Varumärkesidentitet för traineeprogram AcademyI denna studie redogörs för hur ett varumärke är direkt kopplad till sina värdegrunder. Rapporten besvarar hur värdegrunder i en organisation skapas av företagets personal i form av ord som kopplas till företagets varumärke. Metodiken i denna studie har pendlat mellan intervjuer och workshopar. Studiens resultat visar att företagets personal och praktikanter kom tillsammans till tre ord som processats till Academys värdegrunder. Dessa ord är: gemenskap, utveckling och skaparglädje..

The aim of this essay is to study how the University Church is represented in student newspapers. By conducting an inductive thematic analysis on sixteen articles chosen from newspapers distributed by the student union at three Swedish universities, the main purpose of the study is to further understand the role and function of the University Church in a contemporary Swedish context. Three themes emerging from the initial step of the thematic analysis were chosen for further analysis: (1) a secularized church?, (2) provocation and (3) reasons to seek out the University Church. The themes were then highlighted by two theoretical perspectives: Mark Chaves? theory of internal secularization and a theoretical framework developed by Anders Bäckström with the aim to explain the role of the church as a welfare agent in Sweden.The study shows that the University Church is portrayed as both an ambiguous and complex organization.

This study aims to find out what happens with the roles that are seemingly left behind. Are there roles that are harder or easier to exercise? Available roles with us through life and affect our future decisions or we switched completely away from them and create new roles based on the situations we find ourselves in at the moment? The aim is also to see how the relationship looks like between closed roles and new roles in life. To try to find this out, I have used the narrative method. The study is based largely on Goffman's theories of roles, behind and above the front- and back stage.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

Considering that the current technology is constantly improving, it becomes increasingly important to have an efficient logistics in a company to maintain profitability while achieving a competitive business. Efficient logistics may be accomplished by improving the internal materials handling. In this thesis the internal material handling of steel frames has been studied at a factory in Vaggeryd. The goal of this study is to investigate the problems that exist with the current production flow of products and provide suggestions on how it can be developed to reduce unnecessary handling and movement.The study has a deductive approach where the authors has been using literature studies parallel with empirical analyzes conducted at a company to achieve the purpose of the study. Documentation from the company and interviews with staff and observations form the basis for the data collection carried out.

Abstract: This study is focused on blogging from the perspective of the individual. Weinvestigate why one uses the weblog format, functions on the blog that are seen to work asdriving forces, attitudes towards self-disclosure and anonymity on the weblog and how therelation between an online- and offline-identity is interpreted by the bloggers themselves, forexample to what extent it is possible to get to know the blogger by reading the weblog.Finally, we investigate the weblog-readers meaning to the blogger, as well as their possibleimpact on both his or her personal blog-content and the everyday-life.The empirical material consists of half-structured interviews via MSN Messengerwith nine informants, being bloggers found on the Swedish website bloggportalen.se. Thetheoretical framework behind the interview guide focuses on the identity concept, containingidentity theories in psychological and sociological perspectives, symbolic interactionismconcerning the concept of roles, as well as Bauman?s liquid theory on postmodern societytendencies. This material is further included in related previous research articles, derived fromboth international and Swedish databases.

På Scanias R&D-avdelning i Södertälje sker dagligen tester av deras fordon, både av lastbilar och bussar. Många av provningarna kräver att fordonen är lastade för att kunna testa prestandan. Vid lastning av lastbilar finns ett välprövat system, men när det kommer till bussar finns inget fungerande system för hur lastningen ska ske. Många olika varianter finns och i slutändan används den lösning som passar bäst för stunden. Avsikten med detta projekt är att kartlägga hur lastning ska kunna utföras på ett rätt sätt med avseende på säkerhet och hållbarhet, samt ta fram en ny flexibel konstruktion som medverkar till att lastning blir ett enklare moment.Vid avdelningen NB (Hybrid Technology Development) testas fordon dagligen.

To understand students, their world and what makes them act in a certain way or how they form groups in school is a very important part of a teachers work. You get a better understanding for the students behavior by having knowledge about how they look uponthemselves and other students, to prevent prejudice and tendenses to bullying and beeing an ?outsider?. Clothes and fashion are often a big part of the students identity buliding and how they look upon themselves and get looked at by others.We have chosed to exeminate this phenomenon among girls since they are often more exposed by the media for example and with unreasonable beautyideals and other external factors that many girls try to live up to in todays society.We have made a survey regarding the usage of clothes and fashion in the making of an identety with totally fiftyeight girls in the ninth grade on two different public schools in Haninge and Tyresö municipality..

Syftet med denna studie var att undersöka om hög respektive låg Generell Arbetsrelaterad Identitet (AI) hade effekter på Organizational Citizenship Behavior (OCB). Totalt 147 personer inom offentlig sektor, fördelade över två organisationer, deltog i en enkätundersökning om identitet och frivilligt organisationsbeteende.Resultatet visade på signifikanta effekter för hög och låg AI på OCB, associerat med fyra av de fem deldimensionerna av OCB (altruism, samvetsgrannhet, hövlighet, och delaktighet). Försöksdeltagare med hög jämfört med låg AI skattade OCB högre (p < .01, ?2= .16). Generellt indikerar resultatet att organisationer potentiellt kan öka anställdas OCB genom att främja AI. .

På uppdrag av Tidningsutgivarna har en studie utförts angående olika möjligheter att införa tryck av variabeldata med tryckmetoden inkjet i svensk dagspress. Målet var att undersöka tekniska möjligheter och begränsningar samt att utreda om det fanns något intresse på marknaden som skulle kunna ge någon avkastning. Studien utfördes med hjälp av noggranna källstudier och ett fortlöpande samarbete med olika företag med intresse för dagspress. Rapporten beskriver också företag som arbetar med den här typen av innovationer idag och diverse tidigare projekt med variabeltryckta tidningar. Nya teknologier som eventuellt kan vara av intresse för framtida utveckling har också beskrivits och hur tidningens framtid kommer att se ut ur ett kortare och ett längre perspektiv.Studien visar att inkjetpressar inte klarar av den hastighet som de moderna tidningspressarna håller idag.

Corn is an important food and feed crop in the world, in Sweden it?s up till now grown on limited acreages mainly for silage. But I think it can get more important if you can grow it also for grain, because it?s a good animal feed for example, for life stock-, pigsand poultry. On of corns advantage is that it can produce the same amount of dry matter as for example wheat, barley and rise but with 25% less water. I will examine if it possible to grow corn for grain production in the south of Sweden.

Utbudet på produkter och tjänster ökar ständigt och det blir då svårare för konsumenten att särskilja dem utifrån dess egenskaper. Nu är det företaget bakom som spelar en allt större roll och det är företagsnamnet som garanterar att produkten eller tjänsten innehar vissa egenskaper och kvaliteter. För att bli det företag som kunden väljer framför ett annat krävs en god image och ett gott anseende. Detta är något som inte kommer av sig själv utan grunden till att lyckas nå ut till kunden är en stark och tydlig identitet.Corporate identity eller företagsidentitet, som vi valt att översätta begreppet till, är ett komplext område med många olika definitioner och synsätt. Syftet med vår uppsats var att reda ut begreppet och skaffa oss en bredare bild av vad företagsidentitet innebär.

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

The purpose to this survey is to map out the affordances available in the outdoor environment of one preschool. This has been executed through three episodes of observing children at that preschool during their outdoor play. All visible affordances has been written down and later on summarized in different themes where the most interesting meeting places in the outdoor environment at the pre-school have been described. The result of the study shows what the children at this preschool do in their outdoor environment. It also shows the importance of the arrangement of material and environment in order to be able to support childrens play.