In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

To produce milk of good standard the feed for the animals kept for milk production is an important part in the work of quality. This makes it important to feed them with good forage, especially when feeding with silage. The process of making silage is very complex and requires a careful handling to be successful. The fundamental idea is to create an anaerobic environment in the herbage to favour the desirable micro-organisms, in this case the lactic acid bacteria. This environment is created by careful handlings were the importance is to pack the crop well and cover it as soon as possible to exclude oxygen.

This essay is an ideographic study over the capacity of high school students to use the Internet with source criticism, and their attitudes towards this media. It?s a qualitative study whose main purpose is to seek out how the students reflect upon the problems facing them when searching facts and information over the internet.The focus group is six 18 year old high school students, who are studying in a normal sized town in the middle of Sweden, and are about to finish their studies in the program for social sciences. The study was made through interviews, one on one with the students,The results of the analysis have shown that even if students not necessarily use a pre meditated method when searching for information over the internet, they do have a basic understanding of the matter, especially concerning the nature of the source, who published it and why. Not all students made any thorough comparison with other, already established media, such as TV or books, but the analysis made it clear that they more or less deliberately saw the established media as more trustworthy in general.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

Noise is a growing health problem. People are not always aware of the injuries that noise can cause. The media culture of today has a big influence on teenagers. This is caused by portable music players, computers, concerts etc. The schools are having larg classes and that can cause a lot irrelevant speech during lessons.

Background: Evaluation of lameness in horses is traditionally performed by a veterinarian who subjectively evaluates the movements of the horse. Accordingly, lameness diagnosis varies with the veterinarian and circumstances for which the horse is examined. Research within the area has long tried to establish an objective and standardized method for lamenessevaluation in horses. Several methods have been shown to be reliable and are used regularly within research, for example measurement of forces between the hoof and ground, and measurement of movements with high speed cameras or accelerometers. However these methods require considerable preparation, standardization, and expensive equipment as well as produce large amounts of data that are incomprehensible for the clinician.

Hammarby Sjöstad is a new district in Stockholm with high environmental standard. Stockholm Water Company evaluates a local wastewater treatment plant with cutting edge technology. The first step is an experimental treatment plant (Sjöstadsverket) with four parallel lines of treatment, each with a capacity to treat wastewater from 150 persons. Within the membrane technology subproject the possibility of using reverse osmosis (usually called RO) to regain nutrients is examined.Reverse osmosis separates the incoming water in a clean permeate and a concentrate that, as the name indicates, is a more concentrated version of the incoming water. Using this method in wastewater treatment, a solution high in nutrients can be obtained without the use of chemical precipitation agent and with no production of sludge.

Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då måste anpassa sig efter det eventuellt förändrade konsumtionsbeteendet.Problemformulering: Vilka kommunikationsstrategier är viktiga för företagen att implementera för att de skall kunna tillgodose nya konsumtionsmönster och öka utsikterna för en långsiktig överlevnad?Syfte: Syftet är att genom en analys av Generation Y:s konsumtionsmönster utvärdera förutsättningar för företags kommunikationsstrategier.Metod: Undersökningen har både en kvantitativ och kvalitativ ansats. Metodtriangulering sker på generation Y.

The enquiry of this work is to look at introduction to preschool in the 1970s and today. The work examines what four books, two from each time period says about introduction, and the guardian's role in their child's introduction. The study is based on three research questions:What view of introduction in preschool in the 70s does the texts show?What is the view in the texts from "today" about introduction in preschool?What view do these texts have about the guardian's role in the introduction?To find out what the texts say about these questions, the method of this work is text analysis. The attachment theory designed by John Bowlby, works as a theoretical framework for this work.The result shows that the texts from both the 70s and from today advocate a cautious introduction, where guardians are involved.

This study draws upon the framework for analyzing the discourse of a science classroom introduced by Mortimer and Scott (2003). It has been used for many studies before on high school youths, but never on adults. Therefore, this study focuses on the interaction between teacher and students in an adult education on high school level in physics, and how students can change the classroom discourse. Observations took place in two different schools for adults, in four different teaching groups. The result was analyzed by pattern of interactions, communicative approach, teaching purpose, type of student questions and their effect on the classroom discourse.

In this thesis I have decided to take a closer look into my own ?backyard?. A river that runs through my hometown, Akureyri, has been a thorn in some people?s side. Glerá river has taken lives but it has also given the town possibilities to develop.

Phytoremediation is a technique using the ability of plants to absorb pollutants in their biomass from contaminated soils and remediate it. The plants are then harvested and the soil gets purified. This method is more environmental-friendly than the normally used methods for soil remediation. Glasriket in Småland is an area with large amount of pollutants including arsenic, cadmium and lead. This area must be cleaned from these metals because of the high threat to the environment ant the health of people who live here.

Detta är en fallstudie med Axcent of Scandinavia som studieobjekt. Studien behandlar varumärket och imagen hos företagets klockförsäljning. Syftet med den här studien är att studera och analysera Axcent of Scandinavias tänkta image i jämförelse med konsumenternas upplevda image dels i Sverige och dels internationellt.Författarna har använt tillfällighetsurval som underlag för enkätundersökningarna. En intervju med Chief Operating Officer på Axcent of Scandinavia, Liisa Männistö, har genomförts. Detta för att beskriva den tänkta imagen.Resultaten från enkätundersökningarna och ?2 -testen visade harmoni beträffande den tänkta imagen och den upplevda imagen i Sverige.

Beans are a global source of plant-based protein, and in some countries, they constitute a primary source of protein intake. With ongoing climate change, including rising temperatures, it is necessary to adapt beans to ensure a reliable food supply. An important mechanism that many plants have, to cope with high temperatures, is cooling through transpiration. During transpiration, stomata open and release water vapor. Water molecules use heat energy from the leaf to convert into gas, thereby cooling the leaf.

It becomes more important to consider different behaviour traits in the selection for dairy cows to be suitable in the production systems of today. The purpose of this investigation was to study the genetic background to behavioural traits and the heritabilities for temperament, rank order, aggressiveness, feeding behaviour and for learning behaviour. Moreover, the genetic correlations to other traits were studied. To be included in a breeding programme a trait needs to have enough genetic variation, a moderate to high heritability or to be correlated to another measurable trait. Behaviour is a quantitative trait affected by many genes and the environment.