This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

The aim of the study was to map the extent of Fe, Cu, Pb, As, Zn and S contamination in the area surrounding the Nasa silver mine. The mine operated between 1635 and 1810 with some prospecting performed in 1889, and has become infamous for the gruesome ways that the indigenous people were treated during the early years of operation. This study tested three hypotheses through a geochemical survey: 1) sulfide oxidation is still active in the abandoned mine, 2) the soil downslope of the mine is contaminated by mine drainage, and 3) the stream downslope of the mine is affected in the same way. All three hypotheses were valid, as the results showed that still, >200 years after mining operations ceased, signs of the historical mining are clearly visible in the surrounding environment. Acidic conditions were discovered in surface waters close to the waste rock piles, which indicates active sulfide oxidation.

This study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories within this scientific community. This thesis gives the results of semi-structured interviews and an online survey at two academic faculties at a Polish technical university. As its theoretical framework, the study uses Whitley?s theory of the intellectual and social organisation of academic fields and Latour and Woolgar?s study regarding various motivations for publishing.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

Flustret is a restaurant and an entertainment place situated by Svandammen in Uppsala. It all began in 1842 as a café serving coffee, tea, chocolate and pastry. During the years the building has had numbers of different owners. The owners of today are running Flustret in a same friendly spirit that has been characteristic from the beginning. The buldings history is now approaching an age of 165 years. Throughout the years different historical layers have been placed on top of each other, leaving a layer of patches.

I det här arbetet vill vi ta reda på hur historiska spelfilmer förhåller sig till historiemedvetande. Det vi främst fokuserar på är hur högstadieelever relaterar till historisk spelfilm och hur deras historiemedvetande påverkas av den audiovisuella historieförmedlingen i skolan, i avsikt att framställa en matris för hur undervisning med hjälp av film ska ske. Ytterligare ett inslag i denna uppsats utgörs av en redogörelse kring hur man praktiskt går till väga när man arbetar med film i undervisningssammanhang. För att uppfylla syftet har vi använt oss av en kvalitativ metod med semistrukturerade intervjuer. Idag konkurrerar skolans kunskapsmonopol med populärkulturen.

A student at the Technical University in Jönköping was given an assignment from Falköping municipality. The assignment was to evaluate their IT systems 'users' awareness of information security and even present suggestions for IT-Users to improve their information security within Falköping municipality.Falköping municipality consists today of seven administrations. The target groups for the study of the information security are a pilot group consisting of 30 IT Users and four different managers from various administrations within Falköping Municipality.The purpose of this work is mainly to indicate an understanding of the importance of the information security knowledge among IT Users in Falkopings municipality, mainly those who use their smartphones and tablets for work-related activities.This work aims to answer the following questions:? How wide is the awareness of information security among municipality's IT users?? How can information security improve among the municipality's IT users?Theories that work consists of are mainly what information security is, how it is handled and the threats and risks that may create problems for the municipality, basically when IT Users use their smart phones and tablets.The Work Implementation started with sending surveys to a pilot group of IT- system users and the student even interviewed four general managers working in Falköpings municipality. Both the questionnaires results and interviews results are presented in diagram and text.The result from both surveys and interviews was very positive and it shows that the municipality investigated IT-Users are very aware and have knowledge about information security, when they use their smart phones and tablets.

Tax revenue is crucial in order for states to survive. States vary a lot in terms of tax revenue however, and different explanations are frequently debated among political scientists. Recently, scholars have argued that the variations in tax revenue among European states today can largely be explained by their ability to collect information about the citizens and their belongings during the early modern period (1450-1800). States that were early in acquiring this information in so called cadasters, could use it in order to collect tax. This fiscal capacity thereafter sustained in a path dependent manner.

Company X develops a laboratory information system (LIS) called System Y. The informationsystem has a two-tier database architecture consisting of a production database and a historicaldatabase. A database constitutes the backbone of a IS, which makes the design of the databasevery important. A poorly designed database can cause major problems within an organization.The two databases in System Y are poorly modeled, particularly the historical database. Thecause of the poor modeling was unclear concepts.

AbstractAnn-Kristin Mortensen & Susanne WilliamssonPedagogers medvetenhet om barns lärandemiljö.En intervjustudie om barns lärande i förskolanTeachers? awareness of children?s learning environment.An interview study about teachers? awareness of children?s learning environment.Antal sidor: 32Vi undersökte i en kvalitativ intervjuundersökning vad pedagoger på två förskolor anser lärande är hos barn, samt hur de menar att de bemöter och utmanar barns lärande utifrån Vygotskijs proximala utvecklingszon. Undersökningen och litteraturens teorier gav kunskap i hur pedagogerna utmanar och bemöter barns lärande i förskolan. Detta gav underlag för analys och diskussion. Samtliga informanter var överens om att kommunikation borde vara en röd tråd i förskolans verksamhet och har en stor betydelse för barns lärande. Pedagogerna ville se och höra varje barn och utgå från deras tankar och funderingar enligt Vygotskijs proximala utvecklingszon. Informanterna ville ge barnen goda förutsättningar för en bra lärandemiljö.

This "cross-culture" study deals entirely on awareness and attitudes among Kenyan andSwedish teachers in terms of gender equality. Parts of this study were conducted in Kenya,where I spent a month living and visited a school in a multi-million city. There, I conductedsemi-structured interviews with teachers and gathered material for my thesis. The purpose ofthis study is to see how teachers in Kenya relate to gender and then compare this withSwedish teachers. The study also includes a review of national policy documents for schoolregarding gender equality.

The subject for this thesis is to examine the portrayal of the local farmer in four different museums in Scania. The purpose is to examine these two questions: 1. Which narrative and museal strategies are used in the portrayal of the local farmer by the local history societies? 2. How do the actors of the local societies relate to the living conditions and hierarchies of the rural society of Scania? The source material consists of guided tours and text material from the museums. The theoretical fields consists of history culture, use of history, historical narrative, museology and rural science act as our theoretical fields. Peter Aronsson, Anna Eskilsson and Maria Bjo?rkroth act as our main theoretical framework. Our research presents two central discourses in the portrayal of the local farmer.

The history of Banu Umayya has since the collapse of the caliphate occupied a major part in Islamic historiography. The present thesis analyses the presentation of the Umayyads in Ibn Khaldun?s al-Muqaddima and its relation to previous historical traditions. The thesis examines the social and intellectual context in which Ibn Khaldun stood and how it is represented in his historiography, while also providing an overview of the various socio-political, intellectual and historiographical developments in Islam. The theoretical perspectives are based on the concept of agency, examining the intellectual room for manoeuvre that the historian disposed of while composing the works.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

Utbildningsförvaltningen fattade 2003 ett beslut om att alla lärare i Stockholm skulle använda mätinstrument för bedömning av elevers läsutveckling. Syftet med denna uppsats är att granska och jämföra de två vanligast förekommande mätinstrumenten i Stockholmsområdet. De båda mätinstrumenten finns beskrivna i böckerna Nya Lusboken och God läsutveckling. En diskursanalys av de båda mätinstrumenten har gjorts och skillnader dem emellan har därigenom kunnat påvisas. Den största skillnaden är författarnas syn på fonologisk medvetenhet.