No abstract.

Intresset för det valda uppsatsämnet uppstod av att se om det är kultur som påverkar varumärkesassociationer. Det var därmed intressant att fördjupa sig i två olika kulturer, nämligen USA och Sverige. Detta för att göra studien mer intresseväckande, då det handlar om en jämförelse mellan dessa två länder och för att ?verklighetsförankra? studien.Uppsatsen grundar sig på en kvalitativ ansats och avser att studera konsumenternas varumärkesassociationer. Den komponent som har analyserats, för att undersöka vilka associationer som uppstår är kulturellt bakgrund.

Banks find themselves at a highly competitive market where it is important to achieve high customer satisfaction if they want to attract customers and stay competitive. Some studies suggest that the gap between customer expectations and perception within the five quality dimensions influences the customer satisfaction. With SERVQUAL the authors of this thesis have investigated the suggested relationship and have discovered no indications of a relationship between the gap and customer satisfaction. Instead the results indicate that there is a relationship between perceived service and customer satisfaction. The thesis also indicates that the most important quality dimension for the bank customer is reliability.

Social enterprises are increasingly gaining ground as an organisational form in Sweden, however the institutional structures for financing these types of organisations are yet to be established. With its usual origin within the civic society, social enterprises prioritise a higher goal than to maximise economic profit, which often causes these organisations to be dependent upon resources from external constituents within its institutional environment. The aim of this study was to examine how a social enterprise, which derives from the civic society, acts to mobilise resources from constituents in its institutional environment. This was executed through a case study of Jordbro Världsorkester (JVO) - a typical organisation in the civic society which takes the form of a social enterprise - by identifying how assets were used to gain resources in strategic responses to institutional processes and examining how institutional processes affects how JVO acts. Throughout the study, qualitative interviews were conducted with JVO and constituents in its institutional environment and a theoretical framework was developed which explains how capital is used to gain more capital in an emergent strategy of strategic responses as the organisation gets in contact with institutional processes from its institutional environment.

I started this project with the understandning that European hisory has become more important in government documents as a part in a larger European discourse, and that this fact is likely to be reflected in the chools textbooks. Therefore this essay deals with the task of comparing history textbooks over time trying to find changes. Firstly to find out how much space European history is afforded in the textbooks, and secondly how Europe is described and used in the textbooks. In my first task I will use a content analysis and in my second a conceptual analysis. My material consists of eight books and I have three pieces of older educational materials from the years 1949, 1954 and 1962.

A personality test is a useful tool in recruitment contexts. Studies have shown that participants distort their answers in a socially desirable manner. The purpose of this study was to investigate if people respond more or less socially desirable depending on how they rate themselves in a personality test, based on the "big five" personality dimensions.Eighty people, (40 women and 40 men), 19-42 years, (M= 24,1 SD= 3,76) rated themselves on a personality test. Group one, (20 women and 20 men) completed the test on paper. Group two, (20 women and 20 men) completed the test verbally.

In this thesis the subject innovation and the change of meaning is in focus. The purpose of the study is to present a new dimension of innovation as a change of meaning together with the cases we?ve studied. It is discussed throughout the article if theories of perception and association can affect the organization and its ability to create meaning-changing innovations. The industrial robotics is a market in need of, perhaps, if not other markets but of finding new ground that results in the change of meaning.

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.

The purpose of this study was to highlight cyber-bullying and its place in today?s schools. Our aim was to research how schools with bullying prevention programs are equipped to handle and take action against cyber-bullying. Furthermore this study focuses on whether or not schools are responsible for cases of cyber-bullying. We also aimed to present teachers? general views and knowledge regarding this phenomenon.

This research addresses the issues of identity and culture in Latvia in the context of the upcoming European Union enlargement in 2004. Political self- determination of Latvia was historically indebted to culture. The phenomenon of cultural identity, so important 12 years ago when Latvian independence was regained, is largely ignored by politicians in the upcoming enlargement process. This is especially worth attention since the 8-th parliamentary elections took place in October 2002. The obvious lack of interest in cultural issues on the part of politicians is compensated by the apprehensions in the society (reflected in mass media) to loose Latvian specific culture and identity when joining the big European family.

Several thousand years of human impact on the landscape in the form of cultivation is the reason to many nature- and culture values in the agricultural landscape today. Intensification and rationalization has led to vast monocultures and has forced many farms to close down. These trends have increased in the last years and constitute great threats to the values of the cultivation landscape. The purpose with the environmental objective A varied agricultural landscape is to protect these values. The environmental action plan of the municipality of Lund (LundaEko) 2006-2012 is built on the 16 national environmental objectives. The purpose with this paper is to put together material that the municipality of Lund can use in their work with modifying the local intermediate goals for the environmental objective A varied cultural landscape. The overall issue for this paper is ?What has happened with the state of the cultivation landscape in the municipality of Lund since LundaEko was approved in 2006?? The paper seeks to portrait the current conditions of the following fields: meadows and pastures, organic farming, exploitation threats to agricultural land, landscape elements with cultural values and species that are threatened.

The aim of this master thesis is to investigate how parents? in multilingual families perceive language learning and reading for young children, and how their practice of this can be understood in relation to their language situation and cultural background.This study focuses on the interaction between parents? and young children in the light of the literacy practice. Important concepts such as early childhood literacy and family literacy have been used to study language, culture and literacy practice as phenomena that interact. The theoretical framework is a sociocultural perspective. Through qualitative interviews with seven parents?, it was found that multilingual families have a strong ambition for their children to learn all the languages spoken in the family.

The aim of this essay was to investigate how teachers in the preschool class work with literacy. How do they justify the methods used to develop children's literacy abilities? I also wanted to know to what extent teachers enable multimodal approaches within written language practices. My study considers the impact teachers' professional identity has on working methods in the preschool class. I hope this essay will help teachers reflect on their learning approach. I gathered information by interviewing three preschool teachers and one compulsory school teacher for the early years working in three different preschool classes in three different schools.

In recent centuries the Swedish Tiled Stove has varied in its design with an aesthetic evolutionary history that has not only followed the architectural and artistic ideals but also the taste in stove design. The heat source has varied depending on the regional traditions and where it was located within the country, but the inside of the construction was of a similar five channel system. The purpose of this paper is to study and compare the design of tile matrices made by Emil Petterson with other Swedish stoves. The following questions will be addressed:What characterized the production of a small scale tile stove workroom during the years 1900-50? Which main styles can be described as Emil Pettersson?s ideal while producing his matrices? And finally, is it possible to study the tile stove matrices as objects of historical and cultural significance, and what difficult methodological issues might occur in the doing of it? To answer these questions I will present the results of the documentation of Pettersson?s tile matrices with detailed historical categorizations and schedules. The conclusion shows that Pettersson as a stove builder and -producer was characterized by eclectic ideals and a design shape based on more liberal interpretations of contemporary trends.

The purpose of this study is to investigate whether and how some teachers in primary education in a multicultural area discussing the interculturality in their teaching with students from grades 1-3. It also aims to examine how students? cultural interactions in the classroom are expressed..