This Masters thesis aims to examine how Swedish public libraries deal with the new challenge of evaluating web resources. In order to study this we have asked staff involved in gathering links for the libraries web sites to participate in a survey concerning how they go about choosing links. Apart from trying to capture this procedure it has been our purpose to establish whether the libraries feel they should provide their patrons with evaluated links at all and in what way they are influenced by other libraries or other main figures involved when choosing a link. We were also interested in the differences between libraries with large and small link collections. When defining evaluation, we have only focused on content.

Until the 1st of January 2003 there were thirteen processed meat products provided with name protection in Sweden. These products had to contain a certain amount of meat and/or a certain amount of fat to be allowed to carry a recognized name. Among these thirteen products, one could find, for example, meat balls (köttbullar), liver pâté (leverpastej), and Falun sausage (Falukorv). While imports of these products started to increase, the system with name protection lost its ability to guarantee a certain quality for all products sold in Sweden and the legislation was removed on December 31st 2002. At the same time, a common definition of meat was adopted in the European Union.

Children?s participation in their planning in health and social services is important. To make children?s needs more considered they need to be involved in the cision-making processes. Children have the ability to reflect.

The purpose of this literature study was to investigate the possibilities to improve longevity and stayability of beef cattle with breeding. The breeding goal for beef breeds is to produce animals with high capacity for growth and good feed efficiency. Longevity and sustainability are two important features to include in the breeding goal. If longevity is increased each cow can produce more calves and the number of female calves used for recruitment can be reduced and only the best heifers need to be selected for breeding. The benefits of longer life is that it lowers the costs of recruitment animals, it increases the number of young animals that become available for slaughter, and it increases the proportion of high producing animals in the herds.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

Corporations meet complex challenges as they operate on a global market. Global multidimensional problems are referred to wicked problems and which cannot be solved only managed. In this case, of certified palm oil, palm oil production can be seen as a wicked problem due to deforestation of rainforest, land grabbing and social conflicts. There are also conflicts regarding the value and interest of palm oil. This thesis investigates the Swedish transformation for certified palm oil and how actors in the Swedish food market address this transformation to have certified palm oil in their production. The aim of this thesis is to explain enabling factors to address the governance gap of ethical sourcing in the food industry.

Mediation of fiction has always been one of the main tasks of the public library. The focus on information technology is often seen as a threat and competitor to this task. But technology can also offer new ways to mediate fiction, and the aim of this thesis is to examine how library websites and blogs can be used for this purpose. The research questions are:? What forms of fiction mediating material exist on library websites and blogs?? How is the fiction mediating material presented?? Are there any differences between the fiction mediating working methods on websites and blogs compared with those in physical libraries?The thesis is based on a qualitative content analysis of eight Swedish public library websites and three blogs, and on a theoretical frame work including literature and research on mediation of fiction, library websites and blogs, web design and usability.

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This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how various consumer behaviors, from responsible gambling to problematic overconsumption, are influenced by marketing and gaming experiences. This includes an analysis of how cognitive limitations and psychological biases can lead to irrational decisions and an increased risk of gambling addiction. From the producer's perspective, it examines how gambling companies use marketing strategies and technologies to increase profitability and what incentives they have to take social responsibility according to modern Corporate Social Responsibility (CSR) principles. It appears that companies do not see CSR as a business goal beyond the risk of current and future regulatory compliance requirements and policy changes. From the legislator's viewpoint, the current regulatory framework for the gambling industry is discussed, including the changes that occurred in 2019 when the special monopoly form we had in Sweden was transformed into a license market.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

The main purpose of this master?s thesis is to examine how high school students evaluate the quality of the information available on the online encyclopedia Wikipedia. By doing quantitative research based on questionnaires we expected to find that the means for judging that students use in this situation are most frequently based on a text?s intrinsic qualities in the point of view of its content. It was also our presupposition that 18 and 19 year old high school graduates have received some education in information research and authoritative sources on the Internet.

The aim of this study was to examine sexual behavior, contraceptive use, self-rated health, lifestyle factors and the prevalence of HPV vaccination among last year high school students. The study was a quantitative cross-sectional study which was a substudy of the longitudinal study " Pornography, Youth and Health". Results showed that the majority of students had had sexual intercourse (75 %, n=524) and both performed (67 %, n=479) and received oralsex (70 %, n=498). Forty percent (n=282) of the students had had one night stand, a quarter (n=159) anal sex and 29 (n=202) percent sex with a friend. The contraceptive use increased from the first to the last intercourse while the use of condoms decreased.

The aim of the present study was to estimate the correlation between Euro NCAP pedestrian rating scores and injury outcome in real-life car to pedestrian crashes, with special focus on long-term disability. The study also surveyed most frequently injured body regions and risk differences for specific elements of pedestrians hit by cars. Another aim was to determine whether Brake Assist systems affect the injury outcome in real-life car to pedestrian crashes and to estimate the effect in injury reduction of a high Euro NCAP ranking score combined with Brake Assist.In the current study, the Euro NCAP pedestrian scoring was compared with the real-life outcome in pedestrian crashes that occurred in Sweden 2003-2010. The real-life crash data was obtained from the data acquisition system STRADA, which combines police records and hospital admission data. The medical data consisted of International Statistical Classification of Diseases and Related Health Problems (ICD) diagnoses and Abbreviated Injury Scale (AIS) scoring.

IntroductionIn this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questionsThe purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel.

Marketing is an important tool for companies to use in today?s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer?s increases and it has become more common that the customers tend to be less loyal towards the company.