Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

This paper is about skiing and Swedish nationalism during the late 19th century and early 20th century. The aim is to investigate why skiing was considered so eminently suited for the incorporation of certain ideals in the national fellowship.The paper accounts an analyse of texts and documents about Swedish skiing from 1897-1924. Skiing was a nationalistic concern from the very beginning of this period. It was connected to heartfelt feelings towards the Swedish nature, the patriotic upbringing of the youth, as well as the health of the nation. Over the years skiing also became an increased object of sportification.

Problem area and purposeNowadays, 2006, the downloading of music and movies is an increasingly more burning issue. But while the music industry has made great progress in using the Internet as a distribution channel the film industry has been at a standstill for several years. Recently however there has been progress in the form of a few film companies beginning to offer their customers legal ways to acquire films over the Internet. But with this progress one central question arises, which this report will try to answer; what are the important factors for selling films as the Internet moves from primarily being a information channel to also functioning as a distribution channel? The purpose is to examine what the consumers find important when purchasing film, and to establish to what degree there is a substitution effect between DVDs and downloadable films.MethodThe report is first and foremost based on an Internet survey with a total of 383 participants.

Svenska (engelska se nedan) Detta examensarbete är ett vårdprogram över Österby bruks köksträdgård. Österby bruk är beläget i norra Uppland cirka fem mil norr om Uppsala. Redan på 1500-talet började järnindustri växa fram på Österby. Österbys järnindustri kom att pågå fram till nedläggningen av Österbyverkan 1983. Dagens köksträdgård tillkom i och med den omgestaltning av hela herrgårdsanläggningen som startade på mitten av 1700-talet.

Denna studie behandlar de fyra böckerna Brott och straff av Fjodor Dostojevskij, Kråkflickan, Hungerelden och Pythians anvisningar alla tre skrivna av Jerker Eriksson och Håkan Axlander- Sundquist. Jag utför en illustrativ komparativ analys av mördarnas psyke och böckernas struktur samt undersöker det didaktiska värdet av att göra denna studie.Genom att psykologiskt analysera böckernas mördare har jag kunnat göra en psykologisk profil till de fyra. Raskolnikov som är dubbelmördare i kriminalromanen Brott och straff har en narcissistisk, schizofren läggning som beror på att hans omedvetna strider med det medvetna om det moraliska i att mörda. Viggo Dürer, den onda mördaren av ett femtiotal barn, som figurerar i trilogin är klart psykopatisk med en könsidentitetskonflikt. Victoria Bergman, den trasiga föräldramördaren som är huvudperson i Kråkflickan, Hungerelden och Pythians anvisningar lider av dissociativ personlighetsstörning till följd av upprepade övergrepp i barndomen.

Training of zoo animals started when the first zoo opened in 1752. The difference between then and now is that from the beginning the zookeepers did not focus so much on animal welfare. Nowadays animal welfare is the most important thing in the training. Therefore, the zookeepers are training the animals mainly for veterinary purposes and activation. The training makes the animals less stresses during handling. When the zookeepers started to train elephants they used unpleasant stimuli such as a whip when the elephant did something wrong.

The history of rhetorics in documentary film is a long one. The French brothers Louise and Auguste Lumiére were among the first persons who produced a documentary and their work has had a big impression in the history of documentary during the 1900 century. John Grierson has been called ?the father? of documentary film. He produced films in the English speaking part of the world and he is the founder of the concept ?documentary film?.

Syftet med uppsatsen är att ta reda på hur åtta andraklassare väljer att bygga då de ställs inför två olika miljöer. Jag undersöker saken genom två observationer, och kompletterar med två gruppintervjuer. Observationerna genomförs i barngrupper om fyra barn där barngrupperna ges uppgiften att konstruera fritt med avklippta grillpinnar och häftmassa. När jag observerar barnen och deras val av bygge märker jag om de väljer att skapa efter egna idéer, kreativt, eller om de väljer att titta på andras byggen, det som jag i den här undersökningen benämner att tillämpa konformitet. Min strävan är att se vilka faktorer som påverkar barnen att välja det konstruktionssätt som de använder.

A considerable number young of students are suffering from sociopsychological complaints. The psychological complaints emerge from differnt sources. Important factors for psychological well being are experiences of a satisfactory social network, efficient coping strategies and a supportive school climate.The aim of this study was to examine how young girls in the age of 16-18 years old experience and cope with demands from school. To fulfill the aim of this study we have five questions: What do the girls apprehend as a satisfactory/unsatisfactory working environment? How do the girls define stress? How do the girls cope with stress? What importance has leisure time? What importance has the social network? The method we used for this study was qualitative and the material was collected through four focus groups.

The Circle is a strong form that influences the landscape. It also has symbolic value which influences our feelings and experiences. This Thesis project examines the Circles? characteristics and its significance in various connections. The goal of this Thesis is to examine what role the Circle plays in various situations and what motives there are for using it is landscape architecture. The basis for this Thesis work is a proposal which has been drawn up for development of the rural area between the villages of Hofterup and Löddeköping in the municipality of Kävlinge.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

The history of rhetorics in documentary film is a long one. The French brothers Louise and Auguste Lumiére were among the first persons who produced a documentary and their work has had a big impression in the history of documentary during the 1900 century. John Grierson has been called ?the father? of documentary film. He produced films in the English speaking part of the world and he is the founder of the concept ?documentary film?.

Marknadsföring till barn är ett mycket fascinerande ämne och som det skrivs i motionen 2011/12: C385 (Sveriges riksdag, 2011), är det samhällets ansvar att öka medvetenheten inom dessa frågor. I Sverige är det olagligt med marknadsföring som riktar sig till barn under tolv år. Trots detta förekommer det dolda reklambudskap i barnfilmer på den svenska marknaden.Målet med denna studie är att skapa en förståelse och förklara begreppet produktplacering. Vi vill försöka ge en så bred och komplett bild som möjligt över detta fenomen. Syftet med studien är att ta reda på om barn kan uppmärksamma de dolda budskapen.

Sweden is one of five nations in the world manufacturing fighter aircrafts. Highly advanced technology is needed in order to develop a fighter aircraft. When developing advanced technology, new applications, other than those initially intended occur, spin-off. Some of Sweden?s largest companies are spin-offs from the fighter aircraft industry.

This essay is about a deserted medieval habitation called Skyttsie Hage which is located in the south of Sweden in the Scania province where it lies on a moor on the Falsterbopeninsula. Remains of five to six larger buildings have been found here with a surrounding earthwork, although it's not known for sure what kind of habitation they have been part of. Local folklore from the 17:th century states the area as a place where pirates lived, and that this was the reason for it's devastation. Another says that there once stood a breedingfarm belonging to the danish crown. Archaeologists have made several speculations which includes a deer park, a royal estate, an isolated farm or a smaller village.