Syfte: Syftet är att studera diskrepanser mellan den av företaget förmedlade imagen och hur de anställda upplever arbetet inom organisationen i praktiken samt även hur de upplever själva förmedlingen. Metod: Med hjälp av individuella intervjuer har vi fastställt hur den av företaget förmedlade imagen upplevs av de anställda. Teorierna i studien har till avsikt att förklara dels image och hur image kan användas för att påverka anställda. Resultat: Diskrepanserna mellan individen och organisationen kan vara väldigt stora och många aspekter av individens identitet kan vara helt eller delvis segmenterade från organisationens identitet. Trots detta kan individen ha en positiv bild av företaget så länge det finns någon aspekt hos organisationens identitet som gör intrång på någon aspekt av individens identitet..

Engelfors Trilogy is a three-part fantasy novel consisting of Circle, Fire and The key, written by Mats Strandberg and Sara Bergmark Elfgrens. Circle was nominated for the August Prize award 2011, which is a literary prize awarded each year. The book has also been translated into 25 different languages. Fire came out in August 2013 and is the part of the novel that I will concentrate on in these theses. What I will do in this paper is a queer feminist analysis of the novel's main characters in the book Fire.

This Master thesis is about how to involve young people in a creative process. The aim is to see what methods can be applied to make them reach the kind of knowledge they need to be able to contribute to the creation of a memorial place. Issues such as if a place that displays death has a right to exist in an urban environment or why young people should be involved in the creative process are brought up and discussed in this thesis.The memorial place that the young people contribute to is unique, in some sense, due to it not commemorating any special event or person. The purpose of the memorial is rather to serve the public when larger catastrophes occur or to serve individuals who do not have a grave they can visit to commemorate their loved ones. The idea is to place the memorial in an urban setting in the city of Borås.In this thesis the process that the young people participate in is reported in a form similar to a diary where the reader can follow the developments of the young participants, from how they gain knowledge to how they develop their ideas.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

That we have a great need to be encouraged is coated in a variety of motivational theories. Despite our awareness of this need, studies show that Swedish employees feel a lack of encouragement in the workplace. The purpose of this report is to examine the factors that affect our ability to give others encouragement.Empirical data were collected through questionnaires from 91 people in the workplace. Correlation between the experience of giving and receiving encouragement, self-image, outlook on mankind and stress in the workplace are examined using a linear Multiple Regression Analysis. Correlation between the experience of giving and receiving encouragement is examined using Pearsons test of correlation.The results show that there is no significant correlation between the experience of giving and receiving encouragement, self-image, outlook on mankind and stress.

AbstractThe importance of good construction planning affects the final costs of the production and the timing of the project. Planning for building projects has been studied with the aim of identifying how three week planning appears in the construction industry today.A case study has been conducted in Navisworks Simulate to assess whether the software is suitable to connect the task schedule with the BIM model to create a 4D model. 4D models are used for performing 4D construction simulation to visualize the project. In order to use the benefits of the model, investment in equipment and software is required. This means higher costs for the companies.

The aim of this thesis is to illustrate the principal problem of the study of national self-images and by questioning the congruent existence of one in the case of Sweden. Through the use of qualitative method and semi-structured interviews the ambition of the study is to compare and to understand the national self-images portrayed in a major Swedish town, Stockholm and to that of a smaller town on the countryside, Sjöbo. A social constructionist approach in co-operation with key temporal and spasial dimensions are used to penetrate the interviews at hand. The main conclusions drawn from this study highlights the difficulties in addressing the concept of a congruent national self-image. Several major discrepancies appear in the analysed material, mainly in the past and the external dimensions, both from a regional approach, but also very much within the local entities themselves..

The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.

AbstractThe importance of good construction planning affects the final costs of the production and the timing of the project. Planning for building projects has been studied with the aim of identifying how three week planning appears in the construction industry today.A case study has been conducted in Navisworks Simulate to assess whether the software is suitable to connect the task schedule with the BIM model to create a 4D model. 4D models are used for performing 4D construction simulation to visualize the project. In order to use the benefits of the model, investment in equipment and software is required. This means higher costs for the companies.

Den svenska detaljhandeln har under senare år genomgått en betydande förändring. Stora delar av detaljhandeln bedrivs numera på externa handelsområden istället för i stadens centrala delar. Nya områden byggs och med detta följer en ökad konkurrens mellan handelsområdena. Kunden måste ta ett beslut vilket område de vill besöka. Detta beslut tas genom att jämföra hur intressant ett område är i sin helhet i förhållande till ett annat.

?Mechanical debridment ? A studie in irrigation optimization? is a final thesis which was executed by Fredrick Ekman, in close collaboration with the other group member Mikael Johansson, during the spring 2012. The thesis was carried out through Karlstad University Faculty of Technology and Science in the study program of Innovation and Design Engineering (180 ECTS credits). The client of the project was Medilink AB located in Lindesberg, and the contact person was Nils-Erik Söderström, Chief Executive Officer. The project was supervised by lecturer, Lennart Wihk, and examined by lecturer and professor Fredrik Thuvander at Karlstad University.

Betydelsen av varumärke, identitet och image på dagens konsumentmarknad är sällan ifrågasatt och bekräftas av mängder med studier. Det som däremot inte är lika klarlagt är vilken roll dessa begrepp spelar på den lite mer ljusskygga industrimarknaden. Mot bakgrund av detta ville jag ta reda på hur den interna och externa kommunikationen kan se ut på ett företag som inte har en publik målgrupp.Syftet med denna uppsats var att undersöka hur ett litet B2B-företags identitet och image uppfattas från tre olika perspektiv; ledningens, de anställdas samt kundernas. Föremål för min undersökning var Compware Medical, ett tyskt företag i medicinteknikbranschen som riktar sig till kliniker, sjukhus och fångvårdsanstalter.  För att få svar på frågeställningarna genomfördes kvalitativa intervjuer med informanter från varje grupp. Eftersom förförståelsen och involveringsgraden i ämnet antogs vara olika beroende på om informanten tillhörde ledningen, anställda eller kunderna användes en intervjuguide för respektive grupp.

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

Syftet med den här studien är att undersöka vad KRAV vill kommunicera med sitt varumärke och hur mottagarna upplever budskapet. Vi har använt oss utav kvalitativ metod för att samla in primärdata. Intervjuer har utförts med en informatör på organisationen KRAV, samt personer på utvalda KRAV-anslutna restauranger och storhushåll i Skåne. Sekundärdata har inhämtats i form utav böcker och vetenskapliga artiklar, samt Internet. Vi har kommit fram till att det finns en överensstämmelse, mellan organisationen KRAV och KRAV-anslutna restauranger och storhushåll, i synsätt, värderingar, samt uppfattningar kring vad varumärket KRAV kommunicerar..

AbstractThe purpose of this thesis is to analyse the basis of Russian diplomacy, and by doing that develop the analytical instruments available, in order to improve the comprehension between the parties in negotiations. Descriptions of the national characteristics of Soviet and Russian diplomacy are made by an analysis of memoairs and other examinations of their negotiating behaviour. To ensure the result of the characteristics two case studies of the non-nuclear proliferation negotiations are made, followed by a comparation between the Soviet and Russian diplomacy. From these results, I analyse the groundworks of russian diplomacy, using three theories about how ideology, national identity and prevailing self-image can affect the national negotiating behaviour. The results show that there have been changes in only some parts of the negotiating behaviour and that there is a need for all three theories to explain different parts of the complex system of Russian diplomacy which is based on the plurality of culture, ideology, language, ideology and history..