AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

AbstractBackground: Becoming a parent to a child in need of Neonatal Intensive Care can be a traumatic experience. During a time when the parents may need support, guidance and a sense of control ? the family might need to relocate to a hospital away from home if the child needs highly specialized medical care at a Neonatal Intensive Care Unit. Aim: The aim of this study is to investigate the parents? experience of having to change neonatal care unit.

The purpose of the study was to evaluate the function of TalkingMats in a group of people with Huntington?s disease, with main focus on theeffectiveness of communication. Four individuals with Huntington?s diseaseand their group leader participated in the study. The group was videotapedduring four sets of conversations; two with and two without Talking Mats.

Information handling has been a key issue for different companies for a long time. Electronic Data Interchange (EDI) is used to transfer different business documents from one company to another. This is done in such way that the information itself is separated from how this information is stored and handled in the companies internal systems. As different companies have different systems there is a need for a standardised format for this exchange. There is a big difference between EDI-systems based on what kind of EDI-standard is used.

Background: Effective treatment of patients with type 2 diabetes needs a good communication between nurse and patient. This creats a good relation and leads to a more effective patient education. Aim: The aim with the literature study was to describe how nurses trough patient education can achieve self-care for patients with diabetes type 2. Methods: Literature studies with both qualitative and quantitative articles were examined. Findings: The articles that were chosen for the results were sorted in the two categories relation and communication.

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

Syftet med f?religgande studie var att unders?ka hur vuxna personer utan hj?rnskada skattade sin kommunikationsf?rm?ga med hj?lp av La Trobe Communication Questionnaire (LCQ) och j?mf?ra samst?mmigheten med deras n?rst?endes skattning. Studien unders?kte ocks? eventuellt samband mellan sj?lvskattning p? LCQ och utbildningsl?ngd, ?lder samt k?n. B?de tidigare insamlade och nya data analyserades i denna studie.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

Aim: The challenges that arise from the development of the digitalization are forcing organizations to adjust their activities and operations to meet the needs of the society and organization´s important stakeholders. To be able to keep up with the developments organizations are constantly changing. These changes must be communicated to their stakeholders in a way that makes sense to them and to ensure that mutual understanding is achieved for the change to be succesful throughout the organization. The main purpose of this paper is to study an organizations communication during a change process. The focus lies on organizational communication strategies and the sensemaking processes as organization communicates about the change to its important stakeholders.Contribution:This paper will contribute to the field of organizational communication by filling a gap on empirical studies of internal communication during an organizational change.Method: The main method for this paper is the qualitative interviews.

C-uppsatsen baseras på en fallstudie över ABB Communication Centers internkommunikation, den övergripande kommunikativa enheten på ABB Sverige AB. Syftet är att beskriva informationsdesignens roll i såväl den dagliga verksamheten som den övergripande inställningen till det internkommunikativa arbetet. Samt jämföra teorier inom organisations- och kommunikationsvetenskap samt informationsdesign och resultaten från den empiriska undersökningen..

Within the last year many companies have proactively started to communicate their flaws and weaknesses, believing that this will lead to they being perceived as more personal and human. Dominos Pizza is one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the company's both dispatcher and initiator. Our study aims to fill the gap between this growing trend and the limited research explaining the communication effects. The study was carried out as an experiment where a total of 420 respondents participated.

AbstractTrängregementet in Skövde Sweden, had send a request to the university of Jönköping by one specific purpose, the reason was if someone would like to do a bachelor thesis to investigate the regiments? internal communication. The aims for this study is by a qualitative method investigate the regiment?s internal communication. Focus is on quality and to be able to access the core, semi-structured interviews with the management, information office, officers and soldiers were accomplished.

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

The aim of this Masters thesis is to examine the library discourses concerning the phenomenon and concept of digital libraries in Swedish library press 1980-2002. What changes can be identified? The questions are: what is said about the conditions for the phenomenon; how is the concept of digital libraries used; who makes these statements; what are the relations between these discussions and the library context in which they are made? Five Swedish library journals, BBL/Biblioteksbladet, DIK-forum, Human IT, Svensk biblioteksforskning and Tidskrift för dokumentation, were examined. The method used was discourse analysis. The theoretical starting-point was Foucaults discourse theory.

The purpose of this master thesis is to examine some pre-school teacher's and parent's perceptions about communication within the pre-school context and how this can be described in terms of conceptual dichotomy.The empirical investigation consists of a qualitative study, where data have been collected by interviewing two focus groups and one single parent.The main theoretical tools which the study uses as its premiss is Derridas' theory of hospitality and Habermas' theory of deliberative dialogues. The study also considers the conception of the intermediate domain as an arena for communication between parents and pre-school teachers, and further more the conception of stereotyping in social and cultural contexts.In order to explore these processes I have used the qualitative method of interpretation; Hermeneutic, also with a narrative approach to the analysis.The results and the analysis of the data show that the interviewed parent and pre-school teachers have a poor sense of knowing how much influence to give to each other. The parents were not satisfied with the level of open communication and how the pre-school teachers share information of the activities..