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6351 Uppsatser om High- and low involved consumers - Sida 35 av 424
Varför partipolitik? - en intervjuundersökning om partipolitiskt engagemang bland unga
Why participate? Many studies focus on explaning non-participation in politics. The political parties are loosing members and the particiaption of young people are given extra attention. This thesis is about young people who do participate in party politics. The question is how they experience their participation and how they feel that they can have a politcal influence by being a member of the youth section of a political party.
Dold marknadsförings effektivitet i sociala media
In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.
Det svenska jordbrukets framtid :
The Common Agricultural Policy the European union´s common agreement about the
agriculture financial support. A major change is about to take place in the next 3 years. This
reform affects the first 15 members as well as the 10 new members in CAP2.
This study contains a future of how agriculture will look like in Sweden in 10 years. The
study is mainly based on interviews with key-persons3 in Sweden. The first part describes the
CAP-reform in theory, the second part the interviews and the last is a conclusion of the
material.
The future will see larger farm units.
Selen och incidens av typ 2-diabetes - en systematisk översiktsartikel
Background: Type 2 diabetes is a disease which causes vascular damage, stroke and premature death.Oxidative stress may play a role in the development of insulin resistance and diabetes. Selenium is amineral involved in the protection against oxidative stress, and has been thought to be favorable in theprevention of the disease. However, this has changed since trials observed positive correlationsbetween high selenium levels and incidence of type 2 diabetes.Objective: To examine the studies that investigates seleniums effect on the incidence of typ 2 diabetesSearch strategy: Searches have been done in PubMed and Scopus.Selection criteria: Included studies were human studies in English/Swedish with RCT or cohortdesign with the aim to investigate the correlation between selenium and incidence of type 2 diabetes.Excluded studies were studies whose aim was to investigate the role of selenium in patients withexisting diabetes. Studies regarding pregnant women, animals or children and with in vitro design werealso excluded. Of the studies found in Scopus where MeSH terms were available, the ones who did notinclude relevant terms were excluded.Data collection and analysis: Studies were collected according to the aforementioned criteria.
Passivhus det långsiktiga valet. En konkret jämförelse mellan konventionellt byggande och passivhus
This report is a study in voltagelevel in connection with regeneration of brake energy from the tramtype M31 in Gothenburg.In the act of braking, the tram M31 uses electrical braking where the electrical motors generates energy and if possible send it back to the overheadline, where other trams in the nearby can use this regenerated energy for its own driving force. In cases where no other energyconsumers are located in the same section, there is a resistance witch task is to convert this energy into heat. The regulation of this resistance appears to cause an increase in the voltagelevel into far too high levels.Investigations of the trams regulationequipment and its construction have been done. Further have measurements on the overheadline been performed in order to map the voltagevariations during a longer period of time.The result have been showing that the voltagelevel during regeneration often is as high as 880V-920V, more extreme values have not been observed in a large scale. The values are especially high compared to the nominal voltagelevel.
Incitament för förbättrat miljöarbete. En studie av miljöarbete I relationen mellan beställare och entreprenör
This report is a study in voltagelevel in connection with regeneration of brake energy from the tramtype M31 in Gothenburg.In the act of braking, the tram M31 uses electrical braking where the electrical motors generates energy and if possible send it back to the overheadline, where other trams in the nearby can use this regenerated energy for its own driving force. In cases where no other energyconsumers are located in the same section, there is a resistance witch task is to convert this energy into heat. The regulation of this resistance appears to cause an increase in the voltagelevel into far too high levels.Investigations of the trams regulationequipment and its construction have been done. Further have measurements on the overheadline been performed in order to map the voltagevariations during a longer period of time.The result have been showing that the voltagelevel during regeneration often is as high as 880V-920V, more extreme values have not been observed in a large scale. The values are especially high compared to the nominal voltagelevel.
Elevinflytande i engelskundervisningen på gymnasiet : En jämförande studie mellan årskurs 1 och 2
The aim of this study is to investigate the notion of pupil influence in English teaching at level 1 and 2 at High-School level. The study focuses on how the students and teachers experience the possibility of influence in their English classes. Empirical data has been collected through questionnaires from two classes at year 1 and two classes at year 2 in English. The study also includes interviews from four teachers and four students. The study is both qualitative and quantitative.
Event som Marknadskommunikation - Din Guide till Eventgalaxen: En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.
"...Jag har äntligen hittat hem!" : En kvalitativ studie om hur medlemmarna i organisationen Unga KRIS uppfattar organisationen
This study examines the link between the individual and social network, what social forces and social mechanisms involved in the interaction between individuals and groups and how we can explain and consider this relationship with the aim of understanding this connection. Through qualitative interviews, based on interviews of six active members in the organization Young KRIS (Young Criminal?s Return in the Society) examines the active social processes that the young members undergo, and motivates those who have been outside the expected conformed and regular society, to be included in the regular community and how this can be explained. The study shows that the organization through high availability, openness, knowledge of the needs of young people, good treatment, range of meaningful activities, has created a great venue for the young to develop and thus regain their place in the society..
Tecken på liv : mänskliga spår i staden
The City is filled with signs of life. It teems with human traces waiting to be discovered. Street art of different kinds prevails behind traffic signs, on posts and electrical boxes. Personally con-structed dogs guard roundabouts all around Sweden and small gardens spire underneath window ledges. In this work I want to identify these phenomena and find out what thoughts inspired these creations.
Folkbiblioteket och framtiden: en studie av framtidsdebatten i svensk bibliotekspress.
This Masters thesis aims at presenting a picture of, and critically examining, the Swedish debate concerning the public library and the future by way of 21 articles in three library periodicals. The questions examined are: -What are the views concerning the future public library in Swedish library press? -What characterizes the debate and why? Theories on political institutions and information society are used and the method is hermeneutic, a type of idea-analysis. The first step in the analysis consists of a categorized presentation of the material. The themes concern the form and content of the library as well as competence and hopes/fears.
Arbetsvillkorens samband med sjukfrånvaro och sjuknärvaro : En studie av hemtjänstpersonal
Sickness absence is a measure of health and is therefore an important issue. To get a complete picture it´s important to also include in the discussion sickness presenteeism, working while ill, and voluntary absence, staying at home without illness. Working conditions have been proven to play a role for the three aspects which is why this study aims to further investigate the connections between them. The method used was secondary processing on interview data collected from two home care teams, one having a low and the other a high sickness absence. The results showed that there were big differences concerning working conditions, where the group with the high sickness absence perceived more stress, less control and less support from colleagues and superiors.
En beskrivande studie av Svenska Onlinebaserade tjänsteföretags internationaliseringsgrad.
IKEA is probably one of the most well known Swedish companies in the world. During thepast decades millions of people all across the globe have decorated their homes according tothe style of IKEA. But just exactly how big and influential are they? Many, if not to say all,municipalities in Sweden wants IKEA to establish and build their famous stores in one oftheir towns. But at what cost? When deciding on a municipality to establish in, IKEAnormally tends to have an advantage when it comes to controlling the conditions and terms ofthe establishment.To undertake this dissertation I use a theory based upon the inter-organizational theoriescalled resource dependency theory.
Utvärdering av produktionsledarens användning av Holmen Skogs datorbaserade stödsystem vid operativ planering av avverkning
The forestry companies? operational planning process is these days dependent on reliable, efficient and user-friendly computer-based support systems. This study is an evaluation of Holmen Skog's current computer-based systems.
The aim of this study is to:
? investigate the work pattern of the production managers when using the information system to plan the harvesting operation;
? investigate the efficiency and user friendliness of the information system with the different work patterns and to find the strengths, weaknesses and bottlenecks in the current system;
? find out if the type of object, the volume, the area of the harvesting object affects the time and work pattern;
? examine how this type of study is met by the employees and what factors that is critical to avoid feelings of intrusion.
The conclusions of the study were:
? there is a large variation between the work patterns of the production managers and the time spend to perform the operational planning;
? the mainframe computer system used by Holmen Skog is clear, has short response times, is robust and conveys relevant information;
? the computer systems are however divided in many subsystems.
Butikskoncept : - och det mervärde det skapar
Konsumenterna i studien visar på en mångfald av beteenden när det kommer till hur de påverkas av butikskonceptet. Upplevelserna i butikerna är många och varierar mellan konsumenterna. Olika typer av konsumtion skildras, bland annat genomförs nöjesshopping och målorienterad shopping av konsumenterna i studien. Syftet med uppsatsen är att skapa en förståelse och ge insikt i hur konsumenters beteende kan påverkas av butikskoncept. Butikskoncept är ett bredare perspektiv av butiksmiljön som dessutom innefattar sociala faktorer.