsatsen är att undersöka relationer mellan ett varumärke i som erbjuder servicetjänster och unga konsumenter. Syftet besvaras genom fyra frågeställningar gällande varumärkets kommunikation, hur konsumenterna uppfattar varumärket och hur konsumenterna relaterar till varumärket. Undersökningen teoretiska ramverk består av teorier och begrep inom området public relations, centrala begrepp är märkeslojalitet, position, identitet och image.Undersökningens empiri är insamlad genom en deskriptiv anals av varumärket 3, två informantintervjuer med säljare på 3 och två fokusgruppsintervjuer med unga konsumenter. Empiri är analyserat genom en innehållsanalys och de slutsatser som framkom är att relationen mellan konsumenter och varumärke är skev, där varumärket kommunicerar en image som inte uppfattas likadant av konsumenterna. Det framkom även att den relation som konsumenterna har till varumärket är en form av märkeslojalitet som grundar sig mer på bekvämlighet än ren lojalitet..

The aim of this thesis is to study how Denmark and the Danish people has been represented in the Swedish press and which images of them that appears. For this purpose I make use of discourse analysis and discourse theory. By analysing three cases were the debate about the Danish migration policy has been scrutinized in Swedish newspapers I seek to discover different ways of looking at the world. The study concentrates on the descriptions made by journalists and others who contribute to the debate in the media. The results show an image of the Danes as a people reluctant to foreigners and restrictive in their politics.

Turism a?r en allt mer va?xande bransch vilket betyder att allt fler omra?den satsar inom destinationsutveckling. Ma?let med fo?ljande studie a?r att underso?ka hur lokalbefolkningen ser pa? turismen, hur de ser pa? utvecklingen i omra?det, som na?got positivt eller negativt och vilken image av turismen som de ser inom de tva? kommunerna. Det har inte gjorts na?gon tidigare underso?kning kring lokalbefolkningens attityder till turismutveckling i Svenljunga eller Tranemo..

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

The aim of this Master?s thesis is to examine how Ranma ½, one of the most popular Japanese Manga series, reflects the gender system in society. We have chosen to make use of two different gender theorists to determine if Ranma ½ follows the gender norms of society or not. The theoretical framework is based primarily on Yvonne Hirdman's theory of the two basic principles: the principle of dichotomy and the principle of hierarchy. Judith Butler's theory of performative gender is used as a complement.

AbstractEvidence based research has shown that organized parent support programmes have a goodeffect in strengthening the role of the parent and preventing problems during growth. Thisin turn has a great significance for Public Health.Komet is one of the evidence based programmes used in Sweden, based on Americanprogrammes and adapted to Swedish conditions.This qualitative study consists of interviews with six children between six and nine yearswith behaviour problems, whose parents have taken part in the Komet programme.With Grounded Theory as research approach the children?s experiences of the programmeand relations within the family have been looked into and analysed.The result of this study suggests that a space for growth of their own is a common need ofthe children, and that this can be achieved by giving them the opportunity to function in afamily environment where they are seen and understood.The Komet programme contributed to this by giving the family tools to strengthen relationswithin the family, create calm and make the children more visible.The self image of the children in this study had improved which gave them more room togrow in a strengthened family situation. This in turn improved conditions for good feelings,and sense of well being, of importance for child development and health..

Adam Smith?s economic theory is often subject to criticism, in which it is claimed to be inherently inconsistent. Recently, criticism from well-known scholars has arisen claiming Smith should be characterized a labor value theorist anticipating Karl Marx. This study seeks to analyze whether such criticism is legitimate. Firstly, the economic theory of Smith is discussed in terms of consistency, and secondly, a number of typical and main points of the critique, from the most influential of his contemporary critics, are lifted up and analyzed.

Under andra delen av 1900- talet har Sverige växt till en av världens största smältdeglar när det gäller kultur och etnicitet. Här finns representanter från nästan hela världen vilka alla mer eller mindre är verksamma som konsumenter på den svenska marknaden. Detta innebär att de tar intryck och är utsatta för diverse olika marknadsstimuli som till exempel varumärken och dess image och genom sitt agerande på marknaden ger de intryck tillbaka till företagen. Ett varumärkes image mäts bäst med olika varumärkesundersökningar. Problemet som vi redovisar i vårt resultat är att det finns stora svårigheter vid urval och utformning av anpassade undersökningar på grund av att begreppen kultur och etnicitet är mycket svårdefinierade.

Syftet är att undersöka hur en förpackningsförändring påverkar ett varumärkes image. Det varumärke som undersökts är Gille som genomförde förpackningsförändringar under 2012. Detta är en fallstudie med ett kvalitativt tillvägagångssätt genom strukturerad samtalsintervju, kvalitativ textanalys och fokusgrupper. I teorikapitlet presenteras de teoretiska utgångspunkter som ligger till grund för studiens problemområde; att kommunicera ett varumärke, att särskilja ett varumärke samt att kommuncera via förpackningen. Studien visar att majoriteten av fokusgruppsdeltagarnas bilder av varumärket förbättrades i samband med förändringarna. Resultaten visade att den bild varumärket vill kommunicera och den bild deltagarna hade inte stämde överens, vilket indikerar på ett glapp mellan varumärkesidentiteten och imagen. Förpackningsförändringarna resulterade även i svagare varumärkesassociationer, då ingen av respondenterna kunde koppla de nya förpackningarna till varumärket. .