Idag är det relativt utbrett bland företag att använda flera försäljningskanaler. Flera kanaler möjliggör att företaget kan nå flera kundsegment och på så vis öka sin lönsamhet. POC Sweden AB designar och marknadsför alpina skyddsprodukter och har idag planer på att använda flera försäljningskanaler. Deras potentiella försäljningskanaler utgörs av fysiska återförsäljare, konceptbutiker och e-handel. POC:s mål med de potentiella försäljningskanalerna är att öka sin lönsamhet utan att varumärkets image reduceras.

The aim of this Masters thesis is to examine how the image of the girl and her environment in the Swedish youth literature has changed during the 1980s to the 2000s. We have focused on how the girls creates gender in fiction. The introduction chapter in this essay covers a short history over Swedish youth literature and how the Swedish youth culture has developed, followed by a description of how the girl in the real world relates to gender. The books we have chosen are written by Swedish authors and the plot partakes in Sweden with female protagonists. We decided to do a close-reading of the novels and analyse them by an analytical model, consisting of several questions.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.

This study examines university employees? perception of their employment situation and career opportunities. By tradition, fixed term contracts are used in the Swedish research community due to dependency on insecure funding. There is a current debate that questions this use of insecure employments. The employments are said to negatively affect the university?s societal role and international competitiveness.

Today many separated children and youth up to 18 years - children in the sense of the UN Convention on the Rights of the Child - flee from war and armed conflicts around the world. Many of them come to Sweden for protection and to apply for asylum.The aim of this study is to examine how the national Swedish news agency Tidningarnas Telegrambyrå - TT - constructs the image of separated children and youth. The main research questions have been: How does TT construct the image of the separated refugee children? The more detailed questions put to examine this main question have been: what are the issues being focused in the reporting and what discourses, voices and sources are let into the journalistic material?The theoretical perspective should be considered as social constructionistic where the basic idea is that the image of the separated child also constructs the way society looks upon them, their rights and their needs, affecting how these children will be welcomed and treated when thay arrive in our society. The empirical study is a qualitative analysis of text, produced in the span 2007- April 20th 2010.

Syfte: Arbetet syftar till att undersöka Försäkringskassans imagearbete och hur de arbetar med att skapa en image som rättvist avspeglar den nya identiteten ?Den Nya Försäkringskassan?.Metod: Vi utgår ifrån ett hermeneutiskt tolkande perspektiv för att skapa djupare förståelse i det som undersöks. Detta kombineras med en abduktiv ansats vid alstringen av kunskap där vi väger teori och empiri lika tungt, samt skapar dessa med hänsyn till varandra. Datainsamlingen består av både kvantitativa och kvalitativa insamlingsmetoder så som primärdata i form av semistruktureradeintervjuer och en enkätundersökning. Sekundärdata genom årsredovisning och budgetunderlag.

Background: School health services of today focus on prevention and health promotion within the school. A collaboration between the school health services and the student care team from the guidelines with focus on the student, is expected. Purpose: The purpose was to illustrate School nurses  vocational experiences and what the role of school health services in the student care team at upper secondary schools of John Bauer in relationship to the vision of the school. Method: Qualitative content analysis with inductive approach was used (Lundman &Hällgren-Graneheim, 2008). Data was collected by interviewing  school nurses at  School of John Bauer.

The present work has been implemented as a literature study aimed to investigate the prevalence, possibly causes and consequences of an eating disorder. In today's modern society individuals are living with a constant reminder from the media about how a person should look and act to blend into the social norms and expectations of the modern society. This literature review has been analysed on the basis of concepts such as identity, gender identity and gender. In addition previous research has been analysed in terms of themes, history, possible causes/risk factors, media, body image and control, depression, shame and guilt as well as culture. The above themes were analysed on the basis of behaviouristic theory and role theory.

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.

In September 2003 the Swedish minister of foreign affairs Anna Lindh was murdered. The murder shocked Sweden and the picture of a safe homeland was challenged. The Swedish people joined together in different manifestations and rituals to show their appreciation for the minister and to mourn together. A few days later the nation was going to vote on whether Sweden should join the euro and the minister was involved in the campaign. The aim for this thesis is to understand how this national crisis was handled in Sweden.

?Between normal and abnormal? is a qualitative literature study about adults with Aspergers syndrom. The study aims to understand how a person with Asperger syndrome understand himself. The study is built around two issues. These are; how does a person with Aspergers syndrom describe himself and how does the diagnos influence the self-image.

Uppsatsens syfte är att undersöka intranätets tänkbara användningsområden för sjuksköterskor inom den offentliga hälso- och sjukvården. Intranät har blivit en viktig kommunikationskanal för många organisationer. Inom hälso- och sjukvården där mötet med patienter är verksamhetens syfte, är datorn och därmed intranätet enbart ett komplement till medarbetarnas arbetsuppgifter. Är det möjligt att använda intranätet som den centrala kommunikationskanalen inom en verksamhet som denna? Intranätet på Helsingborgs lasarett är inte tillräckligt anpassat för verksamheten då många sjuksköterskor berättar att de ofta använder sig av andra kanaler för att hitta det de söker.

Titel: Forskningskommunikation i bloggar - Bloggen som kommunikations- ochsjälvpresentationsplattform för svenska forskareFörfattare: Maike Mohlin och Malin ArosiltaUppdragsgivare: SOM-institutet, Forskningsinstitut för samhälle, opinion och mediervid Göteborgs UniversitetKurs: Examensarbete i Medie- och kommunikationsvetenskap vid institutionen förjournalistik, medier och kommunikation vid Göteborgs universitet.Termin: Höstterminen 2011Handledare: Malin SveningssonSidantal/Ord: 28 sidor / 11144 ordSyfte: Att undersöka hur innehållet i svenska forskarbloggar inom samhällsvetenskapser ut och att undersöka hur forskare använder bloggmediet i sin självpresentation.Metod: Kvalitativ innehållsanalys av forskarbloggar med hjälp av Ethnographic Content Analysis (ECA).Material: Tolv svenska forskarbloggar inom samhällsvetenskap vars innehåll analyserasmed hjälp av en ECA-matris.Huvudresultat: I denna uppsats kom vi fram till att forskningskommunikation viabloggar kan vara ett sätt att uppfylla tredje uppgiftens krav på att förmedla och spridainformation om forskning till allmänheten. För att göra det enklare för den bredaallmänheten att ta till sig forskningsinformationen så bör forskarna använda sig av ett enklare språk än i de traditionella forskningspubliceringskanalerna där språkbruket är högtravande och akademiskt. Vill man skapa kommunikation med sina läsare bör också bloggförfattaren regelbundet uppdatera bloggen med nya, färska inlägg och framförallt också bemöta eventuella kommentarer på ett sakligt och professionellt sätt. Genom att vara aktiv i diskussionen med sina läsare kan forskaren påverka den image som allmänheten har om denne. Vidare anser vi att forskarens image påverkas av allt somförmedlas genom bloggen, till exempel innehåll, språk och stil, design och bloggroll.Därför är det viktigt för avsändaren av bloggen att vara medveten om vilken bild somdennes olika val kring bloggens utformning kan förmedla utåt..

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.