I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

AbstractNarrative has a big impact on movies, tv-shows, books and art. But does narrative always matter? This paper is about narratives and its importance on the webpage called YouTube. Thru our research we wanted to find an answer to the question: if narrative storytelling is a part of making a video on YouTube successful. We used ten videos from YouTube that was popular in June 2011.

Allteftersom 3d-animerade produktioner blir alltmer vanliga både i film och i TV-produktioner och datorer blir kraftfullare varje år: så börjar realtidsrendering bli mer och mer aktuellt. I detta examensarbete kommer jag främst att koncentrera mig på att skapa koncept, modellering, texturering, behandling av material och ljussättning av en prototypkaraktär där målet är att se om det går att uppnå en så pass hög kvalité på det visuella, att det går att använda i en professionell produktion och om detta inte uppnås: ta reda på vad som saknas. Resultatet är en karaktärsmodell med en tecknad visuell stil med tillhörande återanvändbart material, som förhoppningsvis ser tillräckligt bra ut för att kunna användas i till exempel ett animerat barnprogram på TV.

This report is about a couple of specially chosen peatlands in eastern Uppland, Sweden. It concerns their development between the year 1922 and 2012. The historic fact originates from a large investigation of peatlands in the south of Sweden made by the Swedish Geological Survey, SGU, in the 1920?s. To be able to choose peatlands an analysis in GIS were made, in which we were able to find locations good enough for our field investigation. During the field investigation we bore to find nice peat cores that later went through several analyses in a lab.

The Swedish censorship is an institution run by the Swedish government since 1911 and has cutting films to protect the citizens from unnecessary violence. Their main purpose doesn't work well with the law of copyright in literary and artistic works, as they break this law while cutting movies. They therefore destroy the authors work by doing this, and in this thesis I will point out how they have destroyed the purpose of two scenes in the film Hellraiser and by that, more or less, altered how the audience may look upon two of the characters in the film.  The results points to the unnecessary way of physically cutting films to protect the audience, but also how they choose to work and what preferences they used in their line of work..

I december 2003 gick filmen Kill Bill upp på biograferna med ett våldsamt och blodigt innehåll. Reaktionerna blev starka, vilket kan bero på att Kill Bill är en actionfilm där kvinnorna har en annan roll än den lättklädda medhjälparen. Då kvinnorna står i fokus var filmen som gjord för en analysav hur just kvinnan gestaltas i filmens värld. Syftet med uppsatsen är att undersöka om de patriarkala strukturerna förändras när typiskt manliga roller intas av kvinnor. Analysen inriktar sig främst på filmen Kill Bill, men diskuterar också det sammanhang i vilket filmen skapats och lanserats det vill säga filmindustrin i Hollywood som knappast gjort sig känd för några jämställdhetssträvanden.

This essay represents a chronological and contextual analysis of clay pipes that have been found in the urban settlement of Västergarn during seminary excavations between 2006 ? 2012, conducted by Gotland University. Clay pipes can be dated closely and are useful means for dating and interpreting archaeological contexts from the early modern period, such as house foundations. There have been excavated four house foundations in Västergarn with different sorts of clay pipes dating to the post-medieval period. Can they tell which people used them or which country they were produced? By discussing the meaning of clay pipes in early modern society on Gotland this essay tries to answer these questions..

The goal and purpose of this essay is to study if and how multimodality is used within a Swedish school in Kalmar. This is accomplished by observing the different modalities inside the classroom and how the use of different modalities affects the teaching. Unstructured observations combined with a material-based thematic presentation leads up to an analysis based on social semiotics and multimodality. The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning..

Syfte: Rapportens syfte är att kartlägga om upplevelsen av ett rum kan förändras beroende på om och vilka ljud som spelas upp i rummet. Metod: I samband med en ljudinstallation på Plattan vid Malmö Högskola har rörelsemönster och beteende för Plattans besökare observerats. Dessutom har flera besökare besvarat en enkät. Resultat: Inga eventuella förändringar i rörelsemönstret eller beteendet för Plattans besökare kan ses som en konsekvens av ljudinstallationen. Det finns inte heller någon skillnad i enkätsvaren beroende på installationen. Slutsats: Resultatet ses som en konsekvens av bristfälliga forskningsmetoder. I rapportens slutsats bildas hypotesen att en installerad ljuddesign inte är en tillräcklig åtgärd i den undersökta typen av miljö.

Gestaltningen av Nord Amerikas indianer på film under tre epoker Syftet med denna uppsats var att skapa en djupare förståelse för gestaltningen av Nord Amerikas indianer ur ett etniskt perspektiv. Uppsatsen speglar tre olika epoker, nämligen västern eran, 1970-talet och 1990-talet, men med en tonvikt på hur klassiska stereotyper gestaltas och om det finns några befintliga undantag. Med hjälp av en analysmall har jag analyserat sex olika filmer, två från varje epok för att finna likheter och skillnader i gestaltningen av Nord Amerikas indianer i så kallad Hollywood film. På så sätt har jag funnit hur tiden luckrat upp dessa stereotyper till stor del men att de fortfarande finns kvar men med mer genomtänkta och komplexa relationer sedan västern erans storhets tid. Men även att det finns ytterst få undantag från de stereotypa idealen och att faktorer som brist på översättning av indianspråk fortfarande distanserar åskådaren från att känna engagemang och empati får indianer som individer..

This thesis is a study of documentaries about fictional feature films. The development of the DVD format has contributed strongly to their massive increase in quantity. The capacity of the format enables film companies to include more material than the feature film itself. As some people regard this type of documentary as self-righteous and presumtious, others think of it as a great educational aid giving the audience a greater understanding of the intentions of the director and others involved, thus adding more levels to the experience of watching movies. By using established theory on documentary I?m trying to find distinctive features of ?documentary on fiction?..

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

The goal and purpose of this essay is to study if and how multimodality is used within a Swedish school in Kalmar. This is accomplished by observing the different modalities inside the classroom and how the use of different modalities affects the teaching. Unstructured observations combined with a material-based thematic presentation leads up to an analysis based on social semiotics and multimodality. The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning..

Fish-head pendants are one of the characteristic Gotlandic Late Iron Age artefacts. This object has been rather neglected and mainly considered as an insignificant embellishment, normally worn as a neck-collar and seen as an artefact include in the typical Gotlandic set of female jewellery.The fact that the fish-head pendant has a very long life span, which stretches from grave-finds in the Early Vendel Age to hoards in Viking Age as well as secondary usage as brooches in the Early Middle Ages, makes the artefact an excellent starting point for discussions on social practices and change through material culture. It's shown in this study that, contrary to previous beliefs, the normal usages for fish-head pendants is as solitary pendants and not as neck-collars. Neck-collars is shown to have an intricate relation to inhumations for young individuals, whereas solitary pendants are found in cremation deposits for adult individuals, something that relates to a fixed social practice mainly in the period 700-900 AD and that develops from the cremation funeral practice. This particular social practice relates to aspects of attraction and protection and continues in to the 10th century outside of funeral structures, which is shown by the composition of hoard-finds from the 10th century, but is totally absent when the pendants is given a secondary usage as brooches in the end of the 11th and beginning of the 12th century.

This bachelor thesis aims to analyse archaeological finds related to mead during the Late Iron Age in southern Scandinavia. Five central places from the Iron Age are compared to five historical texts, that in some way connects to either the central places or to the use of mead. This will be done by using action theory. The action theory focuses on what kind of actions humans have done to create social and cultural purposes. Since the last part of the Late Iron Age, the Viking Age, is getting more popular due to movies, games and tv-shows it is also relevant to study how modern-day mead represents the Viking Age through its marketing.