Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

Kondomanvändning vid sexuella kontakter har en betydande roll för att hindra utbredningen av sexuellt överförbara sjukdomar. I föreliggande studie har fokus legat på att undersöka högskolestudenters attityder till kondomanvändning. För att finna svar på frågeställningarna genomfördes en enkätundersökning på den utvalda högskolan. Totalt deltog 287 studenter som besvarat enkäten vilken bestod av frågor kring kondomanvändning vid sexuellt umgänge med sin partner samt vid tillfälliga sexuella relationer. Resultatet från enkätundersökningen har sammanställts och analyserats statistiskt.

In the nineties, policy makers highlighted the importance of creativity in education in order to nurture entrepreneurs in our society, thus the purpose of this study is to investigate high school students´ experience of creativity in psychology classes. The results are based on qualitative data from four semi-structured interviews with Swedish high school students who study psychology. The conclusions are that the respondents perceive psychology as a very creative school subject in which they can give personal experience as examples, they can give alternative explanations and solutions to problems, and that there are no right or wrong answers which means that they feel encouraged to self-reflect. The teacher is important as the respondents experience her as open, tolerant, and moreover, that she varies the classes, which contributes to a good classroom climate. The respondents also experience a certain degree of freedom when they feel involved and are allowed to influence their education.

Problem: Trots att betalkort funnits länge i samhället, så används idag kontanter fortfarande i stor utsträckning. Handhavandet av kontanter innebär höga kostnader, dels på grund av extraarbetet det innebär för butiker att räkna pengar varje dag, dels för bankpersonal som ska sköta insättningar och uttag och dels för kostnader till vaktbolag som sköter penningtransporter. Om man vet varför kontanter fortfarande används till så stor utsträckning och till vad, så kan man rikta in sina insatser på var man ska öka betalkortsanvändningen. Avgränsningar: Fokus i denna uppsats är på samtliga svenska konsumenter som har rättighet att få ha betalkort från en bank. Syfte: Syftet med denna uppsats är att undersöka om produktegenskaper såsom pris och kvalité påverkar valet om att betala med kort eller kontant. Metod: Undersökningen är genomförd som en kvantitativ undersökning.

The purpose of this study is to explore professionals? view on why men purchase sexual services with a focus on heterosexual prostitution where the man is the buyer and the woman is the seller. To achieve the studys? purposes and to be able to examine professionals? views a qualitative approach is taken with semi-structured interviews. Six professionals who work or have been working in the organisation KAST (Buyers of sexual services, own translation), who are situated in Malmö, Gothenburg and Stockholm, have been interviewed.

The purpose of this study was to examine how school personnel describe and interpret the phenomenon bullying among girls, and also what their interpretations are based upon. More specifically its aim was to find out what characterizes and causes girl-to-girl bullying, according to school welfare officers and teachers. We wanted to find out how school personnel look upon aggression among girls and social expectations on girls behavior. The analysis was based on two kinds of perspectives: one focusing on gender and one focusing on power in relationships. Research shows that girl-to-girl bullying is hard to observe and that this problem has been invisible in earlier studies.

The purpose of this study is to examine how pupils in high school see on the subject violence, and see how their experience of the subject is. The purpose of this study is also to see how common violence is belong juveniles and to examine their attitudes among the subject. We will in our examine and research among violence in the Swedish schools get an insight of how the violence in the school looks like and how wide spread violence really is. We want threw our objective sight and by using quantitative and qualitative interview methods give you readers an insight to the daily school world, we want to find out how the pupils themselves experience the school environment and what cautions teachers and other staff take to reduce this problem. Our main question is: ? What kind of vision do the pupils have on violence in school, and what can be a factor to the increasing violence in the schools of Sweden.

AbstractFood and recuperation has a superior importance in human life and it is hard to deny thedistinction of the food in everyday life. Nutritious food gives energy to benefit activitiesof the day and influences on behavior and performance as well as well being. Themeaning of the terms meal and mealtime are key concepts in this study and the severalbeneficial aspects beyond the physiological function. Inadequate time for the mealmight provide degenerative consequences for individual health and generate outgoingsfor society. The aim of this study was that from an individual perspective describe workenvironment conditions for meals and recovery potential among employees withirregular working hours using mixed methods with both questionnaire and interviews.Four (4) airline employees participated.

This study, written in the form of an essay starts with the visualized narrative of a preschool preparatory training experience. The narrative illustrates a troubled conjunction between teacher and parent. The troubled conjunction concerns how long the preschool preparatory training should be. The objective of this study is to explore my own actions and with the outset of my professional role assess and learn what happens in this meeting.My question formulations are: How can I relate to parents with other expectations then mine? What kind of dialog can I hold with the parents?I closely monitor my experiences and my practical knowledge, objectively and meticulously.

Introduction: The complexity of the neonates? way of expressing pain is a difficulttask for the pediatric nurse. The Swedish national guidelines for prevention and treatmentof pain in the newborn infant is suggesting that departments regularly use structuredmethods, such as pain assessment instrument, for the assessment of pain in the neonatalperiod. Previous research shows that pain assessment instruments are only used in abouthalf of all pain assessments in Sweden. Neonate's cannot verbally communicate their pain,and are therefore dependent on the pediatric nurse to acknowledge the pain.

The aim of the study was to examine individual staff experience and management of threats and violence in the acute psychiatric department for children and teenagers in Uppsala. Previous research shows that the experience of threats and/or violence is individual, and that it is difficult to distinguish between these concepts. Research shows that it is particularly vulnerable to work in psychiatry when mental illness is a cause when threats and violence occurs. Threats and violence can result in different consequences for the individual. The study is based on qualitative interviews and the material was collected in the autumn of 2012 at Akademiska sjukhuset.

Återkommande kunder, det är något de flesta företag på dagens marknader strävar efter. Idagens rådande situation präglas många marknader av hård konkurrens och relativt nyförsäljningskanal växer med stormsteg nämligen E-handel. Utan dyra butikshyror, derelativt små uppstartningskostnaderna och möjligheten att nå potentiella kunder världenöver är några av de faktorer som gör att fler företag finns och verkar inom E-handel. Det isin tur leder till ökad konkurrens om kunder och återkommande kunder blir vitalt för ettlönsamt företagande. Vi har studerat och försökt förstå varför en kund som handlat engång väljer att återkomma med ytterligare ett köp.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

Vårdrelaterade infektioner är en av de vanligaste förekommande komplikationerna inom svensk sjukvård. Den drastiska ökningen av multiresistenta bakterier ökar sannolikheten för att insjukna i en multiresistent vårdrelaterad infektion och aktualiserar därmed problemet med den bristande följsamheten till handhygien. För att lyckas med att minska vårdrelaterade infektioner krävs en optimal följsamhet till handhygien, då handhygien anses vara det i särklass effektivaste sättet att förhindra smittspridning. Forskning pekar dock i motsatt riktning och visar en genomsnittlig följsamhet på 40 procent. En litteraturstudie utfördes med syfte att utifrån the Theory of Planned Behaviour belysa de faktorer som påverkar vårdpersonalens följsamhet till handhygien.

In the present study, the institutional discourse in health care was examined, focusing onspeech therapists and occupational therapists in interaction with a common patient withaphasia. The purpose of the present study was to identify common communication strategiesused in the professional conversation between a speech therapist and a patient and between anoccupational therapist and the same patient. Specific research questions were: Whatcommunicative strategies are used in interaction between a speech therapist and a patient withaphasia and between the occupational therapist and the same patient? Are theredifferences/similarities between how speech therapists and occupational therapists interactwith patients with aphasia?Six people in total, two patients in interaction with a speech therapist and an occupationaltherapist respectively, were recorded during treatment sessions of each profession. Generaland specific aspects of the institutional interaction were then analysed according to principlesof conversation analysis.Similarities in the use of closed questions as a strategy to increase the effectiveness ininteraction could be seen between the two different professions studied.