ABSTRACTToday's modern technological society is constantly evolving and house planning is one area that is constantly creating new technical solutions. By looking back at selected architectural eras during the 1900?s, the idea is to study and analyse three building structures in Gothenburg with a focus on quality and content in the urban space.In order to provide a background for the three selected areas, their history has been studied. The main question for the research is: how do different building structures affect the content and qualities in the urban space?The areas have been selected to represent three typical epochs in Swedish building history.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

Rotskärsskolan is located in Skutskär, Älvkarleby municipality and the school conducted today consists of lower secondary. The school was built in the early 1960s and contains three buildings. Today there is a great need for reconstruction of Rotskärsskolan, when the premises are worn out and not suitable for today's education. It must therefore be a phased change involving all the school buildings, starting in the winter of 2008/2009.Our degree project involves one of these buildings, called house F. This building will, by a recent decision, be adjusted for classes from preschool up to grade five, special school and leisure activities when some of the municipality's schools will consolidate.

The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.

The purpose with this essay was to examine how the European Union is working totransfer norms to states they signed an agreement with and provide support for inframe of the Barcelona process and the Tacis programme. The theory which weused was Ian Manners (PhD in Political Science) theory of "the EU as a uniquenormative power". The aim was to examine whether the EU - which Manners mean- has had a normative power to influence states to change. We used a qualitativeapproach through the use of a multiple case study and qualitative text and contentanalysis. The States which formed the basis of our study were within the BarcelonaProcess; Morocco and Tunisia as well as Azerbaijan and Armenia funded by theTacis programme.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.

En berättarteknisk studie av "Ligeia", "The Tell-Tale Heart" samt "The Fall of the House of Usher". Studien fokuseras till kunskap respektive destruktivitet och dess funktion i de skilda novellerna. Genom att se till de berättartekniska aspekterna skapas en ny ingång till förståelsen för novellerna och en ny grund för en kompletterande motivanalys. De tre novellernas narrativa framställning och strukturella uppbyggnad skiljer sig men delar vissa gemensamma grepp vilket möjliggör för vidgad förståelse av novellerna..

Offentlig upphandling har till syfte att undvika snedvriden konkurrens och ge anbudsgivare likvärdiga möjligheter att tilldelas ett offentligt kontrakt. Däremot krävs det ingen offentlig upphandling när en offentlig myndighet utför ett uppdrag i egen regi. Det finns även möjligheter för myndigheter att utföra verksamhet genom fristående enheter, som då jämställs med verksamhet i egen regi. För att sådan verksamhet ska undantas från upphandlingsskyldighet ställs särskilda kriterier upp för relationen mellan myndigheten och den fristående enheten. Kontrollkriteriet kräver att den upphandlande myndigheten har kontroll över den fristående enheten som den har över sin egen förvaltning och verksamhetskriteriet att den fristående enheten bedriver huvuddelen av sin verksamhet tillsammans med den eller de myndigheter som innehar den.Situationer där myndigheter samarbetar med andra myndigheter genom avtal har också på senare tid ansetts omfattas av undantag från upphandlingsskyldighet.

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

Prefabricering eller platsbyggt hus? Många ställer sig den frågan. Vad finns det för fördelar respektive nackdelar med prefabgentemot platsbyggt hus? Vilka ritningar behövs och hur går man tillväga?Detta examensarbete är en framtagning på hur man anpassar ett småhus till prefabricering.Platsbyggt hus är ett hus som byggs på plats. Material fraktas dit, förvaras och kapas.Den vanligaste byggmetoden för byggande av hus.Prefabricering av hus är däremot ett hus som byggs i en fabrik eller industri.

The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.