Purpose: The purpose of this thesis is to analyze and evaluate essentialprerequisites for companies and corporations aiming at marketingglobal brands in a restricted market.Method:The investigation strategy used for this essay was to perform a casestudy on the Islamic Republic of Iran. Both primary data ? such as asurvey, interviews and participating observation ? and secondarydata ? found in books, scientific articles and the internet ? have beenused to achieve the results. The gathering of empirical data wasperformed inside the Islamic Republic of Iran during two weeks inNovember 2007 in three different cities: Tehran, Ispahân and Bâbol.This was carried out by considering several theories: globalbranding strategies, brand equity, involvement theory andcommunication models.Results: The outcome of this essay show several factors that should be takenin consideration in relation to marketing global brands in Iran. Manycompanies have chosen adaptation as their promotion? and productstrategy because of countless rules and restrictions hindering globalmarketing.

Parkinson's disease is a progressive degenerative neurological disorder. In Sweden there are 15 000-20 000 individuals affected by the disease.The aim of this study was to investigate the prevalence of oral diseases in individuals with Parkinson's disease. The material for the literature review was gathered in the medical database PubMed. Keywords used for the data research were ?Parkinson?s disease?, ?oral diseases?, ?dry mouth?, ?gingivitis?, ?caries? and ?periodontitis?.

Introduction: The health for individuals with intellectual disabilities is asubject that is prioritized by the Swedish Institute for Public Health. Socialsupport has been proven to be important for health and quality of life. Despitethis fact there is no research available regarding the influence social support hason health and quality of life for people with intellectual disabilities in Sweden.Aim: To describe social support and the consequence of social support forhealth and quality of life for individuals with intellectual disabilities. Method:A litterature review of research in a defined area with a descriptive design.Systematic searches for articles were done in several databases and ultimately16 articles were chosen. Themes and categories were created with respect to theaim of this study during the analysis of the articles.

Distriktssköterskan har en viktig funktion i motivationsarbete i samband med patientens livsstilsförändringar. Ohälsa medför risk att utveckla långvariga sjukdomar och olika komplikationer. Levnadsförhållanden och levnadsvanor har stor betydelse för människans hälsa. Syftet med denna studie var att beskriva distriktssköterskors erfarenheter av att motivera patienter till hälsofrämjande livsstilsförändringar. Studien är baserad på en kvalitativ metod med en induktiv ansats.

Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.

This thesis analyses the cost accounting system KPP and its use within the Swedish health care. KPP is designed to calculate and assign health care costs to individual patients. This would facilitate evaluations and comparisons of the costs for certain diagnosis, patient groups or clinics with a different mix of diagnosis. The study investigates the following questions: 1. Does the KPP-model theoretically work as a cost accounting tool for health care purposes? 2.

The purpose of this study has been to examine and analyze school counselors? experience of collaboration with other professions in the student health team and the preconditions for their work. The study is based on qualitative semi-structured interviews with six elementary-, and two high school student counselors in a medium-sized town in Sweden. The theoretical approach being used is: role theory, theory of professions and theory about collaboration. The study´s result shows that the school counselors? experience an unclarity in their job assignments and their role is often described as diffuse and vauge.

Syfte och frågeställningarSyftet är att undersöka hur naturen påverkar människan, samt på vilket sätt företag kan använda sig av friluftsliv i ett led till ökade ekonomiska och hälsorelaterade vinster. Detta med föresatsen att friluftsliv är en kombination av naturvistelse och fysisk aktivitet.? Vilken inverkan har naturen på människan?? Hur kan en arbetsgivare tjäna på att erbjuda sina anställa friluftslivsaktiviteter?? Hur kan friluftsliv utveckla gruppdynamik?MetodForskning och litteratur har granskats för att svara på studiens syfte. En hypotetiskt deduktiv metod för sökning av fakta och forskning kring naturens positiva inverkan på hälsan, kopplingen natur och hälsa samt grupper och grupputveckling har använts. Resultatet av en enkätundersökning kring företags intresse av friluftsliv som friskvård, utgör även det en del i bakgrunden i denna kvalitativa litteraturstudie.Sammanfattande diskussionSverige förlorar varje år stora summor pengar på sjukfrånvaro till följd av fysisk inaktivitet.

For a long period of time there has been an extensive documentation of how things are presumed not to be at our workplace. However there is little knowledge on how it is supposed to be, what makes us feel good and what makes us retain our well-being. The aim of this study was to survey the attitudes towards factors of well-being at the workplace among personnel at four institutions at Kristianstad University. The work method used in this study is quantitative and a questionnaire survey was carried out to produce an overall picture. The majority considered praise from manager and the opportunity of development discussions of great importance.

Bakgrunden beskrivs utifrån ett globalt och svenskt perspektiv hur levnadsvanor påverkar människors hälsa negativt. Den vanligaste ohälsosamma levnadsvanan är övervikt och den ökar globalt samtidigt kan övervikt leda till sjukdomar. Vidare beskrivs motiverande samtal (MI) och vårdande samtal som kan vara en del i behandlingen vid livsstilsförändringar. Problemformuleringen beskriver sjuksköterskans roll i arbetet med patienters livsstilförändringar. Syftet är att belysa patienters upplevelser av motiverande samtal vid livsstilsförändringar.

Introduction: Sex and education level has demonstrated effects on health status.Osteoarthritis is a widespread disease that causes reduced health-related quality of life and isthe most common reason for total hip replacement. Osteoarthritis was ranked as the 11thhighest contributor to global disability as reported in the Global Burden of Disease 2010.Aim: The aim of this study was to explore how sex and education level together affectedhealth-related quality of life after total hip replacement. The aim was also to examine whatdimensions of EQ-5D that changed.Methods: The study is a prospective observational study with a quantitative approach. Dataconsisted of education level, obtained from Statistics Sweden (SCB) and health-relatedquality of life before and one year after total hip replacement from the Swedish HipArthroplasty Register (SHAR). Health-related quality of life was measured with astandardised instrument, the EQ-5D, and the study population consisted of 39,141 patients.Results: Womens? EQ-5D-value, before and one year after surgery, were lower in alleducational categories compared with men.

Around 30,000 people in Sweden suffer stroke every year, out of which about 12,000 end up with language difficulties, aphasia. Behind every person with aphasia there are significant others whose lives are also affected. Studies of how aphasia affects the health of these people are few. The overall aim of the present study was to examine how significant others of people with aphasia perceive their life situation, and how their quality of life is affected by the illness of their partner. Spouses of people with aphasia were contacted through aphasia groups and the Swedish Aphasia Association.

Vårt arbete beskriver hur EN skola arbetar på ett hälsofrämjande arbetssätt. Möjligheterna och eventuella svårigheter med ett hälsofrämjande arbete i skolan kommer att presenteras. Med hjälp av enkäter och intervjuer undersöker vi hur skolledaren, pedagogerna och skolhälsovården ser på sin roll i deras hälsofrämjande arbete. Vår fråga är: Vad betyder begreppet hälsa för skolan och hur omsätts det i praktiken? Världshälsoorganisationen (WHO) inställning till hälsa är inte bara att förhindra sjukdomar och dålig hälsa, utan att förebygga både fysiskt och psykiska hälsa.

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.

In the essay, the view of mistakes and disciplinary sanctions within the military aviation and health and medical service, are compared. The comparison shows that military aviation and health and medical service could have several points in common on how mistakes may occur, but that the present view of mistakes is different betwen the sectors. The view of mistakes and disciplinary sanctions is explicit within military aviation, and is based on a clear ideology on how mistakes occur, which is characterised of a systematic approach. Within health and medical service, an explicit and unequivocal ideology on how mistakes occur is missing, but, however, there are implicit ideas about infallibility and perfection. The comparison indicates that the view of mistakes is also, possibly directed by a bureaucratic model (instead of an ideology on mistakes), which aims to legitimacy, but that this may happen on the expense of not taking surrounding circumstances into consideration.