The purpose of this study was to increase the understanding of how patients following cerebral vascular attacks percieve personal Control and their ability to influence the course of their rehabilitation. Specific questions relating to the concept of Health Locus of Control such as perception of personal responsibility and own influences as well as the recognition of the influence of outside phenomena such as faith, luck and divine power were asked for. The empirical findings of this study were based upon semistrucutural interviews with five respondents. The results showed that the respondents efforts, together with the efforts of others were a necessity in successful rehabilitation. The influence of faith or luck on the other hand, was not percieved as a factor for success.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

This essay constitutes an attempt to expose, with reference to contemporary animal research, the limits of Martin Heidegger?s concept of the being of animality in Die Grundbegriffe der Metaphysik (1929/30) and to propose some possible ways to think, within the philosophical style of this particular work, the being of those animals that most distinctly transcends Heidegger?s concept. The essay seeks to address the following question: Do the results of contemporary animal research expose ways of being within animality that withdrawal from Heidegger?s concept of the being of animality in general, and if so, how should we think these new ways of animal being? The motivation to ask this question, I argue, are immanent to Heidegger?s thinking in at least three ways: 1) Because of his standpoint that philosophy cannot, in any meaningful way, create an ontological concept of animality without an orientation towards the results of the positive sciences; 2) Because of the unfinished and tentative character of Heidegger?s analysis, a character that is such that it should be seen, according to Heidegger himself, as an essential point of departure for further thinking; 3) Because of Heidegger?s view that the being of the animal are such that it involves the withdrawal of this very being from any originary access, a withdrawal that necessitates an infinite return to the question concerning the being of the animal. The essay wants to be a continuation of lines that are present in Heidegger?s open-ended thought on this theme rather than to be an external critique that approach the text, which is most often the case, as a closed point of view which we are forced to affirm or reject.

Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.

This essay discusses immigrants? prospects of constructing an identity in a multicultural society like Sweden. The discussion is primarily theoretical but offers a few empirical examples to demonstrate its relevance. Furthermore, the ontological standpoint of this essay draws on an understanding of the world and our knowledge as constructed which implies that identities are also constructed. The process of identity making is further understood as a relational process in which others recognition is central to the individuals own understanding of his or hers identity.

Today many separated children and youth up to 18 years - children in the sense of the UN Convention on the Rights of the Child - flee from war and armed conflicts around the world. Many of them come to Sweden for protection and to apply for asylum.The aim of this study is to examine how the national Swedish news agency Tidningarnas Telegrambyrå - TT - constructs the image of separated children and youth. The main research questions have been: How does TT construct the image of the separated refugee children? The more detailed questions put to examine this main question have been: what are the issues being focused in the reporting and what discourses, voices and sources are let into the journalistic material?The theoretical perspective should be considered as social constructionistic where the basic idea is that the image of the separated child also constructs the way society looks upon them, their rights and their needs, affecting how these children will be welcomed and treated when thay arrive in our society. The empirical study is a qualitative analysis of text, produced in the span 2007- April 20th 2010.

Syfte: Arbetet syftar till att undersöka Försäkringskassans imagearbete och hur de arbetar med att skapa en image som rättvist avspeglar den nya identiteten ?Den Nya Försäkringskassan?.Metod: Vi utgår ifrån ett hermeneutiskt tolkande perspektiv för att skapa djupare förståelse i det som undersöks. Detta kombineras med en abduktiv ansats vid alstringen av kunskap där vi väger teori och empiri lika tungt, samt skapar dessa med hänsyn till varandra. Datainsamlingen består av både kvantitativa och kvalitativa insamlingsmetoder så som primärdata i form av semistruktureradeintervjuer och en enkätundersökning. Sekundärdata genom årsredovisning och budgetunderlag.

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

The present work has been implemented as a literature study aimed to investigate the prevalence, possibly causes and consequences of an eating disorder. In today's modern society individuals are living with a constant reminder from the media about how a person should look and act to blend into the social norms and expectations of the modern society. This literature review has been analysed on the basis of concepts such as identity, gender identity and gender. In addition previous research has been analysed in terms of themes, history, possible causes/risk factors, media, body image and control, depression, shame and guilt as well as culture. The above themes were analysed on the basis of behaviouristic theory and role theory.

In September 2003 the Swedish minister of foreign affairs Anna Lindh was murdered. The murder shocked Sweden and the picture of a safe homeland was challenged. The Swedish people joined together in different manifestations and rituals to show their appreciation for the minister and to mourn together. A few days later the nation was going to vote on whether Sweden should join the euro and the minister was involved in the campaign. The aim for this thesis is to understand how this national crisis was handled in Sweden.

?Between normal and abnormal? is a qualitative literature study about adults with Aspergers syndrom. The study aims to understand how a person with Asperger syndrome understand himself. The study is built around two issues. These are; how does a person with Aspergers syndrom describe himself and how does the diagnos influence the self-image.

Syftet med vår uppsats är att beskriva hur svenska konsumenter uppfattar och påverkas av svenska företags användning av multiple celebrity endorsement som kommunikationskälla i företagets visuella kommunikation.Vi har valt ett kvalitativt och abduktivt angreppssätt genom en fallstudie. Vi har genomfört våra intervjuer i form av fokusgrupper och därefter abstraherat vår data genom kategorisering. De teorier vi i huvudsak behandlar, består av multiple celebrity endorsement, visuell kommunikation, konsumentbeteende, kommunikationskällan och dess mervärdesfaktorer, samt recall och recognition.Våra respondenters svar ligger till grund för den data vi redogör. Vi har analyserat empirin utifrån den teori vi tidigare redogjort för. Vi beskriver även inledningsvis vårt val av fallföretag bestående av AXA Sports Club och MQ Sweden AB samt hur vi använt oss av kända personligheter från deras annonser..

Uppsatsens syfte är att undersöka intranätets tänkbara användningsområden för sjuksköterskor inom den offentliga hälso- och sjukvården. Intranät har blivit en viktig kommunikationskanal för många organisationer. Inom hälso- och sjukvården där mötet med patienter är verksamhetens syfte, är datorn och därmed intranätet enbart ett komplement till medarbetarnas arbetsuppgifter. Är det möjligt att använda intranätet som den centrala kommunikationskanalen inom en verksamhet som denna? Intranätet på Helsingborgs lasarett är inte tillräckligt anpassat för verksamheten då många sjuksköterskor berättar att de ofta använder sig av andra kanaler för att hitta det de söker.

Titel: Forskningskommunikation i bloggar - Bloggen som kommunikations- ochsjälvpresentationsplattform för svenska forskareFörfattare: Maike Mohlin och Malin ArosiltaUppdragsgivare: SOM-institutet, Forskningsinstitut för samhälle, opinion och mediervid Göteborgs UniversitetKurs: Examensarbete i Medie- och kommunikationsvetenskap vid institutionen förjournalistik, medier och kommunikation vid Göteborgs universitet.Termin: Höstterminen 2011Handledare: Malin SveningssonSidantal/Ord: 28 sidor / 11144 ordSyfte: Att undersöka hur innehållet i svenska forskarbloggar inom samhällsvetenskapser ut och att undersöka hur forskare använder bloggmediet i sin självpresentation.Metod: Kvalitativ innehållsanalys av forskarbloggar med hjälp av Ethnographic Content Analysis (ECA).Material: Tolv svenska forskarbloggar inom samhällsvetenskap vars innehåll analyserasmed hjälp av en ECA-matris.Huvudresultat: I denna uppsats kom vi fram till att forskningskommunikation viabloggar kan vara ett sätt att uppfylla tredje uppgiftens krav på att förmedla och spridainformation om forskning till allmänheten. För att göra det enklare för den bredaallmänheten att ta till sig forskningsinformationen så bör forskarna använda sig av ett enklare språk än i de traditionella forskningspubliceringskanalerna där språkbruket är högtravande och akademiskt. Vill man skapa kommunikation med sina läsare bör också bloggförfattaren regelbundet uppdatera bloggen med nya, färska inlägg och framförallt också bemöta eventuella kommentarer på ett sakligt och professionellt sätt. Genom att vara aktiv i diskussionen med sina läsare kan forskaren påverka den image som allmänheten har om denne. Vidare anser vi att forskarens image påverkas av allt somförmedlas genom bloggen, till exempel innehåll, språk och stil, design och bloggroll.Därför är det viktigt för avsändaren av bloggen att vara medveten om vilken bild somdennes olika val kring bloggens utformning kan förmedla utåt..

Tidigare har det framförallt varit företag som IKEA, Ericsson och Volvo som expanderat utomlands och branscher såsom musik, telekommunikation och skogsindustri som stått för exporten men idag väljer även många svenska modeföretag att expandera sin verksamhet utomlands. När ett företag etablerar sig på andra marknader ställs det inför andra förutsättningar, exempelvis; kulturella olikheter, skilda konsumtionsmönster och preferenser. Därmed tvingas företagen att ta ställning till i vilken utsträckning de skall anpassa sin marknadsföring efter varje lands specifika villkor. Syftet med undersökningen har varit att undersöka hur och varför svenska modeföretag expanderar internationellt, och vidare hur det i så fall påverkar deras image och identitet. Vi har funnit att företagen tillämpar samma strategier som i Sverige även på marknader som skiljer sig från den svenska.