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1000 Uppsatser om House of Brands - Sida 14 av 67
Ett aktivt beslut att renovera passivt : En ekonomisk jämförelse vid upprustning av miljonprogrammetsflerbostadshus
As a result of increased energy prices more and more energy-efficient homes are coveted. An energy-efficient alternative is passive houses, which is characterized by an extremely well insulated building envelope that recovers the heat without the use of radiators or under floor heating. But a passive house requires a higher investment cost than a conventional building project, since it will require more construction materials, training of construction workers, greater land area, and long construction period. But the lower operating cost expects to pay back the higher cost of investment. We therefore question how profitable a passive house is in relation to houses built according to modern conventional building techniques.The aim of our study is to investigate the viability of passive houses compared to conventional houses.
Kär och galen eller sansad och professionell - en granskning av TV-serierna House och Grey's Anatomy
Då media spelar en allt större roll i våra vardagliga liv, med förebilder och yrkesval som inspirerar och influerar oss är det viktigt att se hur dessa framställs. Vi har valt att närmare granska två populära serier i tv som båda delar sjukhustema. Dessa är Grey's Anatomy och House, båda amerikanska produktioner med mångmiljonpublik i hemlandet och som just nu visas i svensk tv. Serierna behandlar i viss utsträckning en läkares vardag och yrkesrollen som sådan, vad den egentligen betyder för seriernas utformning, var speciellt intressant för oss. Vår ansats är kvalitativ och vi har genomfört en innehållsanalys med fokus på genusmönster och maktrelationer.
Ledande varumärke : Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he organization. It is important to take advantage of the core assets you have with the brand and also within the organization.The paper is presenting David Aakers brand building-process witch involves a model for identity and the seed within. Aaker describes that a clear brand identity can help communicate both intern the organization and out to extern costumers, it could help bring clarity to what the brand stands for. And what it wan to send out.
En fallstudie av Azerbaijans svåra väg mot demokrati
Syftet med uppsatsen är att undersöka bakomliggande faktorer som sätter käppar i hjulen för demokratiseringsprocessen i Azerbaijan. Med hjälp av rapporter från olika internationella organisationer, såsom Freedom House ser jag landets demokratiska utveckling och fungerande. Jag använt mig av den teoribekräftande fallstudien där jag applicerar demokratiseringsteorin på fallet i Azerbaijan. Freedom House rapport ? Nations in Transit? i Azerbaijan 2011 kan man förknipa med Robert Dahls polyarki begrepp.
Polyarkibegreppet bygger på två grundelement: medverkan och tävlan eller konkurrens.
Fönster mot naturen : den landskapliga infattningen av Bruno Mathssons glashus i Kosta
The main purpose with this thesis has been to study the design philosophy of Bruno Mathsson, how he worked with his houses and the landscape surrounding them and which kind of inspiration sources he had. My work started when I during the autumn 2004 got involved in an existing project related to one of his glass houses. The glass house is situated in Kosta and has during the last fifteen years suffered from so much vandalism and decay that it has become a problem for the municipality of Lessebo. The intentions are to restore the house and to transform it to a center for Swedish design, also containing a store and a café as well as hosting one apartment for scholarship students. My task in this project was to form and develop the outdoor environment in connection to the house.
Utvärdering av befintliga passivhus : En byggnadsfysikalisk bedömning och mätningar om temperatur, och fukt analys på ytterväggarna
Energy price are on the way up to a high level that will not diminish in the future make us to focus more on the sustainable development for a better solution of residential houses. Passive house or low energy housing are one of the solution to make residential more environment friendly, in same time it´s a financial security using less energy, and saving money. The last 10 years in Germany and all around Europe the concept of passive house been developed, and people aim to know more about these concept that leading the market more attractive for passive houses. A passive house is a well designed building highly insulated and air tight with mechanical ventilated system for the whole building envelope that minimizes the use of energy for heating [1].The housing company Mimer has chosen to invest in low energy consumption in every new housing project. These future plan projects are decided to use less than 75 kwh per square meter annually in purchased energy [2].This thesis is about new constructed passive houses, and focuses on the evaluations of the temperature, and moisture condition for attic, external walls and joist.
Varumärkesvärde ur två perspektiv : En gap-analys av försäkringsbranschen
Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..
"Varumärket är ingenting utan personalen" : Intern kommunikation av varumärket inom hotellsektorn
The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.
Hur kan lockfåglar hjälpa livsmedelsbutiker med att öka en specifik produkts försäljning trots varumärkets inflytande?
Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.
Skymningsaktivitet hos sydlig pudu (Pudu puda) på Nordens Ark ? en jämförelse mellan två olika hägnstorlekar
A study of southern pudu (Pudu puda) was performed at the zoo Nordens Ark in Bohuslän, Sweden during twelve days in Mars and April 2014. Observations were performed during twilight. Time budget and enclosure use was examined, when the animals had access to the whole enclosure of 1000 m2 or a smaller part of the enclosure of 200 m2.
There was almost no difference in time budget between the two enclosure sizes.
At both enclosure sizes the animals spent most of the time at a place that was hidden from outside the enclosure. The hidden place was situated in the house.
Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam
Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.
Utveckling av en matematiklaboration på Vetenskapens hus : En tillämpning av gruppteori på molekylär symmetri
This master thesis is the documented work of the construction process and testing of a three hour laboratory session in mathematics aimed at high school level students. The purpose of the thesis was to create an interesting laboratory session for the science education center ?The House of Science? that could be used as a part of their regular program directed to schools. The thesis explores the possibilities for how one can construct a laboratory session on the topic ?molecular symmetry? as well as the underlying pedagogical theories used to describe learning processes in creative contexts.
3D-modellering i AutoCAD -att skapa en digital huskonstruktion
3D-modelling in AutoCAD This thesis is done in cooperation with LB-Hus in Bromölla, and have aimed to establish a digital AutoCAD model of one of the company?s house types and to find out what opportunities there are to do visualisations in the form of images directly from the programme. Modeling has been carried out so that the very construction of the house is included. Interiors and installations, with the exception of the ventilation system, have been left out in the model. The model has been created with solid models after a comparative study made between solid models and surface models to find out which option in this case was the easiest to handle and took up the least space.
Gerillareklam - överraskande effektivt: En jämförelse mellan gerillareklam och traditionell reklam
The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.
Ronningsgift
This thesis examines the sheep shed called Ronningsgift, and its historical functions and geographical
location. The study aims to make a comprehensive gathering of the existing knowledge and to shed
light on new theories about the history of Ronningsgift. This is done through desk research including
literature and archive search, as well as an investigation and description of the construction and
materials, and an interview. Further, I got the opportunity to take part of the results of two C14
samples from Ronningsgift.
The literature and archive search shows that the most common theory of the historical function is as a
guest house (g?ststuga/h?gstuga) or more traditionally called, Malst?ue/Malsteuvu.