The purpose of this essay is to examine and compare how womanliness and manliness reveal themselves in different children?s books, mainly focusing on the concept of gender, in both text and images aspects. The questions I have chosen to interrogate are the following:How is the male and female role represented in children's books from a gender perspective, in both images and texts? What gender is generally the main character in children's books? What clothes are the characters wearing in children's books? What kind of occupations do the characters practice in children's books? What kind of qualities or attributes do the characters possess in children's books?When it comes to the selection of the method, I have chosen the use a qualitative method, where I use both a text and Image analysis. The essay is based on Hirdman's and Hardning's gender theories and alsow on Nikolajeva's theorie about male and female.

The purpose of the thesis was to analyse three action films; Collateral Damage from 2002; Clear and Present Danger from 1994; and Scarface from 1983, in order to see how Colombians are represented in these movies.The action genre comprises of different stereotypes where the hero and the villain are represented in conjunction to each other. The analysis is about the way the films content and form are used to uphold the representation of Colombians, but also the villain and the hero more generally.Critical Discourse Analysis was used, as main method, and the concepts of denotation and connotation guided the analysis. The main conclusion is that the three movies reproduced an already established collective stereotype of Latin Americans, stereotype that includes both Colombia and Colombians..

After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

This essay is an analysis of mythologies in the Swedish women´s magazine VeckoRevyn. The magazine?s own explicit purpose is to break down the unhealthy opinion of what beauty is in their industry today. By content and linguistic analysis the results of this study are interconnected to the beauty myth as it was established by Naomi Wolf in 1991. The goal is to pinpoint how VeckoRevyn?s question and answer columns construct relationships to their readers, and the mythologies that they maintain.

Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.

The thesis was done in collaboration with EAB situated in Smålandsstenar. In the initial discussion faze on doing a thesis with them there was a need to analyze and ensure the strength of an existing product, cantilever racks. This included performing FEM calculations on a model and comparing the results with physical tests.EAB has two models of cantilever racks, a light duty and a heavy duty. Within the heavy duty model series there are five product variants that differ in both size and load capacity. We will be working with the product variant with a load capacity of 1000 kg/arm which is the variant that is in the middle of the series.When we started work on the thesis we did a literature study and couldn?t find any well defined methodology that integrates both product development and computer aided design analysis.

The purpose of this thesis is to study the attitude towardscomics among librarians as well as their personal image ofthe overall attitude towards comics among librarians and themanner in which the attitude of the librarians affects how thecomics are treated in the library.I have performed this study with a qualitative approach andhave interviewed a total of five librarians working in twodifferent libraries.I have founded the theoretical base for my research in anumber of historical attitudes towards comics and thencompared these attitudes towards the answers given in theinterviews as well as prior research found in three theseswritten by Magnus Johansson, Sarah Johansson and KarinEsaiasson.The results of the study is that traces of most of thehistorical attitudes can be found among all of the interviewedlibrarians but that none of them are harboring any negativeattitudes towards comics themselves. On the other hand thestudy does imply that the image of the librarian who onlythinks that comics are meant for children is still very muchalive in the collective subconscious of the librarians.The study also shows that while librarians of today tend tohave a neutral outlook in comics the historically subpartreatment of comic in the libraries and the subsequent lack ofacademic support on the subject have made it necessary forthe librarian in charge of the comic-section to have apersonal interest/liking for comics to be able to do a goodjob..

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet. Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet. Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist..

Studiens syfte är att undersöka sambandet mellan elevers läs- och skriv svårigheter och självförtroende samt om självbildsuppfattningen påverkar läs- och skrivinlärning samt kamratrelationer. Syftet konkretiseras genom följande frågeställningar: Är självbilden en påverkansfaktor i kamratrelationer, för elever med läs- och skrivsvårigheter? Är läs- och skrivsvårigheter en påverkansfaktor för självförtroendet i skolprestationer, för elever med läs- och skrivsvårigheter? Uppfattar elever med läs- och skrivsvårigheter sin skolsjälvbild mer negativt än elever utan läs- och skrivsvårigheter? Den teoretiska bakgrunden och tidigare forskning visar både samband och olikheter i resultat av liknande studier. Sambanden i frågeställningarna undersöktes med kvantitativ enkätundersökning av 58 respondenter. Undersökningen av eleverna i de specifika klasserna har inte gett något underlag till att det skulle finnas något samband mellan försämrat själförtroende, för elever med läs- och skrivsvårigheter och kamratrelationer.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

This study will shed light on the subject of system management and system management models. It is important that everyone within an administrative organization understand business objectives and needs of the users who work with the systems. It is vital for the activity to form a structured approach for its management, which includes a system management model. Every company has its individual system management model that is tailored to support their management of a business IT systems. According to Brandt (2000), a system management system model is defined as "an idealized image of how you want the system management work is conducted".

Today's young people increasingly tend to sit at home and relax, instead of being out and meet friends. This is based on my observations from my experience as a teacher. They are more and more in front of their computers and living their lives through their various Internet sites. There I was, stuck on how they behave in their environment, both private and public but also to their friends and their families versus their "internetlife". Young people are more and more at home and even the daily discussion are now placed on the internet instead of face to face communications or on the phone.This essay deals with the subjects selfrepresentation and self-identity that Erving Goffman handled in his bookThe self in everyday life respectively Anthony Giddens in Modernity and Sef-Identity.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

The aim of this master thesis is to examine high school students? understandings and experiences of gender equality and to critically study the formulations and the basis of the project from Save the Children Sweden which are the basis for this master thesis. By using critical discourse analysis and gender theories the formulations and basis of the project and the interviews has been analyzed. The analysis of the project showed neglect for intersectional perspectives and taken for granted hidden opinions about masculinities and femininities. The interviews have been conducted with four high school students, and the students felt that they attend schools which are equal between genders.