This study focuses on the internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and complaints. We have chosen the subject, internal marketing because it caught our interest in an earlier course. On the basis of the literature of costumer complaint there have not been so much research about it and that is why we have chosen this perspective on internal marketing.This study is based on a qualitative approach.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

This report describes the development of a high-voltage connector at the request of Scandinova Systems AB in Uppsala. The development process is described from the making of a customer demand specification, to the making of drawings for the manufacturing of prototypes. Scandinova develops high-voltage modulators, hence the need for connectors that can handle very large power pulses. Their current connector has several weaknesses that may cause the connector to melt or catch fire. The development began with a number of studies that included the modulator structure and the current connector structure and functions.

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.

In the light of the problems the media industry are struggling with, local news reporting is only one of the challenges the news organizations are facing. When local editors is being moved to the cities the tie with the local community is being severed.The aim of this study has been to analyze how the inhabitants of Vilhelmina municipality talks about their experiences of local journalism. With methodological inspiration from the Critical discourse analysis (CDA) this study examined the discourses of local journalism, social media, journalism's role and municipal policy. The theorectical framework consisted theories of media and democracy, convergence culture and discourse theory.The survey was conducted with four focus groups interviews. The focus groups were divided in different cathegories based on the participants experiences, ages and employment.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

The aim of this thesis was to examine if it is possible to keep nitrogen in the form of nitrate(NO3-) in ponds from one season to another by keeping a high concentration of oxygen in thepond water. This hypothesis was tested by doing a lab experiment where two systems werecompared according to nitrate concentration. One system had high concentration of oxygen inthe water and one had low concentration of oxygen. Before the main experiment wasconducted I did a pilot study to test the system setup and included parameters. The result fromthis study and the main study did not show the same result.

This examination intends to find out what thoughts children in around 12 years of age thinks about their own television consumption. To examine this, the questions in issue is: ?What does the children watch on television?? ?Why do they watch the programs they do?? ?How do the children speak about their own consumption?? ?What does the children learn from TV?? ?Are the children concious of the impressions they take from TV?? ?Do they speak critical about TV?? ?Is there anything indicating on some kind of influence from the childrens television consumption?? .To answer these questions I have chose to hold qualitative interviews, to let the children?s own thoughts be the foundation of the examination. The theories in this examine are that the person who does the consumption from different forms of television takes the information personally out of her own reality. Meaning that the person watching is the judge of how she applies the information to herself.

In the present study, the institutional discourse in health care was examined, focusing onspeech therapists and occupational therapists in interaction with a common patient withaphasia. The purpose of the present study was to identify common communication strategiesused in the professional conversation between a speech therapist and a patient and between anoccupational therapist and the same patient. Specific research questions were: Whatcommunicative strategies are used in interaction between a speech therapist and a patient withaphasia and between the occupational therapist and the same patient? Are theredifferences/similarities between how speech therapists and occupational therapists interactwith patients with aphasia?Six people in total, two patients in interaction with a speech therapist and an occupationaltherapist respectively, were recorded during treatment sessions of each profession. Generaland specific aspects of the institutional interaction were then analysed according to principlesof conversation analysis.Similarities in the use of closed questions as a strategy to increase the effectiveness ininteraction could be seen between the two different professions studied.

The study aims to investigate student participation as a tool for democratic development in secondary school from a student perspective. Furthermore, students' perceptions of the school's work with student participation in formal and informal contexts are also investigated, with basis in the teaching structure. The results are based on interviews conducted with students who all attend the same class in their last year of high school. Subsequently, an analysis is made based mainly on three different theories: democracy, curricula and sociocultural theory. The result shows that students feel that they are able to practice student participation but the amount of influence they get differs between individuals depending on devotion and commitment.

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

Approximately 400 people in Sweden die each year by lung cancer caused by radon gas. Authorities have in recent years invested big resources and organized campaigns to encourage people to take action against high occurrence of radon in residences. With low frequency of applications for radon allowances as the main measure, a lot interprets on a very low commitment. The purpose of this thesis is to investigate the reasons for the low commitment among people. The study is based on a questionnaire survey sent to 444 house owners in Uppsala.

Title: The significance of small talk on leadershipDate of seminar: 13 October 2010Course: Bachelor paper in Business, in Organization, 15 ECTSInstitution: Swedish Business School at Orebro UniversityAuthors: Linda Andersson & Ebba HallbergAdvisor: Gabriella WennblomPurpose: The purpose of this paper is to identify and describe how leadership is affected by the small talk, with these three managers. This with the manager?s perspective as a starting point, within the three services we examined.Research methodology: This paper is based on a qualitative method. Targeted open interviews were carried out with three respondents. Literature in the organizational field has been searched through to give a base for the study.Theoretical framework: This paper uses the theory of communication, the theory of leadership and the theory of small talk.Conclusion: The conclusion we make is that the small talk makes it easier for the modern leadership, this is because the small talk, among other things, allows the manager to spread information and to avoid misinterpretation, and that the manager become more involved in the company.Keywords: Communication, small talk, leadership.

Today?s forest managers implement a large number of methods to increase the amount of dead wood in Swedish forests. They use everything from high cutting of trees to girdling trees and burning forests. However, implementation of these measures without proper knowledge of their consequences is a common problem. This study has been performed to increase knowledge about two of these measures, girdling and high cutting, and how these actions affect the number of wood-living insects living on dead trees.

A totally mixed ration (TMR) is a mixture of all the necessary feed components for the cow. She will eat the exact same feed in every bite which will make the rumen pH more stable and always supply her with a constant proportion between roughage and concentrate. This will make it possible for the cow to eat more dry matter (DM) a day because the fibre requirements are fulfilled. If a part of the concentrate is given separated from the mixture it is called partly mixed rations (PMR) and is almost always used when using an automatic milking system (AMS). When using TMR and PMR it is important to have a high hygiene, be accurate when mixing the feed and to look after cows in a good and strict way. The aim of this study was to document different farms with PMR in an AMS to see which routines they have and how they are managing their production.