The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Background: A life with severe chronic heart failure is debilitating, and most patients die of the disease. The possibility of having a heart from a deceased donor is often the patient's only hope of continued life. Aim: To gain a deeper insight and understanding of the patients experiences after a heart transplant. Method: Literature study with results based on 13 scientific articles. Results: Gratitude was the great common experience for the recipients of new hearts.

In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success factors when going about selling groceries online.

Uppdragsgivaren heter Index Braille vilka utvecklar och säljer punktskrivare. Punktskrivare är synskadades produktmotsvariget till en traditionell skrivare. Uppdraget gick ut på att formge och konstruera en användarvänlig punktskrivare. Produkten hade redan vid projektets start döpts till Braille Box. Arbetet startade med en analysfas.

This paper is intended to provide a picture of which associations water can wake in the human mind from the perspectives of garden history as well as from that of environmental psychology. I hope to paint a fairly broad picture of our perception of water that can serve as a basis for discussion and as a starting point for different forms of design work in landscape architecture. The historical perspective emphasizes the importance of water as a condition for the emergence of gardens and in a wider perspective the importance of water in early cultures. Also, I describe a picture of how water has been used throughout the history of gardens from early Egypt to the baroque era. The garden history analyzed from an art historical perspective gives a picture of human associations to water, and the history behind these associations is presented. As a compliment to the art history approach, I have chosen to highlight our associations with water from the perspectives of environmental psychology and evolutionary science.

AbstractThis report is made in cooperation with the municipality of Vasteras and technical committeestaff. The report addresses several topics that affect fuel stations in Vasteras. The reportcontains two parts, first is a inventory that review all stations in the area to be addressed. Theinventory is made with consideration to various things that geographic situation, whatcompanies are represented and what level of service stations have. And the second part of thereport, is done with the analysis of how it looks in daily situations review.

Bakgrund Prevalensen hos barn med diabetes typ I och den samtidiga förekomsten av celiaki varierar i studier mellan 2,4-16,4 %. Celiaki och diabetes typ I kräver båda en noggrant kontrollerad kost. Det tycks finnas få studier som undersöker hur kombinationen av de två olika kosterna fungerar i praktiken. Syfte Att utforska hur föräldrar till barn med dubbeldiagnosen celiaki-diabetes upplever att kosten fungerar. Metod En kvalitativ metod användes i form av skrivna berättelser, insamlade via ett webbaserat formulär.

Stroke is one of the most common diseases in Sweden and the third most common cause of death (National guidelines concerning stroke, 2000). Dysphagia is a common problem for stroke patients with almost 50 percent of patients suffering from severe swallowing dysfunction (Axelsson, Asplund, Norberg & Eriksson, 1989). The purpose of this study was to investigate how stroke patients with dysphagia experience their swallowing disorders. The method used was a qualitative literature study. An analysis of content was carried out using ideas and inspiration from Graneheim and Lundman (2003).

The aim of this master thesis was to measure the terminological consistency when indexing fiction. The study included ten participants, five librarians and five patrons who indexed two novels in three steps. Besides calculating the terminological consistency a typified index based on the term frequency was created.Subject heading list Att indexera skönlitteratur was used as a controlled vocabulary and to calculate the consistency the asymmetrical formula was used.The result showed that the study produced relatively high consistency values compared to other studies. The subject heading list increased the consistency value for all of the participants, for the patrons the increase was substantial. The librarians produced higher consistency values compared to the patrons in almost every step and they had in percentage lower amount of terms used only once..

Denna uppsats vetenskapliga grund hämtas främst från ekofeminism med tanken om jämställdhetsarbetets samband med miljövård, samt närvarons politik med teorier kring representationens betydelse för den politik som förs. Ekofeministisk teori menar att det finns betydelsefulla samband mellan förtrycket av kvinnor, icke-vita människor, och fattiga på ena sidan och den icke-mänskliga naturen på andra sidan. Detta innebär att kvinnor på ett bättre sätt förstår det förtryck som finns mot icke-mänsklig natur än män. Teorin om närvarons politik menar att det styrande idéfokuserade politiska systemet går miste om viktiga perspektiv och kunskaper som en mer representativ politik kan ge. Närvarons politik utgår från att politiskt underrepresenterade sociala grupper kan bidra med perspektiv och kunskaper som annars förblir ohörda.

Background:Approximately 300 children get a malign cancer diagnosis every year in Sweden, 80 % of them survive. Parents of the children who have a cancer diagnosis experienced that they didn't have mental health, nurses care of parents are to keep a mental health so they can handle their parent role. Nurses should meet families through their life-world because caring should be done with dignity and integrity.Aim:The aim of this study was to describe how parents experience the daily life with a child who has a cancer diagnosis.Method:The method used in this study was a literature study based on autobiography, which means analysis of autobiographies. Four books were analyzed.Results:Four categories emerged from the analysis of the autobiographies, experience of powerless, desire of a regular, experience of anxiety and fear, to experience joy and have hope.Conclusion:This study shows how life changes when a child in the family gets a cancer diagnosis and how it affected the parents. The study points out the importants to create a great relationship between the nurses and the family so they can have a good care..

Inertia is often described as an unavoidable state that organisations reach when they grow to a certain size. Theorists present a number of different phenomenons, which together create the foundation for inertia. This study deals with the apparent resistance that appears among the large Nordic betting companies with regards to establishment on the electronic sports (eSports) market. The analysis is based on how the old phenomenon inertia takes place in young and seemingly flexible industries. This area has received limited coverage in current theory on inertia.

ReferatKlimatologisk studie av cyklonbanor över Europa med koppling till snöförhållanden i norra SverigeJakob InghammarUnder de senaste decennierna har temperaturen i atmosfären ökat. En sannolik effekt av detta är en förändring av förekomst och styrka för de utomtropiska cyklonerna. Deras uppträdande spelar en betydande roll för väder och klimat över de områden där de förekommer, därför är det relevant att undersöka om samvariationer för dem existerar med till exempel snöförhållanden och temperaturer. För att utforska detta har lågtryck över norra Atlanten och Europa identifierats ur återanalysdata (ERA-40) under månaderna oktober-mars för åren 1960-1999.Denna studie visar på en signifikant ökning av lågtrycksförekomst norr om 60°N och ett signifikant avtagande söder om 60°N. För lågtryckens styrka påvisas en signifikant positiv trend för båda dessa områden.

Denna undersökningen är ett försök att se hur mycket av ämnesundervisning, kursplan och kursmål som kan rymmas inom serietecknande som (undervisnings) metod. Genom att knyta an till elevers egen kulturkonsumtion hoppas jag kunna knyta an ny kunskap till det eleven redan är bekant med. Serier blir då här som en brygga mellan det de redan vet och det de ska lära. Arbetet genomförs genom undervisningsförsök som vetenskaplig metod och genom diskursanalys av seriemediet. Jag tycker mig se genom detta arbete att man ur det seriemassiga, serierna i sig och serierelaterat innehåll i allmänhet, kan skapa en pedagogisk metod för bildämnet.Detta är ett s.k.

This study is based on a statistical analysis of fundamental key ratios on the Stockholm Stock Exchange during the period 2004-2012. In total 35 financial ratios of 90 companies were tested, ultimately five ratios remained within the 5% significance level. These ratios were ROA, P/B, Total Yield, EV/EBIT and Operating Margin. A custom made investment model was created based on the purpose to achieve a risk-adjusted excess return. The results in general did not show any significant difference in return between the model's portfolio and index.