The competition for customers in today?s society is growing rapidly. Companies invest a great amount of time and recourses to establish and preserve a strong brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and is about to change a customer's perception of a brand name, by changing its associations. The goal is to create a new, stronger position for the existing brand.

Home care services have had, and will have a major imortance in the future. More people will be using home care services as a consequence of political strategies but also as an effect of caretakers own wishes. The purpose of this study was to illuminate the factors that are significant for a successful encounter between a caretaker and a caregiver. The study is made as a qualitative analysis of litterature. The data collection was based on Polit and Hungler's model of information retrieval and the data analysis on Graneheim and Lundman's model of analysis.

The purpose of this study is to facilitate sustainable building by the use of BIM. The goal is to determine which aspects of sustainable building, which can be analyzed mainly with BIM tools, but also other aids.The study is based on literature studies and interviews. The literature review examines aspects important for sustainable building by studying environmental certification systems applicable in Sweden, as well as the BIM tools available on the market to analyze these aspects. The literature also includes the concepts of BIM and sustainability in order to provide a clearer view of its meaning. The interviews have brought the study's overall understanding of the industry and guidance on the subject.The results are presented in a table, where the aspects relevant to sustainable building are listed.

Today wireless transmission of data is becoming more and more popular and the need for faster transmission rates is increasing. Since the bandwidth is limited it is important to try to use it to the fullest. CDMA is a technology that allows multiple accesses on the same frequency and time thus making it very bandwidth efficient. The CDMA technology was first introduced in the second generation?s cellular systems but has since then been improved and is reused in today?s 3G systems as Wideband CDMA.

Home care services have had, and will have a major imortance in the future. More people will be using home care services as a consequence of political strategies but also as an effect of caretakers own wishes. The purpose of this study was to illuminate the factors that are significant for a successful encounter between a caretaker and a caregiver. The study is made as a qualitative analysis of litterature. The data collection was based on Polit and Hungler's model of information retrieval and the data analysis on Graneheim and Lundman's model of analysis.

Within the literature and film sciences there are clear models of storytelling and methods of creating a good story. In the game industry it's more difficult because the games are often non-linear, and games are a less established medium than the other two. With this study our purpose was to examine game developers and methods they used when creating a videogame, with focus on storytelling. Four interviews were made with representatives from four different videogame companies in Sweden. The information from the interviews was put in relation to theories regarding the structure of videogames and an established model for creating videogames.

Under den sista tidens turbulenta börsklimat har förtroende för börsanalytiker ifrågasatts.Röster har höjts och påståenden att anställda inom finanssektorn missköter sitt arbete har duggat tätt i medier. Detta faktum har väckt ett intresse från vår sida att undersöka hur detta arbete verkligen går till; är arbetssättet detsamma som vi lärt oss på universitetet eller har man andra arbetsmetoder än de som man inte kan läsa om i litteraturen?Syftet med denna uppsats är att, utifrån en kvalitativ undersökning, relevanspröva de aktievärderingsmodeller vi har kommit i kontakt med på universitetet. De modeller vi valt att undersöka är:- Capital asset pricing model/CAPM- Kassaflödesbaserad värdering- P/E-talsvärdering- Utdelningsbaserad värdering- Substansvärdering- Teknisk analysFör att genomföra detta har vi undersökt hur man arbetar med frågor kring aktievärdering på Handelsbanken och då främst på deras investmentbank Handelsbanken Capital Markets. Vi har även valt att inkludera en annan svensk storbank för att möjligen kunna generalisera de slutsatser vi kommer fram till.

The purpose of this Master?s thesis is to examine if there is any gender role stereotyping conveyed in recent children?s picture books. The picture books examined are the ten most popular which are selected by a combination of Bokjuryn in Sweden, 2005, and children voting. Furthermore there is a winner each year. The investigation concerns how protagonists, girls and boys, are portrayed and, moreover, if there are any breaches of traditional gender patterns.

The aim of this study was to map and date glacial flutings with ice flows deviating from the predominating northwesterly ice flow direction in the southern part of Norrbotten County in northern Sweden, and also to investigate if parts of the glacial landscape are older than previously thought. The traditional view is that most landforms in the area were formed during the late Weichselian (W3). Analysis of the new high resolution elevation model (2 m grid) derived from laser scanning was performed after treating the data with a hillshade tool in ArcMap to reveal terrain features such as flutings. The analysis resulted in a map showing four main groups of deviating ice flows (N-S, NO-SV, SO-NV and S-N) and several westerly ice flows. The majority of flutings with deviating ice flows were found in low terrain.

In January 2004 two members of the Pentecostal community Knutby Filadelfia in Uppsalamunicipality, Sweden, were shot by their fellow member Sara Svensson. With a qualitative hermeneutic case study as the principal method this essay takes on the task of not only investigating if and how Stockholm Syndrome can be used as a model for interpreting and understanding the violent incident in Knutby Filadelfia, but also to see if the unique characteristic of the Knutby incident can tell us something about Stockholm Syndrome as a model for understanding violence in religious movements. The material shows Stockholm Syndrome as having been present in Knutby because of among other things, a mileu, leadership and theology that supported the normalization of abuse and the enabling and maintaining of self punishment in the community. While Stockholm Syndrome still is a controversial theory this study shows that it can be used as a powerful tool in the understanding of violence in religious contexts..

Service delivery acts like a process. This can enable the possibility of attracting attention towards the company who?s making use of this, furthermore generate several opportunities. However, it?s far from easy to deliver new services.

Syftet var att undersöka fyra hälsovägledares uppfattningar och strategier för att motivera individer till viktminskning. Avsikten var även att utreda vad de bygger sina uppfattningar och strategier på, samt att jämföra deras strategier med befintliga teorier om beteendeförändring såsom Motiverande samtal, Stages of change, Social learning theory och Health belief model. Teorierna valdes då de belyser hur en beteendeförändring kan gå till samt att de varit fram­gångsrika i tidigare forskning. Studien är kvalitativ och genomfördes med ostrukturerade intervjuer där respondenterna valdes genom ett bekvämlighetsurval. De fyra hälsovägledarna arbetade med att motivera individer till viktnedgång, alla hade utbildning inom hälso­främjande arbete som varierade mellan en vecka till flera år.

The government regulations for energy use in buildings will be tightened in the future. At the same time the interest in environmental classifications and certifications of buildings is increasing. This has meant a new situation for solar energy. The designs of solar heating systems are often based on experience and/or rules of thumb, rather than calculations and simulations. This thesis examines whether simulation tools, in this case Polysun, are useful in this work.

Today, the TV vignette is considered an embellishment to a TV program, despite its broad audiences and unique appearance. We wanted to find out if the television vignette has some common features and conventions but also find out how it relates to genre.We used a case study where we analyzed ten vignettes that we chose from certain criteria. We used a model based on image analysis that we modified to fit our needs. The main parts of each model consisted semiotics, imagery, dramaturgy and sound.We also made a couple of interviews with people who are active or used to work with vignettes. As a result we discovered that the television vignettes consist of certain conventions and that the vignette will not be considered as an independent genre, until the public has accepted it.

Deicing fluids based on Propylene glycol are used at Stockholm Arlanda airport to remove or prevent ice on aircrafts. The high oxygen demand of propylene glycol can cause oxygen depletion in rivers downstream from the airport if not collected. Mass balance calculations made by Swedavia indicate that the actual amount of gathered propylene glycol is underestimated. Suspicions that propylene glycol is degraded in the stormwatersystem designed to collect deicingfluids, called the B-glycolsystem, have to be investigated in order to establish with certainty that no propylene glycol in other ways leaves the B-glycol system.The purpose of this study was to determine if degradation of propylene glycol is present in the B-glycol system and also to estimate the extent of the degradation. Propylene glycols high biological oxygen demand can cause oxygen depletion in waters downstream from Stockholm Arlanda airport if not collected.