Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure.Trade marking is becoming an important tool, not only Production oriented companies apply this on their products or services whereas it is today spread in many different sectors.Problems: On the basis of theoretical and empirical studies, we will try to see how a trademark is built up.This will guide us to our questions at issue:? How has the actual process for HTF been in order to strengthen and to build up their trademark, how have they achieved this in practice?? What are the underlying criteria?s to for this work and what role has the consultant company BMN in the actual process?Aim: The authors have for intention to create an understanding on why there is interesting for a trade union organisation like HTF to carry out a trademark development investment. A further understanding will be to highlighting a strong trademark's advantages and possible disadvantages.Results: As a trade union organisation where the relationship to the members and the potential members is becoming all more important is the interesting to highlight their trademark clear and in addition to that contribute to building and establishing strong relationships. on the basis of this study we can state that it is now one of the most important support activities that as a trade unions to highlight its core values through trademark. As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up.The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and diversification, which the trademark act as intermediary.

Great care and knowledge are required to assess the values of public parks. Many aspects have to be considered to make the assessments reliable and credible. Care and respect for the site and its users are necessary parts of such an assessment. Stockholm City Museum releases in 2011 a document which describes a new system for assessing the cultural historical value of parks and green areas in Stockholm, a city with a great development pressure. In order to evaluate the public realm basic knowledge about the sites? history is needed. Three different parks in Stockholm have been investigated.

The company LightLift Esystems AB manufactures patented motorized lift systems for the illumination of halls with high ceilings. The company wants a new design for singular heavy lights in order to be more competitive.This project consists of the development of the new design under the requirements and specifications imposed by the company. The new design must support lights up to 300kg and keep the overall dimensions as low as possible without modifying the driving unit.This document contains all the designing steps followed to reach the final solution as well as the material selection, manufacturing process and assembly of all the parts that form it.The solution obtained shows to be very competitive with other alternative products, since this new design triples their maximum load capacity while the dimensions are very similar.In this context, the optical appearance was also very important to the company and so it was another main objective of this project. From an aesthetical point of view, the final solution proves to be very compact and versatile since it can either be hidden behind a false ceiling or covered by a plastic case that gives the design a very nice look.Finally, the solution achieved fulfils all the requirements and specification previously imposed. It is reliable, compact, cheap to manufacture, easy to assembly and it has a good optical appearance. .

The aim of this master thesis is to examine high school students? understandings and experiences of gender equality and to critically study the formulations and the basis of the project from Save the Children Sweden which are the basis for this master thesis. By using critical discourse analysis and gender theories the formulations and basis of the project and the interviews has been analyzed. The analysis of the project showed neglect for intersectional perspectives and taken for granted hidden opinions about masculinities and femininities. The interviews have been conducted with four high school students, and the students felt that they attend schools which are equal between genders.

The focus of this two year master?s thesis in Library- and Information science is the study of two Swedish Public Library buildings with the examples Lomma and Halmstad. The main goal and purpose of the thesis is to try to uncover which views and values of the public library are expressed in the examined libraries; and to what extent these views manifests are shown in its architecture.The theoretical framework is based on Raymond Williams?s cultural concepts of effective, dominant culture and the two extremities of this culture, called residual and emergent cultures. A second aspect is Yi-Fu Tuans concepts of Space and Place.

Abstract; Finding needs of knowledge are important for universities but also for operation in the surrounding area. Teacher, student and other organization have to make efforts to create opportunities to develop knowledge. Without cooperate/ cooperation they can loose possibilities to develop valuable knowledge. How do the organization see upon meanings of the procedures of cooperation? How do they work with and for cooperation? What role should the universities play in the development of knowledge in todays community of change? The aim of this study is to create an understanding for the meaning of cooperation procedure by developing knowledge and how it might bring value.My interest in this is to find the means of procedure of cooperation and to create understanding.

The purpose of this Bachelor thesis is to examine how children describe their experiences of their own reading, with focus on different aspects of reading: Choice of reading, reading environment, response to reading and book talk. Our aim is also to examine which approaches to reading their stories illustrate. The research is founded on semi-structured interviews with six children aged 10, in connection with book talks. For analysis we used Åse Hedemark?s study Barn berättar : En studie av 10-årningars syn på läsning och bibliotek as well as Aidan Chambers? theories concerning reading and reading environment.

This paper aims to explore the phenomenon urban wind energy, its visual effect on built environment and the factors that affect the opinion towards new elements in the city. A place study of the city Gävle serves as a complement to the theoretical part of the paper. The theoretical discussion opens with an account for the technical and economical conditions of urban wind energy. It presents the technical basics, different types of turbines and a discussion occurring wind related techniques in built environment. Today, the knowledge of how the wind moves and acts in the rural landscape is quite good.

The biodiversity of the Swedish forest has degenerated since the beginning of the 19th century when fire suppression and large scale logging first occurred. Together with a changed land use, these actions today have had a negative influence on many forest dwelling species, due to gradual reduction of natural processes, successions and different structures from the forest ecosystem. The Swedish Forest Act, together with different environment certifications, have today encouraged private persons and forest companies, among them Holmen Skog, to work actively to improve nature conservation. The aim of this study was to, by field inventories of already existing nature values, literature studies, recommendations from scientific reports and ecological gap analysis as a basis, make a management plan, for a non-production area, to conserve or improve the prerequisites for biodiversity. ?Storskogsberget? is located in the coastal area of Västerbotten County, 35 km from the city of Umeå.

This essay is about Abrahams children and its teaching method  the IE- method. The purpose of this essay is to see what four teachers who use the method in their teaching think about it. To get an idea of how these teachers are working with the IE- method, I interviewed them. What are the pros and cons, is it a good way to teach religion? In addition, I look at how the IE- method follows the Lpo94 values and goals.

The purpose of this study is to investigate the attitude of teachers regarding including democratic behaviour when grading students in social science. The purpose is also to investigate whether the teachers consider there to be a conflict between the right of freedom of speech and the democratic values that the school is supposed to make sure the students have when they graduate. The study also investigates the problems political decisions encounters when going from theory to reality.The theory of Ulf Petäjä on why the freedom of speechs is important, Robert Dahls theory about the democratic process and Anders Sannerstedts theory about converting political decisions to reality is what this study is based on.The study was carried out at three different schools; Teleborg Centrum, Växjö, Dackeskolan, Tingsryd and Centralskolan, Virserum ranging from the spring of 2006 and the spring of 2007. The method used except from litterature studies was interviews with active teachers.This study shows that teachers don?t think it?s acceptable to grade students based on their political ideology.

AbstractCorporate cultures have since the 80's, when the phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong corporate cultures are that members in the organization have accepted the same norms, values and goals. Research also mention unique corporate cultures, where no organization is alike, depending their different stories, leaders, backgrounds or geographical locations.?? This study aims, through observations and interviews on an ethnographic basis, to describe the corporate culture in Stena Bulk.

How does the visitor experience the message and symbolism in an archaeological exhibition?Can they notice hidden elements in the exhibition and what decides if they see it or not?In my work I studied these things by making an investigation among exhibition visitors thathave much or none knowledge about archaeology and history. I wished to see how well theycan notice this and if knowledge is important for the understanding of the message and thesymbols. The case study takes place at the exhibition Metropolis at Kulturen in Lund, wherethe history behind and about the Medieval town of Lund is shown.My results show that the possibility for understanding the messages and symbolism exist, butthe chances to do so increase with knowledge.My goal was also try to give some guidelines for exhibition which will improve presentationof the exhibition. To express it shortly this include knowledge, self-awareness and to makevisitor´s studies.My paper also discuss related things: how exhibitions are made, the visitor, the society versusthe museum, the new growing trend towards the museum as a great experience, the changeswithin the museum world and how this affect the future of the archaeological museum..

In the low-income countries of the world, rapid urbanization and decaying infrastructure results in an increasingly unsustainable situation when it comes to solid waste management. Often, the solution tends to focus on introducing technical advanced interventions based on the conditions of the high-income world. However, this thesis aims to ?nd site-speci?c solutions on solid waste management at a local scale. By taking in consideration of local conditions a customized approach is possible where the solution is not dependent on expensive structural changes.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.