Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

Rooted in Industrial Ecology (IE) theory, this report evaluates how urban agricultural concepts and techniques, can contribute to improved ecological sustainability within the inner city boundaries of Stockholm. An overarching literary study as well as an interview was carried out, resulting in a qualitative analysis followed by suggestions for practical implementations. A substantial convergence was found between the eco-restructuring objectives of IE and the principal motives for urban agriculture. Consequently, eco-restructuring objectives are found in varying degrees in the presented urban agricultural techniques. Industrial symbioses, permaculture and combinations of urban agricultural techniques are tools which are capable of corresponding adequately to the diversity of urban settings.

The purpose of this thesis is to examine the performance of different types of queries in the AltaVista query-based search engine. Thirty information needs have been collected from an ask-a-question service on the World Wide Web, which means that they are based on real users information needs. This is done to avoid partiality in the study. The author has invented different types of queries for each and every one of the information needs in accordance with the search syntax available for AltaVista. The types used are Boolean expressions, queries including proximity operators, phrases and queries directed towards a specific field.

This thesis, in the field of healthcare logistics, has been carried out at Hjärt- och Medicincentrum (HMC) at the University Hospital in Linköping during the fall and spring of 2012/2013. The thesis is done by two students at Linköping University at master?s level within the framework of Industrial Engineering and Management.As Sweden's county councils should not make a profit or loss, it is important that the councils are aware of how much care processes cost. Kardiologiska kliniken at HMC in Östergötland?s county council is one of the clinics that are profitable.

Title: Eurythmics, and building boats -A study in tacit knowledge.The education of eurhythmics at Malmö Academy of Music, is a program where a major part of the tutoring is oral; very little written information about the method is used. This essay will examine the forms in which the current knowledge base exists, as well as the methods in which this information is transmitted from teacher to student, and in which form the knowledge about the method of eurhythmics is existing. The tools for analysis are the theories on tacit knowledge. Interviews and written surveys are used as qualitative research methods. The content of these interviews and surveys are presented in the results chapter.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

Ever since the remains of the ancient city of Pompei was rediscovered in the 18th century it became an important destination for artists and architects. The unique settings made it possible to study the greek and roman art and life which was considered important having knowledge about. As a complement to the architectural education at the Royal Academy of Fine Arts in Stockholm the students could gain funds to make a Grand Tour and visit Pompei.The aim in this study is to explain the study tours the architects made to Pompei by studying their experiences at the site. Fredrik Wilhelm Scholander and Isak Gustaf Clason serves as examples of two swedish architects visiting Pompei on such a tour. In the study I describe why and how these tours were made and why Pompei was an important destination.

This thesis concerns the Gotlandic hill-forts (sw. fornborg) situated on a cliff or in an elevated position and which traditionally have been referred to as cliff-forts (sw. klintborg/höjdborg). The study derives from the notion that these monuments, diverse in size and shape, by archaeologists have been viewed and treated as a homogeneous category of ancient remains. The author?s key aim is to challenge this perception by identifying various subcategories from the 28 cliff-forts on the island.Ever since the archaeological discipline initiated the study of cliff-forts in the late 1800s and more or less to present day, the interpretations have been almost solely dominated by explanations of the military and defendable nature of them.

AbstractAs a developer of database-driven applications you will be faced with difficult choices, when it comes to choosing database, server and programming language. For the result to be satisfactory it requires the different techniques to interact well with each other and also fulfill performance expectations. This is even more important when the application is deployed to the cloud and the response time plays a major role.This paper evaluates different databases and their performance. To test the databases there was an application made in the server script language PHP or Hypertext Preprocessor and it was deployed to Windows Azure cloud platform. The test applications task is to call and load databases by controlled requests which creates, reads, updates and deletes data in an relatively large extent.The results shows that locale databases or databases in the same data center as the server generates the fastest response.

This thesis, in the field of healthcare logistics, has been carried out at Hjärt- och Medicincentrum (HMC) at the University Hospital in Linköping during the fall and spring of 2012/2013. The thesis is done by two students at Linköping University at master?s level within the framework of Industrial Engineering and Management.As Sweden's county councils should not make a profit or loss, it is important that the councils are aware of how much care processes cost. Kardiologiska kliniken at HMC in Östergötland?s county council is one of the clinics that are profitable.

We chose to base our literature study on the meme phenomena. The meme is a portion of culture that is spread among us from mind to mind. Every time we learn something by copying others we use information that has been passed on from a previous person, that information can be seen as a meme. The theoretical frame for our methodology in our exam paper is founded on Forsberg och Wengström research on literature studies. Our aim is to describe to the reader in depth what a meme is and how they could be helpful in an academic and pedagogical setting. Our study will show how memes are seen predominantly as graphic designs and as artifacts for cultural representation parallel to their imagery.

The purpose of this master?s thesis is to examine how comics, here defined as a combination of text and images, are handled by the libraries in regards to subject analysis, classification and indexing. A comparative approach has been used in this study. First, common practices, methods and theories concerning subject analysis developed for documents consisting of text or images are presented. Then the current systems at two special libraries, specializing in comics and consequently dealing with both text and images, are examined and related to the above mentioned practices, in order to discover differences and similarities.

The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon.

The rising demand for electricity and heat raises a big challange for the society and engineers. Many products have been introduced to the market to supply more energy to the energy systems. Absolicon AB is a Swedish company that develops and markets a combined heat and power generating product. The product, Absolicon X10, uses a parabolic trough to concentrate the radiation of the sun onto a receiver. The receiveris equipped with mono crystalline solar cells and is cooled by a circulating liquid media.