In the pilot study for a biography, some of the methodological and/or theoretical problems facing the anthropologist and biographer are discussed.The empirical section is based on a number of interviews I made with my grandmother over the period 1995-2001. I have come across inconsistencies in the material when rendering a historical event. Furthermore, the material makes me reflect on how the biographer or anthropologist is able to handle or interpret that she and the subject/informant has a different attitude to metaphors and how the metaphors can change over time, space and interpretation.The essay begins with a summary review of some of the central social and behavioural scientific theories that can be related to the individual and the biography.There then follows an in-depth discussion based on Paul Ricoeur's philosophy that says that your identity is created in relation to how you look at your history and future at the present time. Identities are created in an interaction between the field we are currently in, the cultural capital that includes gestures, mannerisms, symbols, our language and the area of interpretation the field allows in the culture. Consequently, the biography is also a representation that is created in time and space and between the subject and the person rendering the subject.The biography or ethnography is transient and is of necessity a historiography.Ricoeur talks about the living metaphor.

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.

The aim of this study was to examine creativity, measured with four different tests, and self-image in 18-19 year old women (N = 30), and their earlier presence of imaginary companions. The result showed that there were many correlations between the different creativity measurements. Self-image correlated significant with fluency of ideas in one test. "Psychological health" along with "skills, talent and abilities" were the two most important self-image aspects for creativity. We found negative relationships between imaginary companions and creativity, but a positive relationship with self-image.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

Our purpose with this study was to investigate whether there was any difference between high and low performing students from selected aspects such as choice of studies, achievement, self-image, motivation, confidence and career choices.A training professional in today's schools requires knowledge of how young people think about their lives for us to help students develop both high-and low-performing students. Students have different conditions, but no matter good or bad conditions, each individual pupil must be allowed to develop.The concepts used in the study are of study, self-image, motivation, achievement in the future and career choices. In the background, describes these concepts through literature study. The method we have used was semi-structured interviews. Which means a fixed structure, but with room for follow-up questions.The results of our study indicate that there were clear differences between high-and low-performing students.

I denna uppsats undersöks huruvida image kan utgöra en värdeskapande faktor för mobiltelefonföretag. Dagens ekonomi drivs allt mer av högteknologiska branscher, dock har vi uppmärksammat bristen av branschspecifika marknadsföringsteorier, framförallt imageteorier, för högteknologiska företag eller produkter..

This study has it´s beginning in the term corporatization and what the consequences will be for the Swedish athletic club, after the implementation of it. The corporatization among the athletic clubs is a very up-to-date-topic after the ?Riksidrottsförbundets? approved the new law constitution in 1999, that gives the athletic clubs the opportunity to change their legal form. We want to create an image that explains the situation in the two athletic clubs we choose for our study. This image helps us to give examples of how the corporatization will affect them.

Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.

The aim of our graduate work is to study the importance of image and shape?s in children's development and learning and also the preschool teacher?s views on image and shapes. Our research aims to explore the value of image and shapes creation and how it is expressed among children and in classroom activities. We are also interested in finding out how it differs from adults' views and what materials teachers use to promote the image and shapes creation in the curriculum. In our own experience, image and shapes activities are often structured differently in different curriculum activities.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Detta arbete har gjorts i samarbete med Rikspolisstyrelsen för att ta fram en metod för hur modern medieteknik kan användas för att skapa en ?virtuell brottsplats?. Syftet är att arbetet ska leda till ett förslag till en metod som lämpar sig för att integrera i polisens brottsplatsundersökningar och rättsliga processer, med beaktande av de speciella krav som ställs.Arbetet innehåller två huvuddelar där den första delens utgångspunkt är vad som går att göra med utrustning och teknik som redan finns tillgänglig och den andra delen hur det skulle kunna utvecklas vidare. Till första delen har ett förslag på en metod som kan användas för att utnyttja panoramatekniken, tagits fram. Därför har det också genomförts utvärderingar och tester på befintliga programvaror för att utröna vad som passar syftet bäst.

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..

Problembakgrund: I modets föränderliga värld, med nya trender varje säsong, kan det vara svårtför svenska modeföretag att skapa sig en långsiktig stark position på den svenskamodemarknaden. Tre företag aktiva på den svenska modemarknaden har valts ut för attundersöka hur de arbetar med identitet, profil och image för att behålla sin position påmarknaden.Problemformulering: Hur arbetar de utvalda svenska modeföretagen med identitet, profil ochimage?Syfte: Att bidra till förståelse om hur svenska modeföretag kan arbeta med sin identitet, profiloch image för att hålla sig kvar på marknaden.Metod: En kvalitativ studie har genomförts genom djupintervjuer med de tre svenskamodeföretagen Rodebjer, Brixtol och Uniforms for the dedicated. Parallellt har sekundärdataanalyserats för att bidra till en djupare förståelse och en objektivare syn på företagen.Resultat/Slutsats: Det är ett ständigt samspel mellan identitet, profil och image. Där identitet ärvem du är, profil vem du vill vara och image hur du uppfattas.

Background                      There are different types of treatments for breast cancer, and these may be of surgical and non-surgical art. These treatments produce different side effects that can cause both physical and mental harm to the woman. The breast cancer can change the women's body image and relationships to their families. The women manage their lives in different ways depending on which culture they belong to. Aim                                    The aim of the study was to elucidate women?s experience of her body and the altered body in relation to breast cancer treatment.Method                              The method used was a literature review based on scientifically articles to overview the field of breast cancer.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.