The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

A comparative thesis to study precious metals impact on a portfolio, during a long period of time, from the fourth quarter of 1986 to the third quarter of 2012. Five different portfolios are compared; three of the portfolios containing one of the following precious metals, gold, silver and platinum, the fourth portfolio contain all precious metals and shares, and the fifth portfolio containing only shares which is represented of OMXS30. This is done to determine the portfolio that generates the most return in relation to the least risk with the help of historical prices. Sharpe ratio is used to measure the profitability of precious metals by measuring the yield relative to the total risk. The study also measures precious metals correlation with shares..

Med utgångspunkt i de senaste årens uppmärksamhet kring den svenska Polisen och de konflikter som uppstått mellan arbetsgivare och arbetstagare väcktes ett intresse att studera vad som låg bakom dessa problem. Det visade sig att merparten av de problem som uppstått grundade sig i att anställda uppträtt på sätt som inte ansågs gynnande för organisationen och dess förtroende hos allmänheten. Studien ämnar besvara frågor kring hur Polisen som organisation formar sina anställda med utgångspunkt i teorier om identitetsarbete.En kvalitativ undersökning genomfördes med studier av organisatoriska dokument och genom semistrukturerade intervjuer. De intervjuade består av personer verksamma inom den svenska Polisen. Dessutom intervjuades personer från svenska Polisförbundet, det fackförbund som organiserar närmast alla Sveriges yrkesverksamma poliser.I resultatet framkom indikationer på, utifrån de teoretiska begrepp som har valts för studien, att hur individerna formar sina identiteter är relativt individuellt.

The making of a cultural historical exhibition usually involves the collaboration of two categories of professionals: the curator, in charge of the exhibition content, and the designer. From these positions, representing content and form, the team is in charge of cooperating towards a shared goal ? the exhibition ? which is the spatial expression of ideas.This MA thesis is based on my work experience as a designer of cultural historical exhibitions. By means of situations where my perspective collided with that of the museum curators?, I examine our different concepts on a number of issues: the meaning of an exhibition; the process; and the perception of what our respective roles are.

Swedish municipals schools have been given an assignment to convey basic values to pupils. The assignment is to bring up the pupils through transmitting and developing a heritage such as values, traditions, language and knowledge. Together along with the lasting knowledge which constitutes the community frame of reference everybody needs. There by is the purpose of this study through a qualitative method to investigate how the schools assignment to create a community national identity of the pupils is interpreted by the teachers in introduction classes. Even how the teachers in this study response to ?Swedish? culture by presenting and educate the pupils in this.

People have utilised and influenced the boreal forest for many centuries. Prior to the industrial revolution during the 19th century, however, human use primarily only had a low impact on the forest. When the timberfrontier swept over the country, the Swedish forests came to change for ever. The study site for this thesis is situated in the northern part of the county of Västerbotten, Sweden, and has previously been a National forest. Today the area is an ecopark and the land is owned by the forest company Sveaskog.

This paper deals with knives excavated in the Birka Garrison between 1997 and 2004, in a selection of 100 knives out of approximately 400. The aim is to measure and analyze the material to find out if certain elements in design points to a specific craft. Two groups of knifeblades can be seen, one with a convex bevel and one with a flat bevel of the blade. Considering osteological evidence, historical sources, and the main suitabillity of the knives, it is concluded that some of the flat beveled knives may have been used for crafting leather and fur, whereas the convex beveled knives are of an allround type..

By tradition, archival sciences has emerged in a context with defined information processes, with explicit information producers and custodians to which consumers make requests for the information. In this process, the archival science has developed methods and strategies to preserve authentic and reliable records and by that providing trustworthy information. In an online society, people are using the internet to get information for different purposes. Even though there is no legal obligation to guarantee the authenticity, it is of societal importance that the end users get trustworthy information. In this online context, open data is a trend that is growing fast over the world and it is interesting because its conditions raises many questions regarding authenticity.Since open data is free to reuse, link and combine with other information, and it is preferably in primary format it raises questions about how to maintain the integrity and identity of the information, which is the constituents of authenticity as it is used in this work.

Due to the Danish kings? engagements on the British Isles, the early town of Lund, was influenced by English and Anglo Saxon traditions, architecture and technology. The main aim of this essay is to find out in what ways, and most importantly how this can be seen in the archaeological material, and how it changes over time. Within a framework of historical sources, archaeological finds like excavated stave and stone churches, cemeteries, pottery, and everyday personal objects, both English immigrants and English influence is found. The problem of the English origin of the palisade wall technique is discussed, as is early Lund as a Viking age town.

The purpose of this essay is to explore how social workers view a possible connection between exposure to honour violence and development of mental illness and/or substance abuse. We first heard of the possible connection from a voluntary organization who work in this field and who believe that this connection could be common. We therefore wanted to explore this from the perspective of social workers who come into contact with victims of honour violence: was this something they had noticed? How did they deal with it if it was noticed? We also asked how the possible connection could be interpreted and, supposing the social workers had failed to notice the connection, why this could be. We made five qualitative interviews with six social workers working in different contexts whom within their work come across honour-related issues.

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller omgivningen. Men det är fortfarande relativt ostuderat och ingen studie behandlar den eventuella kopplingen med en dynamisk marknad.Syfte: Syftet med denna studie är att skapa en förståelse för hur fenomenet corporate rebranding fungerar inom en dynamisk marknad, där vi valt att utgå från telekombranschen som exempelmarknad.Metod: Studien har en hermeneutisk ansats med ett deduktivt angreppssätt för kopplingen mellan teori och empiri. Studien har vidare använt sig av en komparativ design med fallstudieinslag utifrån en kvalitativ strategi.Referensram: Referensramen består av teorier om dynamiska marknader som leder in till globalisering, lokalisering samt glokalisering. Därefter definieras varumärke med respektive underliggande teorier och avslutningsvis corporate rebranding.Slutsats: Den dynamiska marknaden har gett upphov till ett stort antal rebranding-processer inom branschen, där tre strategier för att hantera ett nytt globalt varumärke har identifierats. Slutligen har varumärkets roll inom branschen blivit av en mer dynamisk karaktär där syftet är att ha ett varumärke som är mest lämpat för de förändringar som skett inom såväl den interna som externa miljön..

The aim of this thesis is to study what conceptions of literature that are present in the teacher magazine Svenskläraren between the years 1985 and 2012. In other words: what is the underlying view on literature's value as a teaching aid and why should we study it in school? I relate my analysis to previous research about the use of fiction in education. A critical methodology has been used to study the material. In my results I distinguish three conceptions of literature that are present in Svenskläraren.

In Sweden the social assistance from a historical perspective, has been a part of the social legislation, since the 18th century. In that time called poor relief. Through the centuries this has established the social assistance we have today. With focus on the child, we have attempted to illustrate how the social workers consider the child perspective when they are dealing with the social assistance. We wanted to get a view of how the social worker reasons about needs the children have and how they can see that the benefit has been provided for.