For a company to survive it has to make a profit. To make a profit transactions are necessary and to achieve this a company can choose to focus on creating loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs. Research within customer loyalty has mainly focused on different types of loyalty and the impact it has on customers behavior. However, there is a lack of research concerning which factors that create loyal customers.

The aim of this thesis is to study a number of standards and theories, from the two research areas human-computer interaction and psychology, about how a graphical user interface (GUI) should be composed in order to facilitate interaction between humans and computers. Special emphasis is put on how the GUI should take into consideration the strengths and limitations of human cognition and perception. A study of three web catalogues shows how these theories appear when concretised. The following questions are answered in this thesis:What guidelines and styleguides can be found that specify the design of a user-friendly GUI?How do a few library catalogues on the web match a selection of these design principles?The guidelines are extracted from literature concerning human-computer interaction, psychology, automated library systems and web design.

The purpose of this study is to investigate how customers' senses can be influenced by the experience of a visit to a tourist company and how six tourism businesses today utilize this phenomenon. The problem is that the phenomenon of sensory impact is a relatively newly discovered substance and not sufficiently established in the market.This essay is about how six selected tourism businesses use the human?s five senses during a visit by the companies. The information from each company is gathered by interviews that took place at each company with responsible employees. We have also met with experts in different sensory areas to best find out how companies can make best use of sensory experiences to influence their customers.

The purpose of this study is to examine the implementation of the Convention on the elimination of all forms of discrimination against women, CEDAW, in Uppsala local council and county council. The aim is to examine how the respondents, in their daily work, understand and implement the convention as well as how they consider the prerequisites for a successful implementation. The study was conducted using qualitative interviews with three civil servants and four politicians. The theoretical approach was implementation theory whose concepts willingness, comprehension and capability were used as tools for the analysis. The results portray CEDAW as a well-known treaty amongst the respondents but at the same time absent in local politics and everyday work.

This study highlights the importance of computer technology and its impact on elder care staff's skills development in the public sector. The government presents the digital agenda within which information and communication technology today is considered to have a potential for sustainability, growth and development. According to the EU Commission, there are several important elements that should be improved to digitize the workplace. Among these are digital literacy, collaboration between agencies and increased investments in research, education and innovation. New technology can be understood in different ways by individuals, some see the computer as something positive and exciting, while others may find it hard to see the opportunities for learning and development.

Det ligger något motsägelsefullt i att bilföretag arbetar med miljöfrågor. Ökad globalisering och urbanisering har haft en stor inverkan på vår miljö. Som en av världens största biltillverkare anser Toyota att de har ett stort ansvar för sitt ekologiska fotavtryck och satsar dagligen 49 miljoner kronor på miljöarbete.Examensarbetet gäller för Toyota Sweden AB med syftet att skapa nya möjligheter för att kommunicera Toyotas miljöarbete hos återförsäljarna. För att kunna uppfylla syftet arbetade vi med att besvara två övergripande forskningsfrågor: Hur ser Toyotas miljöarbete ut idag samt  Hur kan Toyotas miljöprofil förstärkas hos återförsäljarna? Då forskningsfrågorna var av bred karaktär valde vi att arbeta efter IDEO:s framtagna process Human-Centered Design, kombinerat med det arbetssätt som Anders Wikström utvecklat genom den forskning han bedriver vid Mälardalens högskola.

This study examines the theories about intervention and sovereignty in relation to the world of today, with the raising question about humanitarian intervention in a globalized society.The purpose of this paper is to examine if intervention can be justified in a sovereign state and how it can be justified. The expected outcome is that conclusion can be drawn from the specific case with United Nations intervention in Bosnia and Hercegovina, and what kind of motives they putted up to justify their intervention.Because we are still living in the era of the Westphalia system with the inherited thoughts of state sovereignty, but in conflict with the new ideas of globalization and human rights, it?s of big relevance to look at this topic closer.First of all the reader is presented to the theoretical aspects of state, sovereignty and different kinds of intervention, to become more aware of the complications surrounding the relationship between these conceptions.The method used in this study is a motive analysis with the focus on the motives told by United Nation, to be the reason for the intervention in Bosnia and Hercegovina. The empirical results are based on the reports from United Nations Security Council during the years 1991 ? 1995.The results are that the intervention in Bosnia and Hercegovina can be justified when looking at the theories in relation to the empirical result, with the FN ? charter and the fact of violation against humanitarian law and human rights.One conclusion can easily be drawn, that individual rights are playing a big role in today?s global society and are putting some pressure on the United Nation to look over the rules about humanitarian intervention..

In the Swedish author, poet and critic Hanna Nordenhöks (1977-) novels Promenaderna iDalbyhage (2011) and Det vita huset i Simpang (2013) the literary characters are often portrayed asdiffuse shapes with a subtile closeness to other organic bodies, places and times. While the novelsaddress themes such as colonialism and subjects becoming, they also explore the act of narratingthrough letters, journals, photographs and, in particular, fabrication. What emerge are two aesthetic,literary works that, on different levels, trouble our notion of borders between human and more-thanhumanbodies, an issue that?s essential for our understanding of human - environmentalrelationship.The purpose of this thesis is to show how the prose of Nordenhök can be read in the light of theterm porosity, where matter is understood as elastic and open for both creating and de-creatinginteractions. I will argue that the novels contribute to a deepened understanding of the relationshipbetween human subjects and more-than-human matter as elastic, and that they incorporate thisdynamic porosity within the narration itself.

Determination of serum thymidine kinase 1 (TK-1) activity is used as a tumour marker in both human and veterinary medicine. TK-1 is an intracellular enzyme involved in a salvage pathway of DNA synthesis. The expression of TK-1 is cell cycle dependent and the activity increases markedly after the G1 to S transition in the cell cycle and then declines rapidly in G2. The pronounced proliferative activity in tumour cells result in a higher TK-1 enzyme activity within the cell. The fact that the increased TK-1 activity can be measured in serum makes TK-1 a useful marker in diagnostics of neoplastic diseases and it provides information regarding prognosis and treatment effectiveness. In human medicine a radioactive based test is used to determine the TK-1 serum activity.

Introduction: HR departments have been developed to take care of the organizations most important resource: the human being. HR as a function has however faced criticism claiming that the function does not entail any value to organizations. The rest of the organization often have a hard time understanding what HR?s daily work means and thereof not having a clear image of the function?s purpose or the function?s role in the organization Aim: The purpose of this study is to describe the relationship between the organization's view of the HR department (image) and the HR department's image of themselves (identity) in order to create a greater understanding of how the HR function successfully can be a well-functioning resource in an organization's overall business. Methodology: The study was conducted in the form of a case study. We have approached the issues by taking different perspective into account, which includes HR, managers and employees.

The members of the OECD have agreed on giving aid assistance to developingcountries in a way of promoting their own capacity of handling the challengeof poverty and development. The members also cooperate and coordinate theiraid to recipient countries in the purpose of giving as effective assistance aspossible. The aid from these countries is often intended to human rights,democracy and has a humanitarian idea. This is the way from the OECDcountries. The Chinese way of giving aid mostly aimed at the industry of therecipient to promote the economic growth to lift the country out of poverty.The Chinese way do not aim or intend their aid at promoting human rights ordemocracy, often just industry and infrastructure.

This thesis aims at studying representatives from three groups in the Egyptian society with an ethnographic method and with regards to their experiences, reflections and stories of the Egyptian revolution. The material of the thesis is based on ethnographic fieldwork and on interviews.The purpose of the study is to explore different themes in the informants? stories related to society, freedom, social justice, human values, peace and civility. The purpose is also to examine the informants' stories with emphasis on various informal learning processes that occurred in the Egyptian social change.The study finds that according to the informants a society should be characterized, among other things, by human values, social justice, non-violence and peaceful methods and approaches. Various informal learning processes involving both individual citizens and active members of civil society and NGO groups were found to be practiced to be able to accomplish these changes in the Egyptian society to create a better future.The degrees of involvement of the various learning processes not only reflect differences between informants regarding the social and cultural background.

The aim of this essay was to study the European Union?s (EU) role as a democracy promoter and its impact on Croatia?s democratization process. Croatia is a candidate country for membership in the EU which creates a possibility for impact and democracy promotion. The aim is met by studying the following questions:  In what way has the EU promoted democracy in Croatia? How did Croatia respond? To what extent has the EU contributed to Croatia?s democratization process?  Croatia is treated as a case study of the EU?s democracy promotion and the method used was qualitative text-analysis.

There is an irregularity in the interregional migration in Sweden. An increasing proportion ofthe population is drawn to the metropolitan areas, which creates problems for the smallermunicipalities and towns when their population declines. At the same time, our whole societyis faced with a great challenge: we need to redirect towards a sustainable development, wherethe environmental issues are discussed and dealt with to secure that all present and futuregenerations are given equal opportunities to live a good life.The aim of this study is to, focusing mainly on the environmental dimension of thesustainability concept, examine the attractivity of housing with sustainability claims. Toanswer this, three research questions were used:? Was the migration motive to reduce their environmental impact a part of the decision tomove, among migrants who had moved to housing with sustainability claims?? If the motive was a part of the decision, how much impact did it have compared to othermigration motives?? Which factors in housing aiming at sustainability are considered important by peopleliving in housing with sustainability claims?The research questions have been answered using quantitative data, gained in the form of selfadministeredquestionnaires which were distributed in four different residential areas withsustainability claims in the county of Västra Götaland, Sweden.

Asthma is the most common chronic illness in children. Re-admissions to hospital are common and asthma has a significant impact on children and their families. The purpose of this study was to describe the outcome of the nurses? information and education handed to the family. The result of this literature study was based on 14 scientific articles which evaluated the families? knowledge and the illness? impact on daily life after different ways of asthma information and education.