The aim of this theoretical study is to explain how the notion of the Other and Otherness affect individuals possibilities to form multiple, personal identities. This is done by the use of the theory of the Other and the construction of identities. In my analysis I will be using the power perspective presented by Lukes. The purpose of my study is also to investigate whether a focus on similarity over difference between groups can change the situation for individualsMy study shows that otherness affect individuals identity constructions through stereotyping and categorising. This is made possible by the use of power from outside and inside different groupings.

China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get insights about their markets. For a consultant company to successfully enter the Chinese market and helping producing and technological global firms improving their insights on the Chinese market, the consultant company needs to understand which the important factors are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was mainly conducted through face to face interviews with decision makers who had a broad understanding of their respective companies.

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

I got a request from Eleiko Sport AB regarding them needing help with trying to improve one of their products. The following examination project includes the principal- and primary construction reports within trying to make some improvements and optimizations on a stand for Kettle bells. I have in this project both made my own proposals to the stands legs, proposals on how to strengthen the shelf and also made an optimization of the original Kettle bell-stand. In this report, the project goes from idea to being built and analyzed in Catia, including the creation of drawings and material definition..

Swedish preschools have a variety of children of different ethnic origins. The intention of this thesis is twofold; firstly to deeply examine how preschool teachers work with languages and secondly how to integrate the Swedish language with other native languages in practice. Hence, the aim is to get a deeper understanding and knowledge about how to integrate multilingual children that have other languages than Swedish as their mother tongue. The data collection for this dissertation is based on observations and interviews with three preschool teachers and child minders. The theoretical background is taken from literature which describes the social cultural perspective.

The secondary control must be part of the production plan, since the capacity will bedeployed in advance, just as the primary control. The activation of the new frequencycontrol should be preformed in Vattenfall's operations centers (DC) to minimizecommunication delay. Vattenfall needs to work towards a more holistic optimizationsystem. The main issue for Vattenfall Generation is not how we produce but ratherwhen, which is done with creation of bids. This is where there is the mostopportunity for improvement.

This study is an attempt to investigate religious perceptions and its development, function and connection to religious practise within the Swedish extreme metal scene. This is performed mainly by a qualitative method of investigation, studying lyrical content published on a number of extreme metal albums, thereafter relating the lyrical progression to the progession of the scene as a whole and also to the development of individual religious belief and practise.The lyrically expressed manifestations of religiosity within the extreme metal scene prove to be related to religious practise in some cases, most visibly in the Christian parts of the scene.The study also indicates that development of religious expression often is evident regardless of religious preference. This development also regularly relates to an increase in musical evolution and prowess often achieved with increased age and maturity.Musically and lyrically, the extreme metal scene displays transgressive attributes which assist both individual and group in the process of creating identity, meaning and individuality.Experiencing extreme metal, in concert or in the privacy of one´s own home, can be one way of perceiving spirituality in this modern age..

In this thesis I have done a discourse analysis of the documentary movie A Jihad for Love. A Jihad for Love came out 2007 and is directed by Parvez Sharma. The documentary movie is about homosexual Muslims and their jihad, struggle, for love and to be accepted in a world where they are barely recognized as a group. My aim of the thesis was to see how the movie portrays the persons who are in the film and their relationship to Islam and who gets access to the religion. I have also analyzed if Islam can be used to strengthen the sexual identity or if it works in the opposite way.

The purpose of this essay is to investigate how the Dakota conflict in 1862 affected the Swedish immigrants in Minnesota and how the collective memory was shaped in that particular group of people. To examine the contents of the collective memory this essay uses the theories of Halbwachs on collective memory as well as Orm Øverlands theories on creating an identity and ethnic memory in USA since the concepts of collective memory and the process of creating an identity is connected on a basic level. The essay compares the collective memory created by the Swedish-Americans with the collective memories of the Dakota Indians and finds indications that both ethnic groups have a highly traumatized memory of the conflict. However the difference between the two groups is that the Indians have both positive and negative memories of the conflict while the Swedish-Americans only have negative memories. Furthermore the essay finds that the fear of Indians that was present in the Swedish-American ethnic groups can be traced back to events of the Dakota Conflict.

In this essay I examine the auto fictive self in Jeanette Wintersons Oranges Are Not the Only Fruit. I do this through a close reading of the novel using Mieke Bals narratological terms;narrator, story, fabula, time and order. These narratological terms have been merged together with central themes of the book. I look at the readers understanding of the novel, the relation between fairytale and realism, symbols, intertextuality, the mother-daughter relationship and silences and I analyze these themes in their relation to autofiction and the auto fictive self.  Gemma Lopez Seductions and Narratives has been a key reference, mainly her theories on self-creation in narratives, and the construction of the self, trough language. The narrative is the place where the self can transgress and reshape, which gives the narrative a subversive power. I analyze this presumed power, and look at how the story shapes an opportunity for the subject to see itself.

Here I study some European films from the late 1950?s and the early 1960?s by directors like Fellini, Visconti, Pasolini and Godard. By comparing them with different sociological studies on the subject of female prostitution I try to find out if these films are interested in the actual situation of the prostitute, or in their own image of the phenomenon. Is she an object used for sex or just an sex object? Is she positively or negatively pictured? With realism or as a stereotype? Which aspects of her situation is shown and which ones are concealed? What is the view on the men who actually use her services?It seems natural that different types of films, with different types of prostitutes, illustrates different aspects of what prostitution might be.

In supporting an efficient way to gather and develop contact information for the Uppsala Association of Technology Physicist alumni, it is crucial to have in place an adequate and user-friendly system allowing the continuous collection and storage of such contact information. This can achieved by the creation of a website where alumni can enter information about themselves and where such information in turn is stored in a database. A database containing relevant tables has been developed in MySQL. In utilizing phpMyAdmin, the programming language PHP and Web Server Apache, a fully functional website to be included on the Association's website has been created..

Clarice Lispectors is one of Latin Americas most famous writers, and she wrote a number of books during her lifetime. Her novel Stream of Life (Água viva), which came out in 1973 and was translated into Swedish in 2007, is considered to be one of Lispectors most difficult texts to read. It consists of several fragments put together into one text; however the text has no traditional narrative or structure. It is the flow of moments that moves the text forward, as it is written down by the protagonist in the book.The primary aim of this essay is to examine how the protagonist in Stream of Life through different means, as the moment, the description, the word and the variations, creates an active participation in the formation of its identity. I will discuss the moment and its act of constructing the book?s circular structure, which is of importance.

Bakgrund: Inspirationen till denna studie uppkom av fo?rfattarnas intresse kring identiteter och deras intresse fo?r skapelseprocessen kring deras egna identiteter. Fra?gan som uppkom i samband med starten fo?r studien var vilka vi sja?lva har utvecklas till som blivande civilekonomer och vilka faktorer som hade pa?verkat oss.Syfte: Studiens syfte var att underso?ka skapelse- och fo?ra?ndringsprocessen av en civilekonoms professionsidentitet under studietiden.Metod: Studien a?r genomfo?rd pa? ett kvalitativt tillva?gaga?ngssa?tt. Studien har utfo?rts med en autoetnografisk teknik fo?r att presentera studiens empiri da?r a?ven fo?rfattarnas reflektioner presenteras som en empirika?lla.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.