The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

This study is about Swedish football supporters located on the cheering section of the arena. These supporters are often being described as hooligans and as a threat to Swedish football. The aim of this study were therefor to provide further knowledge about the supporters on the cheering section and their culture. Questions about supporter behaviour and supporters own opinion on their effect at Swedish football and supporter culture were examined. The data was collected thru a web-based survey of Swedish football supporters.

The development of the web has become an attractive area, with continuously and rapid development in the area it has led to a big change in the way of learning. Learning is a concept with many definitions, but a definition that is many at hand is that learning means that individuals seeking new knowledge and experiences that shape their goals, behavior and environment.With the development of the web a new way of learning emerged, E-learning. E-learning integrates information technology with the traditional learning to offers a flexible way of learning for students where they won't be dependent on time, place or others issues that would prevent their learning. E-learning takes shape of an application, LMS (Learning Management System). Today LMS are widely used in many universities, but with new technique comes new problems. The constant developments of the LMS have made the decision to use LMS difficult.

AIMS AB is a Swedish company that develops and sells inertial sensor systems. A new product is under research which basically is an aided inertial navigation system where unwanted drift is eliminated. This can be done by integrating a GPS reciever into the system and fuse measurement data from GPS and IMU. Such a product is useful in racing, where engineers always are searching for the optimal performance and the shortest lap times. Today the only feedback the engineers and mechanics get from their work is the driver?s comments and lap times.

The argument whether women should drink alcohol during pregnancy, has been debated for centuries. Women's drinking behaviour throughout the ages is not a static phenomenon but has changed in compliance with the customs of the time. The purpose of this study was not to evaluate if alcohol damages the unborn child, but rather to explore how women, who have just given birth and hence have become mothers, looked at alcohol in relation to pregnancy and motherhood. To accomplish this we have used a qualitative method with a semi-structured interview guide. What has turned out to be central to our conclusions is the fact that though, in today's society, there is access to newly produced science reports concerning alcohol in connection to injuries to the foetus, it is our belief that the demands and expectations directed on the mother are dominant in this matter..

Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but then different alternatives such as rice and pasta have become popular. In 2005 the Swedish potato-consumption have more than hafted compared with the sixties, we have gone from circa 90 to 40 kilograms per person and year. This paper aims to provide those who are involved within the potatoe business with an overview of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in favour of the pre-packed alternatives. Based on the outcome of the interviews a number of conclusions could be drawn. The consumers were of the perception that the pre-packed alternatives were too big for their households.

The data acquisition system COMET developed by Saab AB contains a unit for signal conditioning and A/D conversion, called KSM. The varieties in signal conditioning constitutes of a number of specific PBAs and maintenance as well as reconfiguration of these are complicated not to mention costly. This thesis has aimed to investigating whether the signal conditioning circuits can be replaced by a general purpose, programmable solution. If so, how can this be done? The development has been carried out by evaluating ideas through the use of a laboratory environment and has resulted in an analog design for laboratory purpose.

Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor.

We have studied the process of recruiting young people to the white power movement. With the help of theoretical concepts as Outsiders and Stigma, we have elaborated the purpose of the study. The focus of the study lays in finding out which elements contributes to adolescence seeking membership in white power, and furthermore what white power organizations offers young people, to attract them to recruitment. We also want to find out if it possibly lays a desire for communion, behind adolescences decision to join these movements, and also how the communion manitains within the group? To expand our knowledge in the field of White Power, we have taken note of a body of literature that deals with the current topic, and previous research that treats questions about subculture, community and recruitment.

Information overload occurs when the amount of information exceeds the individual s capacity to efficiently process and use the information available. In this situation information instead of being an asset becomes a load. This interview study deals with college students experiences of information overload when working on their thesis. Focus lies on use of Internet based information resources. The main result was that the students experienced information overload in specific situations and steps of the process.

This report is the written documentation of a project work carried out at the Division of Engineering Materials at Luleå University of Technology in cooperation with Seco Tools AB. The project deals with the analysis of residual stresses in Ti-Al-N thin film grown on WC/Co cutting inserts. The composition of Al varied from 0% up to 75%. Increasing the Al content in the Ti(1-x)Alx N compound improves the compressive residual stresses even after annealing of the material. The experiments have been performed in a high temperature x-ray diffractometer (HTXRD) where the interplanar atomic spacing was determined in-situ and subsequent converted into stresses.

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Studien syftar undersöka om den intervention som Vin- och Sprithistoriska Museet i Stockholm anordnar; rollspelet ?Leka med döden?, har haft effekt på attityder till alkohol i trafik hos ungdomar. Som teoretisk bakgrund har Ajzens (1991) ?Theory of Planned Behaviour? används. Enligt teorin påverkar tre faktorer; attityd, subjektiv norm och beteendekontroll, individens intention till att utföra ett beteende.

The purpose of this study has been to examine how the image of the gambler is described by studying a report published by Folkhälsoinstituet [FHI] and a number of chosen articles from the Swedish Evening Press. Discourse theory has been used both as theory, together with social constructionism, and as a research method. The main conclusions of the study are that three different discourses can be identified: the normal gambler, the professional gambler and the problem gambler. The image of the problem gambler is described as a deviant and problematic minority characterized by loss of control, irrational thoughts and dissociative behaviour. The construction of the problem gambler fills three possible purposes for the state: As a solvable problem to handle criticism against negative consequences of gambling, as an argument to avoid competition on the market and as an individual characterized by loss of control in order to legitimize and make the construction of the normal gambler possible..

The aim of this Masters thesis is to analyse school librarians and teachers perspective of childrens reading and reading progress, the impact of informational texts on childrens reading and how school librarians and teachers work/teach to improve their students understanding of informational texts. We also intend to study what consequences school librarians and teachers believe that childrens reduced understanding of informational texts can have in the long run and how this could be improved. The theories applied encompass different literature-pedagogical strategies, theories about reading purpose and direction of the reading process together with a theory that shows the school librarys function in the education. The empirical material has been collected through interviews with one school librarian and one teacher at three different schools. The material has then been analysed and interpreted from theories and earlier research.