Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.

AbstractThis thesis is centered on the economic condition and background of immigrants living in Sweden, with focus on Araby, Växjö. To guide us through this enormous work we formulated research questions, which are:Why have foreigners (immigrants) a greater risk of becoming economic vulnerable? How does economic vulnerability effect families with children?What strategies do families adopt under hard economic conditions? What strategies does the society adopt in assisting families, by economic aid, that are economic vulnerable?  Our sample was from a school where we administered an open ended questionnaire to selected students and we also had a comprehensive interview session with ten families in the community so as to have a complete picture of their living condition and how they think people are economically vulnerable.We concentrated on the causes, consequences and strategies of how economic vulnerability is handled by immigrants in Sweden. In our analysis we found out, though our respondents? answers, that the causes of economic vulnerable are background, language, priorities et cetera.

The debate surrounding the opinion polls of the political party Sverigedemokraterna, and later their results in the Swedish election has been evident. The purpose of the study is to investigate how norms of equal treatment in social work practice might be influenced by Sverigedemokraterna's understanding of culture, ethnicity, nationality and religion. The thesis is outlined through the works of Teun van Dijk and Ruth Wodak (2000) regarding racist discourse in politics, Giorel Curran (2004) explaining lesser established parties influence on the broader discourses and Anders Hellström and Tom Nilsson (2010) attempting to ideologically position Sverigedemokraterna. With the method for analyzing policy documents designed by Carol Bacchi (2009) the latest motions from Sverigedemokraterna has been analyzed. Bacchi?s theoretical framework, together with theory concerning the expression of modern racism of John Hodge (1999), Paul Gilroy (1999) and Bennedict Anderson (1996) amongst others has been used to create an understanding of the material.

Systems development methods has always been an important part of the systems development process. It affects not only the product, but also the organization itself. Today more and more companies are abandoning the more rigid traditional methods for the more flexible agile ones. A transition like this is bound to affect the product and the organization, but in what ways? Is it a difficult transition to make, and how does it affect social environment and dynamics? Does it change how people communicate information to each other? This study was conducted at a local branch of a larger international IT-company.

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

Abstract A phenomenon that has been noticed more and more in media and the public space in recent years is what is called guerrilla gardening. It means the illicit cultivation of someone else?s land. This report's intention is to analyze what impact guerrilla gardening could have on today's urban space in terms of stable changes in norms and physical design. I have also focused on guerrilla gardener?s choice to carry out these actions illegally, without asking for permission, and what impact that could have on the issue of appropriating public space.

This is a study that aims to investigate what is being spoken about on an internet forum created for people who suffer from extreme loneliness. The study aims to answer questions regarding the users identity and general opinions regarding live a life of more intense solitude. The basic scientific approach of the study is centered around two terms, taken from Howard S. Beckers book "outsiders" (1997). These two terms are "outsiders" and "deviant careers", both dealing with the subject of deviant behavior.

Kvinnors föreställningar om den egna kroppen är ett välstuderat område medan motsvaradestudier om manliga uppfattningar är mindre vanliga. Utifrån denna iakttagelse väcktes intressetför studien. Syfte: Syftet med denna studie är att utifrån ett sociokulturellt perspektiv belysa hurunga män talar om den manliga kroppen samt uppmärksamma normer, vad som underdiskussionerna framstår som sanningar i de unga männens verklighet. Teoretisk referensram: Studien har sin teoretiska utgångspunkt i sociokulturellt perspektiv. Det vill säga att individerformas och får kunskap utifrån den kultur de befinner sig i.

PurposeThe purpose of this study has been to investigate the documentation process following the guiding principles of the Quality Norms for Fall Prevention concerning fall risk assessment, risk identification, fall preventive measures, information and the making of an individual care plan.MethodThis study is a quantitative, descriptive and retrospective journal review study. There were 100 journals examine the existing documentation concerning fall risk assessment of patients who received treatment in geriatric patient care. The sample was consecutively.ResultsThe results showed that fall risk assessment was documented in 79 of 100 examined journals. 56 (71 %) of the fall risk assessments were made within 24 hours. In 59 of 100 journals the patient, relatives or former caretakers was asked whether the patient had had a fall within the last year, and in 61 of 100 journals it was documented that the nursing staff had made an assessment that the patient was going to have a fall during his or her length of stay if no preventive measures were set in.The majority of fall risk factors and fall preventive measures were documented within the areas of walking and transfer. It was documented that the patient was informed of fall risk, fall risk factors and fall preventive measures in 15 of 100 journals.

The 1900s saw two incidents of states using their military in civil disorder situations, which resulted in the killing of unarmed citizens. May 14, 1931 in Ådalen, marks a significant part of Swedish history and its view of the use of military force.  On that day, a peaceful protest march escalated, which resulted in live firing by the military stationed there to uphold law and order. This resulted in the deaths of five civilians and the prohibition of the use of military force in incidents of civil disorder. In 1972 in Northern Ireland a similar event took place on January 30, which is commonly known as Bloody Sunday. The Troubles were raging and resulted in protests for civil rights by nationalists.

The main purpose of this study is to show how narrative can be understood as cultural practice, how it can be said to function both internally and externally, and to ask questions about how the narrating subject, through the organizing of narrative, positions it self and mediates between the different discoursive contexts of which it is a part. This is done by an analisys of how six swedish soldiers tells the tale of how they came to choose a military carrer and why they have served or want to serve in peace-keeping missions abroad. The source material is primarily collected through unstructured interviews with theese soldiers, but also through textual analysis of a soldier blog. Theoretically the study draws on a combination of the discourse theory of Michel Foucault, narrative theory, Richard Jenkins theory of the internal-external dialectic of identifikation and intersectionality to construct a framework that allows the narratives to be deconstructed and understood as discoursive products of both the military contexts as such and the larger cultrual context that surrounds it. The conclusions of this study suggests that the organizing of soldier narratives are a complex and multifaceted process, in which the soliders must balance between the ideals, values and norms of the military context while also taking into account how society at large views and interprets the practices and forms of military life.

The aim of this master thesis?s is to examine what functions writing activities can have in the public library. Some public libraries offer their visitors writing activities, for example courses and camps. The public library is an institution with a particular identity, with special norms and properties which participants within the institution construct and reproduce. The main question of this thesis is to investigate how writing activities can be a part of the public library?s institutional identity and what functions writing activities in the public library can have.

I detta examensarbete har jag granskat två läromedel ur ett genusperspektiv. Båda böckerna, A Piece of Cake 2 och Allez hop 8, riktar sig till elever som läser engelska och franska i grundskolans senare år. Frågan jag ställt mig är hur dessa båda böcker, i sin utformning, lyckas leva upp till de krav som styrdokumenten ställer på jämställdhet mellan män och kvinnor samt vilken som bäst lever upp till dessa krav.Resultaten av min undersökning visar att båda läroböckerna till väldigt stor del är fast i en traditionell utformning där genusvariationer i yrke, fritid, hur man beskrivs samt familjemönster begränsas till förmån för en manlig norm. Böckerna reproducerar uppfattningen om att män och kvinnor lever i olika sfärer vilket förmedlar en bild av att män och kvinnor tillskrivs olika värde i en samhällshierarki där kvinnan inte har samma möjligheter som mannen.Jag har även kommit fram till Allez hop är den bok där texter och bilder är mest nyanserade, som på ett bättre sätt luckrar upp de traditionella könsmönster som råder idag och som, med vissa delar av sitt innehåll, har stora möjligheter att skapa diskussion i språkklassen. Detta konstaterande väger dock inte upp mot det faktum att ovan nämnda läroböcker på intet sätt lever upp till kraven styrdokumenten ställer på jämställda läroböcker..

The public libraries in Sweden has an obligation to serve all of its citizens, but despite of this they often fail to include their LGBTQ-patrons. Since the year of 2008 RFSL (the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights) have arranged a specially designed certification-process based on normcritical criterias that a chosen institution should fulfill to make their work more inclusive for LGBTQ-people. Sollentuna is the first municipal in Sweden to certificate all of their libraries. This study aims to examine what the certification have meant for the public library in Sollentuna and how a normcritical view can contribute to include LGBTQ-patrons at the library. As a method we used a qualitative interview-study to get a full picture of the certification-process and its influence on the public library of Sollentuna.

The purpose of this study was to explore how interpersonal relationship can be affected by groing up in a New Religoius Movement such as Jehovah?s Withnesses and how it has affected them both in their youth and today. The aim was also to explore if there were people in the respondents' environment that was significant to them during their childhood and which support our respondents have received if they were in need of it.We have not found any previous research on children's social relationships within the Jehovah's Witnesses. We therefore believe that this study is of high relevance to both society and also for all the professionals who come into contact with these children. To discover a child in need, knowledge about how their social environment looks like is crucial.