Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Aim: The aim of this study is to examine roma women´s experiences of health professionals? attitudes towards them in Swedish health care. Method: Exploratory qualitative study with individual interviews was used. Semi-structured interviews were conducted with eight women of Roma origin. Data were analyzed using a qualitative content analysis.

Aim Our aim is to highlight perceptions of fibromyalgia among health care personell.MethodsA systematic literature review conducted with a deductive approach.FindingsHealth care personell felt insecure because of a lack of understanding which lead to avoiding contact with these patients. Many felt that the fibromyalgia patient was categorised and that they would have been better served with another name of their disease. There was a great distrust against the diagnosis and its aetiology. The patient was perceived as troublesome, illness-fixated and draining the personell of energy. The paradox that the patient is looking so healthy but bearing so much pain was confusing for the health care personell.Conclusions Communication and an empathic encounter was identified as important elements for patient care.

The proponents for conscience wants to get a clause that will allow the health professionals to due. scruples waive certain duties. Swedens decision makers has despite pressure from the Christian De-mocrats and the Sweden Democrats decided not to implement freedom of conscience in health care. The purpose of this paper is to investigate whether Sweden has the obligation to provide for freedom of conscience in health care. Furthermore, it must be examined, whose rights according to the law will go first, health professionals right to freedom of conscience or the patient right to equal treat-ment.

Background: Contracting asexually transmitted disease is strongly associated with stigmaand shame. Stigma associated with these diseases has a significant impact on self-image andpropensityto seek care. Despitehigh incidencethere is a generallack of awareness about therisks and theeffectsthatthese diseases have on both mental and physical health. Health carepersonnel are experiencing difficulties to meet and care for these patients. Aim: The aim ofthis studyisto describe patients'experiences of health care after they were diagnosed with asexually transmitted disease.

ABSTRACTParental support is needed because it promotes a positive development in children, because parents ask for it and because it has positive effects on the public economy. Those responsible in Sweden for Child health care have shown an increased interest in supporting parenthood.Aim: The overall purpose of this study was to investigate what kind of support parents today desire from child health care. An additional purpose was to investigate if they feel their needs and wishes are met.Method: The study has a descriptive and qualitative design. The selection was eight parents of children under eighteen months of age: four mothers and four fathers. None of the participants were couples.

 Title: School nurse work with mental health problems among studentsBackground: A good mental health and psychosocial wellbeing is considered to be an important aspect of how students can cope with everyday challenges. In order to experience psychosocial wellbeing well working interpersonal relations and a belief in the future is important. School is an important aspect of the student?s early years in life and therefore it is vital that school health services become important part of the childhood. The school nurse is an important part of student health and he or she is responsible for vaccinations and health check-ups.

Nilsson, P. (2005). Which manager qualities can be related to a health promotive leadership? A questionnaire study among managers at hospitals. (41 p.)AbstractPeople?s working life and individual health can be seen as strongly related to each other because people spend the most of their adult lives at their places of work.

Background: The oral health is a problem for many people with psychical disabilities. The reason for that is among other things that the psychical disabilities could do it hard to handle fundamental routines in the everyday life. Aim: The aim of the literature review was to describe how the nursing staff experienced their situation about their work with oral health in persons with psychical disabilities. Method: The study has been done as an overview and the data has been analysed with content analysis. Result: Two head categories were identified; barrier that influence the ability to perform the work with oral health and barrier that influence the performance of the work with oral health.

This study focuses on trying to understand the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by the using of these platforms.

ABSTRACTBackground:To work irregular hours, so called shift work, involves a greater risk to develop bad health compared to work daytime. The society today requires availability 24-hours per day which makes shiftwork necessary. We have to find a way to make shift working people remain at a good health.Purpose:The purpose of this study was to examine the self estimated health of shift workers. This study concerns significant differences between self estimated health and: main reason for shiftwork, possibility to decide what to do at work and possibility to decide how to perform work tasks.Method:A cross sectional study was performed in four companies in industrial manufacturing, printing business and service business in the community of Örebro. 113 questionnaires were delivered and 71 persons filled the questionnaires and returned them, the reply fervency were 65 %.Results:In this population almost 80 % of the participants declared their health good, very good or excellent and no one declared their health as poor.

The ever-changing modern health care environment places high demands on leadership skills. The purpose of this study was to describe the causes that effect leadership within the health care services carried out in a municipality. Data was collected by interviewing four health care managers, three registered nurses, eight enrolled nurses and one auxiliary nurse. A qualitative approach based on a content analysis method was conducted in the analysis of the interviews. Latent content deals with relationship aspects and interpretation of deeper underlying meaning of text.

Background: In studies about Romani people?s health, it becomes clear that the Romani inseveral countries have a poor health and avoid seeking health care.Objective: The purpose of this study was to explore Romani men's experiences of treatmentin the Swedish health care.Method: A qualitative interview study was conducted with respondents about theirexperiences in individual interviews. Seven male Romanis were elected with a purposefulsample. A content analysis by systematic text condensation on the data obtained was made asdescribed by Granheim & Lundman (2004).Results: The summed up impressions of the responses was perceived to be good, however,many men believe that the information is inadequate. Staff at the emergency department inUppsala should listen more to patients.

We have from three studies examined how adolescents and young adults, actors and the researchfield describes the preventive and health promotion work with sexual health. The questions weasked ourselves was based on what efforts adolescents and young adults demand, whether there aredifferences between age, gender, place of residence, ethnicity, employment, and sexual orientation.Furthermore, we investigate if these requirements are consistent with the offered interventions fromparticipants, as well as which perspectives the work with STI / HIV and SRHR issues should bebased on. The investigation concerns the work of Västra Götaland and is answered by interviewswith participants regarding the activities offered by actors, a quantitative analysis and text analysisof the answers of adolescents and young adults, and an international research overview of theresearch field. Our results show a high demand for basic preventive work from the adolescents andyoung adults. Furthermore, there is an increased demand of action from men, LGBTQ group anddepending on the place of residence.

The purpose of this essay is to understand meeting between hidden refugees and health professionals through interviews with refugee in hiding and health professionals. The implantation of the essay has been made by social science research methods which I have used as a qualitative survey. The material that I have used in this paper is to interview with hidden refugee and health care workers. I have used the different sources such as literature, internet and different laws which relates to the topic of this easy. I am using the power of theories to analyze the work.