Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

Acquiring a former station building can mean that the property owners must familiarize themselves with a lot of planning and building regulations. After the new Planning and Building Act code into force in 2011, the responsibility lie on the developer to ensure laws and regulations. Based on the regulatory framework that is available occurs sometimes balance issues, between care requirements and building codes. The station building in Ormaryd was acquired in 2009 by two individuals who intended to accommodate office and retail space in the building. In doing so a new local plan of the area was established, including regulations on how the building could be used. By including road safety and noise, the risk was not considered appropriate to use the station building for housing.

The purpose of the study was to investigate the use and losses of energy in an existing older building. Another purpose was also to look through various options for heating systems with renewable energy in the building. The aim was to reduce the use and losses of energy. The first step was to study the related electricity bills of the building and also perform measurements and calculations of the building envelope and ventilation. The next step was to find out the possible actions for energy saving by performing measurements and calculations.

Body image is a term that refers to a person?s feelings and attitudes toward his or her body. There are many different factors that influence a person?s body image: historical, cultural, social, biological and individual. The purpose of this study was to investigate young Indian women?s body image in India from a cultural perspective.

Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company?s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.

The aim of this master?s thesis is to examine the discourses about Malmö public library that can be identified in several documents published by the library, articles, and various WebPages. Furthermore, our intention is to study the relation between the library?s identity, image and profile. The questions posed in the study are: Which identity discourses are Malmö public library giving expression for? What kind of conflicts between these discourses can we find? How is the identity, image and profile of the library in relation to one another? How does Malmö public library profile and market itself as a non-profit organization? Our theoretical and methodological building ground is in the discourse analytical field, with Enesto Laclau?s and Chantal Mouffe?s theories about discourse and society, as a starting-point.

Urban building vid HornsbruksgatanProjektet handlar om att aktivera bergsbranten längs Hornsbruksgatan på Södermalm i Stockholm och samtidigt skapa en länk mellan gatan och Högalidsparken utan att isolera dem ytterligare från varandra.Det är ett förslag på en Urban building, en city building, med både privata och publika ytor. Den innehåller bostäder, lokaler för uthyrning till kontor, butiker och restauranger samt uterum och parkeringsplatser.Byggnaden har sin framsida mot gatan och ljus släpps in enbart från ett håll. Projektet är ett försök att skapa kvalitativa bostäder och utrymmen under rådande förutsättningar vad gäller ljus, rymd och avskildhet. .

The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

AbstractIntense competition in the building industry has forced building companies to develop highly efficient and optimised building solutions. This project, with a loggia that works both as an extended living room and a glazed balcony offers a highly economic viable alternative to standard balconies. This alternative is likely to attract build master since the area of the loggia will be part of the apartment area, i.e. included in the area for rent..

The purpose of the study was to investigate the use and losses of energy in an existing older building. Another purpose was also to look through various options for heating systems with renewable energy in the building. The aim was to reduce the use and losses of energy. The first step was to study the related electricity bills of the building and also perform measurements and calculations of the building envelope and ventilation. The next step was to find out the possible actions for energy saving by performing measurements and calculations.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

My diploma thesis has focused on creating a proposal for a Viking center in Stockholm that meets the international interest. A building dedicated solely to the Viking heritage. My ambition has been to give the Viking center an architecture that can serve as scenography for its exhibitions and to give the visitors a feel for the Vikings that they have been craving.  A boat-shaped building in tribute to the Vikings boat building skills with curved stems of equal height that gives a familiar silhouette to the city.  A wood building constructed of curved beams and wood columns painted with tar..

The construction industry has demands on energy use in permanent buildings. How much energy that is permitted to use during the time the building is produced has no requirements. The purpose with this study is to learn how far Skanska has come with the work of making the building site more energy efficient.A literature study has been performed in the beginning of the study to survey what energy efficient arrangements that can be applied and how they operate. Using site visits and interviews the situations on the building sites have been studied as well as the energy efficient measure that are in use.Skanska has come a long way with the work of energy efficient building sites and they keep improving. They have improved half of their cabins so they use 50 % less energy.

Att en destination utstrålar en stark och positiv image har blivit en viktig faktor för att attrahera turister. En negativ global image av en destination kan bidra till en minskad turism. I denna studie söks en förståelse för hur Amsterdams image påverkas av sex- och drogturismen i staden. Teorier som bemöter primära och sekundära turistattraktioner, sökandet efter nöjes/meningsfulla upplevelser och image segmentering har satts i relation med insamlat empiriskt material hämtat från två enkätundersökningar samt tre semi-strukturerade intervjuer. Studiens analys visar att sex- och drogturismen genererar både en positiv och negativ image för Amsterdam i koppling till vad som är moraliskt riktigt.