Banks and their products are traditionally characterized as high involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online discourse regarding their company. As social medias are characterized by being an active media, tailored to personal exchanges and opinions, the match with the high involvement approach that banks usually have to employ is not always ideal. We have examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility..

Metabolic diseases in dairy cows are considered to increase the risk for claw lesions, most of all laminitis, sole haemorrhages and sole ulcers, but also to increase the risk for environmental claw lesions. The aim of this study was to compare claw health in 27 Swedish dairy farms, 18 with high incidence of metabolic diseases and 9 with low incidence. Data on claw health status was retrieved from recordings at routine claw trimmings and analysed on herd level regarding the prevalence of: any lesion, interdigital dermatitis, heel-horn erosion, sole haemorrhages, sole ulcer, lameness, abnormal claw shape, and other diseases (abscess in the white line, limb disorders, double sole, laminitic groove, white line disease, interdigital phlegmon, interdigital hyperplasia, toe abscess and verucose dermatitis). Mean prevalence of any lesion for herds with low incidence of metabolic diseases was 48 % and in herds with high incidence 41 %, and there was no statistical difference between the two groups. Mean prevalence for interdigital dermatitis was 2,0 % and 6.4 % in the low and high incidence groups, respectively (p.

New high strength steels require improved cold rolling techniques. The aim of this degree project was to develop a new and money saving cold rolling technique to manufacture steel strip for saw blades. The work is based on earlier rolling experiments made with a high carbon steel grade at LuCoil Steel AB. The work also focused on the mill requirements to cold roll high strength steels. The results show that LuCoil?s existing cold rolling mill was actually designed for rolling low carbon steel.

The purpose of this work was to provide a better understanding of urea?s decomposition and byproduct formation in an SCR system on heavy trucks. In my experimental setup with TGA-DSC-FTIR (a combination of two thermal analysis methods and a method for gas phase detection), an FTIR method for urea in the gas phase was developed for the qualitative and quantitative determination of urea and its decomposition products. Chemicals such as urea, biuret, cyanuric acid and melamine of p.a. quality were used in this method development. Beforehand, there was no FTIR method available to detect these substances; hence, the aim of this work was to develop an FTIR method to understand the degradation chain of urea. The combination of TGA and DSC was used for analysis of different samples, where urea, biuret, cyanuric acid and melamine in varying amounts have been weighted in for various experiments in order to study the temperature at which a phase transition or reaction occurs, i.e.

The objective of this study was to bring further knowledge to the subject as to what influences students motivation and self-esteem. The study had focus on role that the teachers play in these aspects. The study was done by using both a qualitative and quantitative approach. The qualitative method was interviews based on six interviews with two teachers and four students from two different classes. The quantitative method was a questionnaire study that was done in both classes.

The purpose of this study is to investigate the content and work processes regarding the values written in the curriculum for Swedish high schools and compare it with theories regarding the individualized society and political moralism. After the clarification of the content in the values of Swedish high schools and the work processes that are supposed to give students fundamental understanding about them, I analyze and compere it to the theories that are presented in the study. The main questions of the study are the following: What kinds of values are found in the curriculum for Swedish high schools? In general, how do Swedish high schools work with the written values when focus have gone from education and learning to instrumental knowledge, results, abilities and flexibility?The result showed that the content and work processes regarding the values in Swedish high schools are purely instrumental and moralistic. Due to the fact, that the individualized society and the neoliberal ideology do not require reflection and real understanding regarding the values.

Hungary?s share of renewable energy in 2010 was 7.9 %, and their renewable energy goal for 2020 is 14.65 %. Geothermal energy is one option that could help to achieve the goal, since Hungary has favorable bedrock, the temperature gradient is above average and thepermeability is high. Today Hungary is importing just over half of its primary energy supply. Because of political conflicts between nations Hungary wants to expand its own production of energy.

My purpose with this work is to find out how it relates with pre-schoolteatchers view about a quality in comparasion to control document, Lpfö-98, and with factors pre-schoolteatchers consider effects quality in pre-school describe pre-schoolteatchers view on that high quality is in pre- school.The investigation has been done by quality interviews with five pre- schoolteatchers working in pre- school. The results show that they do not make a difference between what are high quality and the factors that affect the possibility of creating high quality. Most important is qualified and engaged educationalist in the pre- school who who shows a good attitude towards the children, and where development and learning is central. The most decisive to a pre- schools quality are the personell who work there. A conditon to achieve high quality in pre- school is a head who knows the pre- school activity and its curriculum, and who takes active part in the activity, invites to discussions and offers pertinent competence development.According to the leading document Lpfö-98 you will achieve high quality by offering children rear and care.

The objective of this M. Eng. Diploma work was to validate the new version, CASMO-5M, and compare the results with CASMO-4E, by using the same input in both programs. The tasks that were included in this work was to compare TIP-measures, k-effective curves (warm), k-effective curves (cold), the effect of void on k-effective, the isothermal temperature coefficient (ITC), the moderator temperature coefficient (MTC), damping ratio calculations, internal effect in a fuel bundle of a BA-rod, the speed of BA-out burn, impact of xenon, falling control rod, margins and isotopes.The TIP-measures showed that the differences were small for all reactors, at most, 6% nodal improvement by C5M (Casmo-5M) for Oskarshamn 3. The warm measurements of k-effective showed that C5M had a higher value for all cycles of Oskarshamn 1, 2 and 3 in comparison to C4E (Casmo-4E).

Deicing fluids based on Propylene glycol are used at Stockholm Arlanda airport to remove or prevent ice on aircrafts. The high oxygen demand of propylene glycol can cause oxygen depletion in rivers downstream from the airport if not collected. Mass balance calculations made by Swedavia indicate that the actual amount of gathered propylene glycol is underestimated. Suspicions that propylene glycol is degraded in the stormwatersystem designed to collect deicingfluids, called the B-glycolsystem, have to be investigated in order to establish with certainty that no propylene glycol in other ways leaves the B-glycol system.The purpose of this study was to determine if degradation of propylene glycol is present in the B-glycol system and also to estimate the extent of the degradation. Propylene glycols high biological oxygen demand can cause oxygen depletion in waters downstream from Stockholm Arlanda airport if not collected.

The actual project presents the development of a testing rig for a steam engine. A short overviewabout the development of steam engines is presented, until arriving to the development of thepresent engine, which will require to be tested in different ways.The testing rig studied on this project (based on a Lanchester engine) will be used to testdifferent materials and layouts for the group Piston-Cylinder.The engine is a high performance steam power engine, which is going to have a highpower/dimensions ratio, what will lead to require high performance components and materials.An introduction to the testing rig is presented, and the entire design project is done in order toreplace the disappeared documentation of the current testing rig, built on the 1970?s. Also somemodifications done in the original testing rig are presented, as well as some detected problemsand their possible solutions..

The idea to develop  a platform for a PID-controller came from the need to control the temperature in  an espresso machine in a more exact way than a thermostat could perform. In discussions with Syntronic AB the idea developed into PID-control for industrial use. Syntronic AB suggested that the platform should be based on a commercially available processor module to shorten the development time. The suggestion included the use of the microcomputer Raspberry Pi, which supports USB, HDMI, memory card and Ethernet.The work began with establishing a schedule for the 10 weeks of the projects duration, and after that a system specification listing all functions, implementation and limitations was made. When the foundation of the system specification was done, a preliminary system design took shape.Because of the Raspberry Pi´s lack of Analog-to-Digital converter, a circuit board containing Wheatstone bridges, differential amplifiers and a two channel Analog-to-Digital converter was fabricated.

This report describes the construction of a climate-cabinet for testing of HV-cards (High Voltage) produced at VG Scienta. The main part of the report describes all the different components of the cabinet. The most important parts are a PID regulator from Eurotherm model 2408, a solid state contactor (SSC), a thermocouple, a finned resistor from DBK and different fans. The report even includes the connection between components by cable wiring, isolation, grounding, fuses and shaping of metal goods.As the cabinet also communicates with a computer, the report includes the solution of the data communication using the software iTools from Eurotherm. The communication part includes information about a converter that converts EIA422 to USB.The cabinet was produced at a company, called VG Scienta, in Uppsala during the spring 2010.

In Sweden, grass is the single largest crop grown. Nearly 1 000 000 Ha grows on the fields, this is primarily used as feed for livestock. To get a good seed, you need to handle the crop carefully from planting to delivery. The part that I have been interested in, is how to dry the harvested seed with out destroying the growth in the small seed. This is very easily done if you aren?t careful during the drying period.

This paper investigates the compensation for risk in the context of the Swedish stock market with a special focus on downside risk. Using daily market data collected from the A-list of the Stockholm Stock Exchange between the years 1983 and 2005 the purpose is to answer the question whether Swedish investors are compensated for holding stocks with high downside risk, measured as downside beta. Using panel data analysis it is shown, in accordance with most previous evidence in international research, firstly that stocks with high beta values on average experience higher returns than stocks with low beta values, and secondly that stocks with high downside beta values experience higher returns than stocks with high beta values in general. On the other hand, cross-sectional regression methodology using a bivariate regression approach shows that downside beta does not explain excess returns very well. Instead, regression analysis suggest that high upside beta does a much better job in explaining excess return over this time period compared to downside beta.