The fast growing economy of India has experienced fundamental structural changes in recentyears. The share of the service sectors output has more than doubled since 1950 and is todayestimated to make up almost 60 percent of India?s total output. In terms of total employmentwe have not yet seen a similar transformation. The observed discrepancy between sectorialshares of employment and output in the service sector raises questions about sustainability.This report aims to investigate the capacity of the Indian service sector in terms ofemployment creation in order to answer the question whether the recent GDP growth withinthe service sector can be considered as ?jobless? or not.

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

?Dalens Ande? är ett kommunalt konstprojekt i Säter. Enligt den ursprungliga planeringen skulle det pågå under tre somrar. Det ingår i hela Säterdalsprojektet, vilket syftar till att lyfta fram en säregen miljö och natur.Konstutställningen Dalens Ande var redan den första sommaren (1998) mycket uppmärksammad, inte minst i lokalpressen.Efterhand följde den affekterade insändardebatt som lett till den ?etiska vändning? som denna uppsats huvudsakligen avser att belysa och analysera.De tolv berörda konstnärerna har beslutat att avsäga sig vidare samarbete med Säters kommun sedan den insändarskribent som de sett sig kränkande behandlade av utsetts till kommunens kulturpristagare.Här presenteras förutom ett urval av nämnda skriverier även som referenser en kort sammanfattning av Kants sedelära samt övrigt artikelmaterial som behandlar problemställningens delfrågor; yttrandefrihet kontra ärekränkning, pressetik och begreppet ?konstskandal?..

AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

The aim of this paper is to analyse how subject, gender and sexuality is constructed in the book Dårfinkar & dönickar (1984), by Ulf Stark. In relation to this I have also analysed how the main character, Simone, develops from being a child into becoming a teenager.Queertheory is the theoretical basis of this paper. Queer theory questions heteronormativity and aims to dissolve conceptions and notions that function in an excluding and limiting way. Queer theory also questions conceptions that seem obvious and/or natural, for example ?woman?/?man? and ?homo-/heterosexuality?.I have chosen to focus the analysis on a number key events in the book and they are categorised according to Tiina Rosenberg`s three dramaturgic concepts: transformation, unveiling and restoration.

Abstract Uppsatsen behandlar ämnena organiatorisk förändring samt varumärkesladding. Även identitet, profil och image diskuteras. I arbetet har vi använt oss av Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex.

In the social sciences, geopolitical theory is used in order to analyze states actions and commitments when it comes to foreign policy. This thesis develops a new understanding of geopolitical theory. Firstly, the development and application of geopolitical theory, from its foundations in the early twentieth century to contemporary geopolitical studies is discussed. Secondly a revised understanding of the variables integrated in the concept and how it can be operationalized as an analytical tool is presented and tested empirically.The critical assessment of the research field of geopolitical theory tells us that six different geopolitical perspectives have been considered the most influential (room, strategy, power projection, identity, affiliation and governance) when it comes to analyzing state action. This model is applied as an analytical tool and thus tested on a single case.

This essay focuses on the elderly and their religious beliefs and is based on the origin idea of a secular Sweden, but where immigration has been the source of additional various religious affiliations. This study intends to nuance the problems that previous researchers focused on when doing research on immigration, by interviewing staff members of nursing homes in immigrant dense areas, especially Malmoe, Gothenburg and Stockholm.The aim is to investigate how the allocation of residents, with different religious than Protestant Christians, is distributed at nursing homes and to see if there is a need for adjustments. Additionally, the thesis about immigrants and immigrants' identity and attitudes to Swedish society is discussed with John Berry´s acculturation theories and strategies.The results show that the majority of the nursing homes have residents with different religious affiliations and that some practical adjustments have been done, but it also shows that nursing homes have changed to the extent that they have adapted to a secular society. Ignorance and prejudice contribute to the problem in terms of seeing all residents as individuals and at the same time ensuring adaption according to all their needs, which is exemplified in the solutions made by using multi-cultural staff members and specialized departments. The relationship between nursing homes and the Swedish church continues but the role of the church service has changed.

Title: I saw it on Facebook ? Youth presentation of self on FacebookAuthors: Nicole Dreher & Anders SkoglundPresented: 01.06.2010Purpose: The purpose of this thesis was to examine how the, in the study, participating youths make their presentation of self on their Facebook profiles.Methodology: The method used in the thesis was a social semiotic analysis focusing on the social semiotic concepts: semiotic resource, semiotic potential, affordance, denotation and connotation. A social semiotic analysis of composition was also used with the purpose to gain a deeper knowledge of the social semiotic affordances of Facebook?s composition.Theoretical perspectives: The theoretical base of this thesis consists mainly of Erving Goffman?s theory on presentation of self in everyday life as well as relevant theories to youth culture in sociology and identity in social psychology.Conclusions: The results show that the youth?s presentations of selves mostly takes place in their profile picture, status updates, groups, fan pages and through their communication with other users on their wall. The borders between front and back stage on Facebook entirely depends on the norms that the reader expects the profile owner to uphold.

Focus of this study is an examination of the Swedish school today, its transformation and complexity when also the community outside of school undergoes changes in shape of among other things a different population composition and new political ideas. More specific the aim of the study is to understand how Gustav Adolfsskolan in Landskrona, a compulsory school in south of Sweden, legitimates the language rule that is in effect in the school. It?s a relatively new measure undertaken in the school and both the problems in the school and this measure have been widely discussed in the public media. The theoretical sources of inspiration have come from Weber, Galbraith and Elias and include power relations and dynamics within social mobility when people establishes in new places.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

The aim of the report is to develop a new design proposal for an existingsenior high school building in Skärholmens Center, Stockholm. Theschoolhouse is a result of the extensive residential project during theperiod between the years 1965-75 in our large cities peripheral and holdsanonymousand "gray face" that has characterized many houses from thesame era. Over the years, the number of students steadily declined andthe reason lies partly in the school's physical environment which cancertainly be regarded as substandard. This despite the fact that it islocated right next to Sweden´s largest trading block. A thorough analysisof the school building and the ambient area has been made incombination with a continuous dialogue with students and staff at theschool.

Med utgångspunkt i de senaste årens uppmärksamhet kring den svenska Polisen och de konflikter som uppstått mellan arbetsgivare och arbetstagare väcktes ett intresse att studera vad som låg bakom dessa problem. Det visade sig att merparten av de problem som uppstått grundade sig i att anställda uppträtt på sätt som inte ansågs gynnande för organisationen och dess förtroende hos allmänheten. Studien ämnar besvara frågor kring hur Polisen som organisation formar sina anställda med utgångspunkt i teorier om identitetsarbete.En kvalitativ undersökning genomfördes med studier av organisatoriska dokument och genom semistrukturerade intervjuer. De intervjuade består av personer verksamma inom den svenska Polisen. Dessutom intervjuades personer från svenska Polisförbundet, det fackförbund som organiserar närmast alla Sveriges yrkesverksamma poliser.I resultatet framkom indikationer på, utifrån de teoretiska begrepp som har valts för studien, att hur individerna formar sina identiteter är relativt individuellt.

The purpose of this study is to examine the changes in law and other types of politicialregulation regarding unauthorized absence during the reformation of the Swedish schoolsystem in 2010. How was this ?new? approach on unauthorized absence established; whatmade it possible and which view on ?unauthorized absence? does it implicate? The study hasa discourse analytic approach in which it examines central policy documents regarding thetopic of inquiry. The study has found that the alliance-government?s education policy onunauthorized absence is pervaded by one hegemonic discourse termed the mono-culturaldisciplinary discourse.