Bakgrund: I dagens samhälle har varumärken kommit att spela en allt större roll för såväl konsumenter som företag. Varumärken fungerar som en ledsagare i individers sökande efter identitet och samtidigt som en gemensam nämnare eller tillhörighetsfaktor inom olika subkulturer. Företag kan med hjälp av symboliska värden sända ut signaler som stämmer överens med olika individers värderingar och på så sätt attrahera konsumenter och samtidigt ringa in en önskad målgrupp. Dock kan även det motsatta inträffa, det vill säga en annan grupp än den tänkta målgruppen kan komma att adoptera ett företags varumärke och göra detta till en del av gruppens image.Syfte: Syftet med denna studie är att identifiera och åskådliggöra hur en subkultur kan påverka det symboliska värdet av ett varumärke.Genomförande: För att uppnå syftet har det verkliga fenomenet hip-hopkulturens adoption av varumärket Adidas valts att empiriskt undersökas. Detta utifrån kvalitativa intervjuer gjorda med respondenter från hip-hopkulturen så som bland andra gruppen Latin Kings och Infinite Mass, tillsammans med personer från företaget Adidas, samt analyschefen på MTV Nordic Networks och radioproducenten Stefan Wermelin.Resultat: Denna undersökning visar bland annat på att en subkultur kan påverka det symboliska värdet på ett varumärke genom att inte enbart ta till sig de symboliska karaktärer varumärket står för, utan även överföra subkulturens värderingar på varumärkets image.

The aim of this study was to determine the self-perceived learning needs in patients with Coronary Heart Disease (CHD). CHD is the leading cause of death worldwide. Poor compliance is one of the causes of rehospitalisation. Patients suffering from CHD need education in order to manage their disease and prevent readmission to hospital. As hospital stays diminish the time available for patient education is limited.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.

Frågeställningar:På vilket sätt påverkas personalens arbetsmotivation av personalkostnadsbesparingar?Vilken betydelse har arbetsmotivationen vid personalkostnadsbesparingar för det finansiella resultatet på kort och lång sikt?.

AbstractMy study is about working memory and working memory abilities for children with concentration difficulties. I have looked at literature and current research. I have also done an interview study on three pedagogues who have experience of the problem area.The conclusion I can draw from my investigation is, when it comes to working memory and what children with concentration difficulties can have problem with, is often shown when instruction is given in several stages and when the child come to the last instruction they sometimes have forgotten what the first instruction was. Special questions, image, image schedules and written instruction can help the child to remember. I also found that the pedagogues not only looked at working memory, but they also examined how the child hear and see, therefore they look at the ability of how the child notice what they hear and see and how they use it in their every day living.

B-uppsatsens syfte är att analysera hur Abecita genom en märkesutvidgning kan utvecklas för att nå ett nytt segment som skall utgöras av den unga trendiga kvinnan. Litteratur kring redan existerande uppbyggnad av varumärkens identitet och image har studerats för att efter ovan nämnda riktlinjer kunna presentera den unga trendiga kvinnan hos Abecita. Sortimentanalyser och trendanalyser av material och snitt som skulle kunna användas i underkläder för att attrahera en mer ungdomlig målgrupp ligger också till grund för produktutvecklingen. Engelsk titel: Product development through brand extension- how Abecita can reach a younger target groupEngelska nyckelord: product development, brand extension, line extension, product segment, underwearSammanfattning på engelska: The essay aims to analyse how Abecita through a brand extension can be developed to reach into a new target market that will consist of the young trendy woman. In order to theoretically design a new market, literature on existing brand image and identity have been studied in order to find the young trendy woman at Abecita.

SYFTE Syftet med studien är att undersöka hur föreningen Stockholm Pride kommunicerade efter pridefestivalen 2011. Festivalen gjorde ekonomisk förlust och föreningen kunde inte betala alla sina räkningar. (Enligt årsbokslutet gick man back med 3,9 miljoner kronor.) Man kan tänka sig att en sådan situation hotar förtroendet för Stockholm Pride hos festivalens besökare, volontärer, sponsorer, artister, olika aktörer och intressenter. Frågan hur man försöker återvinna förtroendet blir intressant. Hur kommunicerar Stockholm Pride? Hur försöker Stockholm Pride återskapa förtroende?TEORI Att återskapa förtroende är centralt för en organisation i kris.

The aim of this study is to contribute to a better understanding of the syllable as an alternative to the phoneme at the basic reading and writing. This report is based on a qualitative analysis of Håkanstorp school´s approach to the basic reading and writing in class. Their approach to reading and writing is controversial, as it is based on the syllable instead of the phoneme, as usual in the traditional reading and writing. The education result, I have found, is that the syllable leads to a very clear and structured working procedure, which ultimately leads to class teachers being able to work from a diagnostic approach. This structure, with many parts of the course helps educators to clearly follow what level students are at.

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.

In this study we have examined in which way the horse is used in Equine Assisted Therapy, and what effects the treatment staff experience and describes that the interaction with horses has on girls who self-harms. Our Empirical data was collected through qualitative methods such as interviews, participant observation and informal interviews with a total of six different informants, from five different activities with Equine Assisted Therapy for girls who self-harms. In the analysis we have assumed symbolic interactionism, a theory focusing on the human as a social being, where the self-image alters in the social interaction with other human beings. We interwove this theory with the Biophilia hypothesis, an explanatory model concerning human?s relationship to animals and nature.The conclusions we have found in the results are:Equine Assisted Therapy is a complementary treatment comprises both horseback riding and exercises which is not based on the horsebackEquine Assisted Therapy almost always involves three parts, the therapist, the client and the horse.

I och med att konkurrensen har ökat på marknaden har även reklamen och försök till påverkan från företagen ökat. På grund av att konsumenter överöses med massreklam, har det lett till att det har blivit svårare att övertyga konsumenterna om företagets produkter och image. Efter en företagskris kan det därför vara svårt att vinna tillbaka kundförtroendet. Uppsatsen belyser problemet hur ett företag skall marknadsföra sig efter en kris för att återupprätta sin image. Skandia har nyligen genomgått en krisperiod och syftet med undersökningen var att undersöka just vilka åtgärder Skandia vidtagit efter krisen gentemot sina kunder och allmänheten.

One important issue faced by companies is to secure their information and resources from intrusions. For accessing a resource almost every system uses the approach of assigning a unique username and a password to all legitimate users. This approach has a major drawback. If an intruder gets the above information then he can become a big threat for the company and its resources. To strengthen the computer security there are several biometric methods for identity verification which are based on the human body?s unique characteristics and behavior including fingerprints, face recognition, retina scan and signatures.

Our purpose with this study was to look at the connection between social capital and integration. Particularly if meetings between people from different cultures can increase social capital and in that way affect integration. We start by identifying the social integration perspective we are going to use through out the study and then we introduce social capital theory as a way of narrowing down the field even more. The study was done through six semi structured interviews. We interviewed three women that was established in the Swedish society and three women that had immigration background.

At the Congress of the Swedish Trade Union Confederation (LO) in 1991 a decision was made to reform LOs politics of gender. In the new resolution class and gender were established as equal causes of oppression. This was a giant leap from LOs traditional politics, where the dimension of class had always been considered more important than gender. The present thesis discusses how gender was constructed in LOs discourse after 1990 by analysing their official publications about gender politics called Klass och kön. The key terms in the analysis are continuity and change.

The purpose of this essay is to examine whether and how labor consultants, job coaches, guidance counselors promote the possibility of self-realization of the clients they encounter in their work. By analyzing, based on the theoretical framework, six semi-structured interviews of people having the chosen professions answer the questions "Do counselors promote client's opportunities for self-realization in their work?" and "If so: how is this practiced?". In the theoretical framework three important concepts are addressed: "identity", "recognition" and "self-realization". These are explained with the help of works by including Emma Engdahl, Anthony Giddens, Axel Honneth and Allison Weir.