Introduction: HR departments have been developed to take care of the organizations most important resource: the human being. HR as a function has however faced criticism claiming that the function does not entail any value to organizations. The rest of the organization often have a hard time understanding what HR?s daily work means and thereof not having a clear image of the function?s purpose or the function?s role in the organization Aim: The purpose of this study is to describe the relationship between the organization's view of the HR department (image) and the HR department's image of themselves (identity) in order to create a greater understanding of how the HR function successfully can be a well-functioning resource in an organization's overall business. Methodology: The study was conducted in the form of a case study. We have approached the issues by taking different perspective into account, which includes HR, managers and employees.

In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in which way they approach their Instagram follower?s expectations on how they present themselves on Instagram and if they are aware of any strategies in their self-presentation on Instagram.The result of this study is the fact that our respondents thinks that they do not intend to have a primary interest in experimenting with images on Instagram to present their identitiy, it is rather something that comes naturally in how they present themselves on Instagram.

The aim of this master?s thesis is to examine the discourses about Malmö public library that can be identified in several documents published by the library, articles, and various WebPages. Furthermore, our intention is to study the relation between the library?s identity, image and profile. The questions posed in the study are: Which identity discourses are Malmö public library giving expression for? What kind of conflicts between these discourses can we find? How is the identity, image and profile of the library in relation to one another? How does Malmö public library profile and market itself as a non-profit organization? Our theoretical and methodological building ground is in the discourse analytical field, with Enesto Laclau?s and Chantal Mouffe?s theories about discourse and society, as a starting-point.

The purpose of this comparative study is to investigate if the views of Sayyid Qutb and Tariq Ramadan regarding social structure and religion are possible to unite with western liberal democracy. The basis of the study is the problematizing approaches written by Qutb and Ramadan regarding the possible unity between Islam and democracy. These problematizing approaches are then tested on the political philosophy of liberalism to see if a unity is possible.The result showed that Qutb's view did not meet the criteria of democracy, which wasn't surprising due to his negative views on the system. However, Ramadan's reformist view on Muslim identity did unite with the views of liberal democracy, though questions regarding the possibility of creating and preserving a European Muslim identity in the secular society were immediately brought to attention.The importance in Qutb's view is social equality, unity and submission to God and the importance of Ramadan's view is to create and preserve a European Muslim identity and adapt to the society where you live and participate as a citizen. Qutb's view will not tolerate diversity and one is to keep or convert to the Muslim faith.

The aim of this study is to describe and analyse the creation and the design of a new public library. In order to concretize this, the study sets out from two examples, the public libraries in Simrishamn and Landskrona. The material used to attain the purpose of the study consists partly of interviews, partly of literature on the subject. To be able to put these two libraries in their historical context, the essay also provides a short overview of the development of public library buildings in Sweden during the 20th century. Another aspect that is discussed is the actual procedure of planning a public library from scratch.

We live in a society where we are not bound to one place. We are encouraged to be mobile and constantly moving between different locations. The life in a convent is a contrast to this; nuns live at a specific place they are bounded to by vows and can not leave. The sisters in the convent of St. Birgitta, Pax Mariae have promised to stay at the same place and live by the rules of the convent.

In the rural districts of Sweden, especially in Skåne, the political party Sverigedemokraterna is gaining more and more territory. The aim of this thesis is to examine if the presence of Sverigedemokraterna has had an effect on the other political parties in Kävlinge and Svedala municipality, with focus on images and collective identity. The aim is also to examine what influence Sverigedemokraterna might have on the political agenda of the two municipalities. In order to be able to fulfil the purpose of the essay, we chose to combine three kinds of qualitative methods; interviews, observations and literature studies. We used theories about images and collective identity to examine in which way the municipal politicians tend to classify Sverigedemokraterna in terms of different images and if their presence has effected the other politicians in terms of forming a collective identity.

This essay is about Turkey and its relation to the European union. EU is originally an economic organization; today it has developed to involve other aspect like culture and history. By using theories like motivation and non-decision making I have studied the reason why Turkey is still waiting in the agenda of the union. With the help of the theories I have discussed about Turkey?s possibilities to become a member of the European union.

The purpose of this study was to examine and illustrate how young adults look at themselves and their lifesituation in relation to the late modern society. More specifically its aim was to find out if the respondents have been affected by the ideals and norms of the late modern society in their lifechoises and their view of happiness. This study was based on interviews with eight young adults in the ages between 25 - 33. Out of the eight three were singles, two were married with children and three were in relationships. During the process four themes were identified: The importance and developement of an identity, fullfillment in the respondents lifesituations, the experience of happiness in the respondents lives and how the late modern society have influenced the respondents in their lives.

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

Today´s debate in farming is being focused on tourism, outdoor life and hobbies in the rural areas. This is of interest also for the general public as a way of counteracting the depopulation of the rural areas. Within the last years, the farming has become more technically advanced and hence efficient. This has led to increased production volumes and wider selection of products with lower margins for the farmer as a consequence. When the profitability is reduced, the farmer is faced with the choice of either increasing efficiency or diversification of the business.

The purpose of the essay was to investigate the way four different educators, at a pre-school with a bilingual profile, work towards strengthening the children?s bilingualism as well as their identity. The research questions concern which guidelines are being used, the educators perceptions concerning children?s bi- and multilingualism and in what way they believe that their pre-school distinguishes itself from others.Qualitative individual interviews and observations were conducted and the empirical data was analyzed using a theoretical framework, constructed of theories concerning language development, ethnicity and identity.The result presented in the study shows that the pre-school not only follows the national curriculum but also their own guideline. The guideline states that there should be both Spanish- and Swedish speaking personnel and that they are ?responsible? for the education in their own language.

This thesis examines the impact that the Euoropean Agricultural Policy has had on the tobacco regime during the years from the start of the Common Market Organization for Tobacco in 1970 til the days of today. The Truman method has been employed to estimate the degree of change of trade creation or trade diversion on the domestic market and also on the worldmarket. From these facts an analysis has been made to investigate how and if a new reform of the CMOT will affect the European tobacco market. Through the CMOT, the European Commission has tried to rise the quality level and the prices of raw tobacco growing in Europe. The european market value for tobacco has been rising and a marginal grade of of trade creation within the union and a grade of trade diversion to third countries has been shown since the implementation of the tobacco regime.

The aim of this essay is to study the religious education which the Jewish Community of Göteborg offers to members between six and fourteen years of age. The main question of the essay is ?what function does the religious afternoon education serve for the Jewish Community of Göteborg??To answer this question I have interviewed four people who in various ways are engaged in the religious education. To analyse the result I have used Danièle Herviue-Léger?s theory ?religion as a chain of memory?.