Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

This paper aims to study the Armenakis´ theory of readiness, "are they ready?", which consists of five key components affecting the outcome of an organizational change. In this case study, the intention is to investigate if any component is important; alternatively if it is possible to discern a pattern between components, i.e. how they correspond to each other. During the past 30 years have a research group lead by Armenakis has studied organizational change and how resistance to change can be avoided by preparing employees in the introductory phase of change. The main object for Armenakis is the question "what determines whether the employees (change recipients) adopt and support, or reject and resist a change".

This paper examines difficulties that heirs to swedified sami persons experience when learning about how colonialism forced a lot of people to hide or dim their sami identity. The purpose is to examine what genealogy can mean for these people and how it differs from the ?regular? genealogy; what makes these heirs willing or not willing to call themselves sami and how the cultural traumas and family wounds can be understood as dark cultural heritage and how these can be resolved. With cultural heritage and history usage theories, Hall?s theories of hybrid identities, and Aarelaid-Tart?s trauma model, I have analysed material from six interviewees and some of my autoetnography to conclude that sami genealogy is an important factor in shaping a more complete and decolonized view of history and one?s identity, that descendants of samis won?t call themselves sami because of a lack of sami ?capital? but want to as a way of not letting colonialism win, and that cultural traumas and family wounds heal through talking about them ? not hiding from them. The dark heritage is a necessary part of the sami identity build. I have also concluded that sami identity have always been nuanced, there isn?t one correct way to be sami..

This paper aims to study the Armenakis´ theory of readiness, "are they ready?", which consists of five key components affecting the outcome of an organizational change. In this case study, the intention is to investigate if any component is important; alternatively if it is possible to discern a pattern between components, i.e. how they correspond to each other. During the past 30 years have a research group lead by Armenakis has studied organizational change and how resistance to change can be avoided by preparing employees in the introductory phase of change. The main object for Armenakis is the question "what determines whether the employees (change recipients) adopt and support, or reject and resist a change".

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

Abstract Uppsatsen behandlar ämnena organiatorisk förändring samt varumärkesladding. Även identitet, profil och image diskuteras. I arbetet har vi använt oss av Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

The purpose of this study is to describe and analyze the places importance for young people with disabilities. The study?s central questions are what type of places they visit and what characterizes them. It is also about answering the questions why the places are visited and what meaning this has for participation and identity. The study´s central concept is room/place, participation and identity.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

The main purpose of this Master?s thesis is to examine what librarians in seven public libraries experience as major change in their work tasks. We are also interested in exploring how these changes influence librarians? ways of working. In addition to this we want to explore if librarians have experienced change in relation to user?s expectations and demands and if so, how they are met.

The intention of this study was to create an understanding of how multi-professional interaction could convert into inter-professional collaboration, which takes advantage of and acknowledges the individual professional identity. The intention was to understand the meaning of collaboration through the study of meetings between professionals who use different symbol systems. In particular, we wanted to study inter-professional interaction from a symbolic interactional perspective with a focus on Self, Identity, Symbols, Meaning and Professional community. The employed method was semi-structured interviews with ten questions. A convenience sample was used to identify working groups composed of different professions, such as teachers, social workers and therapy assistants.

The economic growth in Ireland, during the 1990s, lead to changing migration patterns. Ireland became a destination country for immigrants instead of an emigration country. Before 2004 people who were born on the island of Ireland had a constitutional right to Irish citizenship. This right was removed after a referendum in 2004.National identity is a sense of community constructed through common history and defines who belongs to the nation. The purpose of this thesis is to do a critical discourse analysis of the debate in media before the referendum.The analysis was done on texts from The Irish Times, one of the major newspapers in Ireland.

AbstractTitle: Who are you? Who am I? ? Charades in the mediated world of today. A study of the construction of identity at Facebook.(Vem är du? Vem är jag? ? Charader i dagens medierade värld. En studie av identitetskonstruktionen på Facebook.)Number of pages: 58 (66 including enclosures.)Author: Mathilda WahlundTutor: Ylva EkströmCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim is to study how people construct their own identities today.

This social psychological qualitative study demonstrate how the children?s play begin and what significant important it has in the child?s identity progress. The main subject in this social- psychological study is the child?s self and how through imagination, creativity and spontaneity the human?s personal identity is discovered. However the study is based upon the children?s plays in day- care, the children whom are being objects for the study are from 3-6 years old.

This thesis is concerned with investigating the Roma, a group that is left out in most of the territory bound theories. The theoretical purposes are to develop theories that increase the understanding for the Roma as a diasporic nation without state and the advocacy networks they are organised in. The main empirical purpose has been to study two organisations as cases and how they position themselves against the European Union concerning identity politics. The two organisations are European Roma Rights Centre (ERRC) and Dzeno. They are a part of the same network that works on different levels with the rights of Roma.