BakgrundFler och fler företag väljer att annonsera sitt varumärke på facebook eftersom det är ett billigt alternativ till annan annonsering. Dessutom är det lättare att nå ut till sin målgrupp då annonserna är riktade.Syfte Ambitionen med denna studie är att ta reda på om facebook verkligen är rätt forum för alla sorts varumärken. Huvudsyftet för denna uppsats lyder:  Hur ser unga facebookanvändare på företag som annonserar på facebook?TeoriUndersökningen tar sin grund i logisk positivism. Jag stödjer även uppsatsen på grundläggande marknadsföringsteorier, övervakningsteorier och teorier om hur man bygger upp ett trovärdigt varumärke.MetodResultatet av studien baseras på en surveyundersökning med frågor som berör ämnet undersökningen fick totalt 88 respondenter.ResultatUr undersökningen kom det fram att en del branscher, så som sjukvård inte ansågs höra hemma på facebook.

This paper aims to analyze if ground based air defence of the Swedish Defence Forces is sufficiently equipped to protect units serving abroad. The Swedish ground based airdefece has its roots in the era of the cold war but the focus of Swedish Defence Forces has shifted from defending Swedish territory to peace keeping and peace enforcement in foreign countries. First I will take a look at the base factors for ground based air defence units serving in a peace keeping or enforcing mission and then use this to define what abilities you would like to have in a ground based air defence system. Finally I will compare these abilities whit the abilities of the ground based air defence systems that are in use whit the Swedish Defence Forces.My conclusion is that the question can´t be answered on a generel level but every mission has to be analyzed individualy.The author of this paper is Cadet Tobias Jönsson studying at the The Armed Forces Technical School to become an officer in the Swedish Defence Forces..

Ett varumärke är en stor del av företagsstrategin för ett framgångsrikt företag och det är viktigt att skydda och bevara sitt varumärke. För att skapa och utveckla ett varumärke krävs en tydlig varumärkesstrategi, där den viktigaste delen är varumärkesidentiteten som är riktlinje för företagets arbete med varumärket. Varumärkets image syftar på hur konsumenter uppfattar ett varumärke genom dess produkter, service och kommunikation. Därför är det viktigt att företaget vet vad de vill förmedla till marknaden och hur de ska förmedla det. Då varumärken är precis som sin omgivning, under ständig förändring, behöver ett företag alltid vara förändringsbart för att kunna växa.

The physical environment is constructed of materials. The materiality of different places contributes to how places can be distinguished and the material can contribute to the construction of place identity. For architects with different orientations the material is one of the principal means by which they can express their idea. The material remains when the design process is finished and instead the material becomes a precondition for how people will perceive and deal with the place. The literature study of the essay examines how the concept of place and materiality is dealt with in different disciplines and how these descriptions are linked to the concept of place identity.

The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.

In this thesis, two real-time stereo methods have been implemented and evaluated. The first one is based on blockmatching and the second one is based on local phase. The goal was to be able to run the algorithms at real-time and examine which one is best. The blockmatching method performed better than the phase based method, both in speed and accuracy. SIMD operations (Single Instruction Multiple Data) have been used in the processor giving a speed boost by a factor of two..

AbstractKarin Johansson, Institutionen för genusvetenskap, Göteborgs universitet, 2007.?Bröst, rumpor och kroppsstrumpor: En kvinnas självförtroende är aldrig längre bort än närmsta shoppingcenter?.In Kanal 5?s production Snygg naken, based on the British television show How to look good naked, eight women undergo a make-over which is said to enhance their self-confidence and transform their attitudes toward their bodies. This, in turn, is accomplished with the assistance of a stylist and an undergarment expert. However, the transformations are based on normative structures and ideas regarding the female body, which, on the one hand governs the participants? needs for a make-over in the first place, and on the other hand forms the basis of the experts? authority.

The objective of this essay has been to show how the image of the Soviet Union in ?Alla tiders historia? differs in the 1989 and 2004 editions of the book. To explain these differences I have used a discourse analytic perspective, mainly inspired by Michel Foucault and his philosophical theories of the constructions of objects, and also Faircloughs critical discourse analysis inspired by Gramsci.In this paper the two editions of ?Alla tiders historia? are presented with quotes which are then analysed from using my theoretical framework. In the 1989 edition three themes emerged: continuity, undecidability and ambivalence, which together present an image of a Soviet Union which is not clearly defined within the political discourse.In the 2004 edition this struggle over the discourse has been settled and the Soviet Union?s position as a dictatorship has been determined, at the same time as the Soviet Union is put in a negative relationship with Czar Russia and is connected with Nazi Germany.

Syftet med denna uppsats är att undersöka vilka effekter ett styrsystem som Value Based Six Sigma gett för ITT Flygt. VBSS har influerats av främst Six Sigma men även Value Based Management och Nimbas värdemodell. Dessa begrepp presenteras närmare i uppsatsens teoriavsnitt..

The art of producing films have been around for more than a century and the technology just continues to evolve. But although much has happened in 100 years, there are also processes, theories and practices that look the same now as then. I write this thesis because I want to find the differences between the analogue and the digital way of production. This study is based on a qualitative approach because my ambition is to seek the views concerning film production processes. The advantages of analogue film is that it contains more information than the digital formats and that it has a more cinematic style.

The power of news media to shape public opinion has been widely researched and acknowledged. In the globalized world of today, media representations of different ethnic groups therefore contribute to social segregation or desegregation. This thesis investigates how Spanish news media frame Spain?s most numerous minority of non-European ethnicity: the Moroccans. Using a quantitative content analysis, we have analysed about 200 news articles in the two most read Spanish online newspapers, El País and El Mundo, published during a two-year period, 2010-2012.

Take your phone out from your pocket and look at it. Chances are that a certain California-based company made it; in 2013, it was quite likely. If you flip it over and remove the shell you have added (or look through the protective film), you might also learn that it was assembled in China. Flip it over again and look at the picture of something or someone you find great affection for, protected by yet another thin film. While who made it and who assembled it might vary, and it does not matter from now on, the other parts about protective barriers and personalization might be more accurate.

Uppsatsens titel: ?Att sätta sig på kartan? - En studie om konsten att attrahera ekonomistudenter Seminariedatum: 2007-06-04 Kurs: FEK 591 Magisteruppsats, Företagsekonomi, 10 poäng Författare: Maria Arfwidsson, Katarina Gabrielsson, Sophie Laurell Handledare: Tony Huzzard Nyckelord: Attraktion, Image, Employer branding, Självförtroende, Imageförtroende Syfte: Syftet med denna studie är att utveckla en större förståelse till varför de valda fallföretaget i dagsläget inte ses som en attraktiv arbetsgivare för nyutexaminerade ekonomer. Metod: Studien är en fallstudie med en kvalitativ induktiv ansats. Studiens empiri har huvudsakligen samlats in genom kvalitativa intervjuer, semistrukturerade intervjuer och fokusgruppdiskussioner. Teoretiska perspektiv: Studien bygger på litteratur om image, identitet, employer branding samt teorier kring generation Y.

During the work at Gateway Security AB in Motala I began examining available antenna models to get a wider perspective, this have given knowledge of their structure, and an understanding of their function. All my necessary fact is based on my observations and notes of these measurings. New antenna models, and available models were examined where measurements at different heights and different distances on the antenna were performed with the help of an oscilloscope and a measure probe, peak ? to - peak was brought on the signal. The measurements are presented in a line diagram.

The purpose of this thesis project is to develop a set of interactive digital solutions designed to enhance the interest and knowledge intake of visitors at Skånes Djurpark (Zoo of Scania) in Höör. The project was carried out in collaboration with Skånes Djurpark and representatives from its visitors. Our thesis is based on academic works in the fields of interaction design, exhibit design and contextual learning. Ethnographical field studies have been conducted at Skånes Djurpark with additional field studies at Tropikariet in Helsingborg, Copenhagen Zoo and Regionmuseet Kristianstad. Existing information signs in Skånes Djurpark are primarily image- and textbased, forcing visitors to divert their attention from the different species of Nordic animals that inhabit the zoological park.