This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

The aim of this thesis is to study how Denmark and the Danish people has been represented in the Swedish press and which images of them that appears. For this purpose I make use of discourse analysis and discourse theory. By analysing three cases were the debate about the Danish migration policy has been scrutinized in Swedish newspapers I seek to discover different ways of looking at the world. The study concentrates on the descriptions made by journalists and others who contribute to the debate in the media. The results show an image of the Danes as a people reluctant to foreigners and restrictive in their politics.

The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

In this paper, I have examined if and how Saul Bass adapts his title sequences to the respective film in the matter of genre, plot, milieu, feeling and appearance. Saul Bass was really a graphic artist who has made himself a long career in film production, foremost as a creator of title sequences. Of all the films Bass has created title sequences to, I?ve chosen six films, whose title sequences I analyse more thoroughly. I do this to point out the differences between them and thus also show how Bass adapt them to the individual work.

This study has researched how user click heatmaps and eye tracking can be utilized in usability testing. We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these tools can be integrated in usability testing and how results from the tests can be used to improve usability. We were able to use the recordings of clicks and eye movements and make design changes based on the findings.

How can we use modern X-ray technology to raise awareness of the information that is hidden in historic upholstery? The materials and techniques add information to the history object in question and  about a profession that is sparsely documented in our country. The knowledge we have today has largely been obtained by studying damaged upholstery, or by removing the show cover and upholstery, a technique which involves high risk of damaging the upholstery. X-ray technology offers  a non- intrusive way to examine historical upholstery.Through case studies, I examined four artefacts. The artefacts went trough an inititial visual exam before being transported to The National Heritage Board in Visby where they underwent a thorough X-ray exam.

Technology has grown rapidly in recent years. At present, almost all social interaction are through computers and telephones. It is, however, not everyone who can manage these media. This applies mostly to elderly people who have not kept pace with technological developments. A major contributing reason is that the manuals are usually bulky and too technical for this group.The purpose of this paper is to develop a concept/prototype into a product that will facilitate the use of mobile phones for seniors.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

The purpose of this essay is to identify how the drug user is portrayed in motion pictures. My main questions are: How is the drug use described? How is the male and female drug user depicted? How may the movies contribute to the construction, reproduction and change of gender? The method I use in my research is a qualitative, selective discourse- analysis of a number of movies prominently portraying drug use. A gender perspective is also applied on this paper.The main result of the study is that I have found that the great majority of the analyzed films portray drug use as means for something else. Drug use is often portrayed in the beginning as heavenly but changes to be depicted as problematic.

This study has been about the representation of the Swedish tourism company Swanson?s. They do trips in US and every year they do a brochure with many pictures. The objective of my study is to look how pictures help to constructs places. Its often problem with pictures because sometimes they are constructs.

This is a thesis on D-level. In a previous course, at our program Computer Science, we came up with an idea of how to improve/complement training for new employees who are situated in a stressful workplace at companies who are in a constant need of rehiring. We developed this concept and came up with an idea for a simulator that could train staff as well as relieve stress and tension for new employees. The idea matured and became a Serious Game simulator based on a dual-wield Wii-controlled PC-based simulator with Bluetooth support.The purpose of this paper is to produce a design concept for a simulator as well as conducting research on the topics: mental and physical learning abilities, psychomotor abilities, visual perception, hand-eye coordination, confidence, simulators and Serious Games. The conducted research will be the foundation for the design concept which will be implemented in our co-workers', Henrik Djerf & Daniel Gomez-Ortega, prototype.

Title: To sell the country of Lagom: a study of the Swedish Institute?s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute?s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interviewMain Results: The results of the thesis shows that SI?s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden.

With self-hypnosis as a method, I work with levels of consciousness in relation to practice. Focus lies in the relation between a language of materials and an inner experience. How do material expressions function as mediums of a spiritual matter between a beholder and me? The trance functions as a space for a spiritual contact/communication. Abstract images of crystalline glaze on ceramic tiles are direct results of these acts.