ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

In this thesis, the Swedish venture capital market and its profitability is analyzed. Venture capital is defined as capital that is invested in the early stages of a company's life cycle, in the two investment stages seed/start-up and expansion.A common view is that the profitability of Swedish venture capital has not been, is not and will probably not become high either. With this in mind, we try to answer to the following questions in this thesis:? What has the profitability of Swedish venture capital actually been historically?? Which reasons could be found in order to explain the historical returns for Swedish venture capital, and which factors has been identified in international comparative studies between venture capital markets?In order to answer these questions, data showing historical returns for the Swedish, European and American venture capital market has been gathered, an extensive literature study has been performed, and three interviews with participants from the Swedish venture capital market has been conducted.We conclude that the historical returns of Swedish venture capital is in line with the general view that they have been low. We also see a trend where Swedish venture capital funds that are not specialized in one investment stage generate lower returns than more specialized funds.

Bygglovsprocessen är en vital del i den totala byggprocessen eftersom ett bygglov är nödvändigt i nästan alla fall av nybyggnation och större renoveringar. I dagens samhälle där byggprocessen är under utveckling och allt större tidspress finns så är bygglovsprocessen ofta en flaskhals innan bygget kan påbörjas. Därför behöver bygglovsprocessen utvecklas för att bli effektivare.Syftet med denna undersökning att utreda vad tidigare kunder hos Stadsbyggnadskontoret (SBK) Göteborg anser om bygglovshanteringen. Utifrån de resultat som erhålls presenteras vilka delar i bygglovsprocessen som kan förbättras och effektiviseras. Dessutom ges förslag på förändringar för att uppnå detta.Kundundersökningen genomfördes med en enkät som skickades ut via e-post till kunder som fått godkänt bygglov i februari 2014.

En omprogrammering av Kvarteret Domherren från dagens slutna byggnad med sin arkitekturskoleverksamhet, till ett levande kvarter med studentbostäder, arbetsplatser och offentlig verksamhet, vilken bedrivs av de studenter som bebor platsen. Den offentliga verksamheten domineras av en stor publik parkyta, vilken bryggar an mot den befintliga byggnaden. Under denna finns stora utställningshallar, café/bar och butik. Utställningarna kommer främst uppifrån de studenter och forskare som verkar uppe på KTH campus, och blir en publik brygga mellan campusområdet och allmänheten vilken bidrar till inblick, inspiration och förståelse av de spännande arbeten och projekt som bedrivs där. Denna plats blir på så sätt ett tillskott tyill staden både lokalt och i ett större sammanhang..

Akademiska Hus owns and manages the university facilities in most university towns in Sweden. Bilbergska house in Örebro was built in 2008 by Akademiska Hus, and designed by White Architects. Today's buildings must meet accessibility requirements determined by Swedish Board of Housing, and it is the developer who must ensure that they are fulfilled. Swedish Board of Housing requirements are often vaguely written and interpretation space is large.This report aims to investigate how much of the requirements which are set towards the University and landlord Akademiska Hus are being achieved. This is done by studying the requirements that are set.

This thesis treats Building Information Modeling, BIM, in the production stage. Brieflydescribed BIM is virtual model of a building object where all information about theobject is gathered. All the involved operators in the construction project have access tothe model and can gather or share information about the project. There are several waysto apply BIM in the production stage. This thesis primarily deals with visualization of theobject, preparation and planning, the ability to take amounts from the model andcoordination and clash control.The basic issue was highlighted by Byggdialog AB.

This bachelor?s thesis examines the tradition of half-timbered buildings in V?stra G?taland County as there is a current lack of research on this building category in this region. The lack of knowledge may lead to the loss of potential cultural heritage values if these buildings do not receive attention. Therefore, the study aims to provide a more comprehensive understanding of its role within the region. The goal is to expand and nuance the existing research on the Swedish building tradition, particularly in V?stra G?taland County and the general Swedish half-timbered tradition.

When constructing an industrial- or hall building, the most common framework materials thatis used are wood, steel or concrete. Due to an assignment from Byggnadstekniska Byrån ABhas a document been created that makes it possible to investigate how the final costs is af-fected by gapes in between elements and which used foundation. And this with steel as thematerial. The purpose with this essay is to investigate which is the most well fitted materialwhen constructing an industrial- or hall building wood, steel or concrete. Information aboutthe different materials has been collected by litterateurs and by different internet pages.

Recently, there have been intense discussions about the humanities and their role in society. Internationally, as well as in a Swedish context, the humanities have been regarded to be in a state of crisis. However, these discussions usually demonstrate a lack of historical perspectives based on thorough empirical research. The notion of a crisis needs to be historicized.In this study, a case is being examined where the relationship between science and society was renegotiated. In the context of World War II, a discourse has been identified in a borderland between science and politics through an analysis of Swedish journals and anthologies during the time period 1937-1947.

This bachelor-level thesis in historical osteology deals with several aspects of the life-cycle of an RomanIron Age farm in southern Scania. Excavated in the 1980's by Lars Larsson, the farm was located near aplace called Långåker in the Dybäck area, on a cape which stretched out into a minor bog. Our work concerns why the Iron Age people settled the area, how well fragmented bone survives in a bog, what they produced at the farm and how life on the farm finally ended. From the roughly 10 % of the total number of fragments we where able to identify we can conclude, that he species that are present of the farm areusual Iron Age species (dog, sheep/goat, cattle and swine). We also have a relitivly large number of wildanimals in our material (2%).

The purpose of this report is to examine various roof structures that can operate in a warehouse with large spans. The building that is examined in the report is currently under construction, and the roof construction has already been selected. The selected roof system will therefore be compared with some other structures and materials that have been possible. The report will evaluate three different frame materials, two insulating barriers and two overlaying materials. Another important part in major construction projects is the roof safety.

This essay is an examination of the examples in Kant?s Critique of Judgement. The examples which I have focused on all converge in an idea of wildness. These examples of the beautiful are illuminated by a culture-historical perspective, where the literary and scientific travelogue genre is of great importance. Apart from being exegetic and culture historical, my method is also analytic.

The aim with this essay is to compare strong girls in classic and modern literature and see how the differences in expectations on these girls are reflected in literature. This study is done with the aid of historical, feminist and new criticism..

This essay deals with ruins from the perspective of their cultural values ??and the impact of add-ons, protective add-ons and caring actions affect these values. The issues in the essay are; What are the cultural values of a ruin?  How have ruins been used?  How are ruins treated today?Initially the definition of the concept ?ruin? is discussed, what is a ruin? A building has an architectural biography: the creation, destruction, change and the decay. The concept of ruin is considered to be a state of this decay, rather than a dead building.

This study investigates the planning process of a university library building. The study s major concern is the cooperation of the main participants in this process: librarians, architects and representatives of university colleges and universities. First the authors present the readers with an overview of the litterature concerning this subject. Then follows a presentation of the three case studies. The authors have interviewed representatives of the three different occupational groups at three different library-building projects: Malmö University, Halmstad University College and the department of social- and behavioural studies at Lund University.