The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.

In today?s constantly changing market place most organizations need to reorganize. Reorganization carries risks that could jeopardize the organization's well-being and profitability. To minimize these risks, companies need a tool to help them analyze how the reorganization will affect the business before they make major changes. Such tool has now been developed by researchers at KTH.

The Division of Language and Communication at Chalmers uses a web-based language tool, named EngOnline, to teach English grammar. The language tool suffers from some shortcomings. These include stability problems and an outdated interface but, above all, there is no documentation. Because of the lack of documentation and EngOnline?s need of maintenance, the Division of Language and Communication has decided to replace the language tool with a new and well documented one.The new language tool was developed using an agile work process; detailed documentation was replaced with more efficient communication.

Abstract Background: The World Health Organization has expressed a great concern about the increasing prevalence of childhood obesity. Region Västra Götaland (VGR) has developed a web based program to support school nurses in their work to promote health among children with obesity. Previous research on childhood obesity emphasizes the importance of support from nurses and how their work is organized. Aim: The aim of the study is, firstly, to explore school nurses experiences with health promotion work among obese children. Secondly, to investigate whether school nurses use the salutogenic theory of health.

Abstract Background: The World Health Organization has expressed a great concern about the increasing prevalence of childhood obesity. Region Västra Götaland (VGR) has developed a web based program to support school nurses in their work to promote health among children with obesity. Previous research on childhood obesity emphasizes the importance of support from nurses and how their work is organized. Aim: The aim of the study is, firstly, to explore school nurses experiences with health promotion work among obese children. Secondly, to investigate whether school nurses use the salutogenic theory of health.

Hypertension is one of the most common reasons for visiting primary care. It is one of the most important modifiable risk factors for cardiovascular disease, suffering and death. Lifestyle change, such as increased physical activity is the foundation of treatment of hypertension. Lifestyle change starts as a process in which patients can be helped by a nurse through conscious communication, educate and support increased physical exercise.AimThe aim of this study was to investigate the district nurse´s experiences of interacting with patients with hypertension about physical activity.MethodIndividual qualitative study. Ten nurses from health center were interviewed.

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

Hälsosamtal med elever i skolan är ett arbetssätt för att främja barns hälsa. Studiens syfte är att beskriva förutsättningar för ett bra hälsosamtal utifrån ungdomars perspektiv. 16 individuella intervjuer med ungdomar på högstadiet och gymnasiet genomförda inom ramen för ett större forskningsprojekt har analyserats med kvalitativ innehållsanalys. Resultatet visar hur ett elevcentrerat, tryggt och strukturerat hälsosamtal skapar förutsättningar för lärande, reflektion, motivation, relation och delaktighet. Ungdomarna uttrycker önskemål om ett elevcentrerat hälsosamtal, anpassat efter deras individuella behov och önskemål.

The aim of this study was to investigate factors that ex-criminals believe have been of importance to them when they decided to leave a lifestyle of criminality behind. The study was based on eight semi-structured interviews with informants who had committed various forms of crime. Common to all informants is that they are now members in the Swedish association KRIS (In English: CRIS, Criminals Return Into Society), living a life without crime. The stories of the informants have been analyzed on the theoretical basis of social ties, the exit process, role loss, motivation and the life course perspective. Our study showed that the informants have been affected and motivated by various life events that could be identified and pin-pointed during the interviews.

The task for this thesis is to design a tool that is used to cut-out preforms of thermoplastic adhesive and also to make an estimate of costs for the stamping tool. The tool is used in the repair process at the MCM production line. The result of gathered information has affected how the design of the stamping tool has developed. The handling of thermoplastic adhesive in the repair process is one of the factors that influenced the design. The adhesive is sensitive for exposure to moisture. Therefore an automated feeding system of the adhesive is not recommended. The users wished for an automated stamping tool.

The city contains a great multitude of people of different ages and different lifestyles and the urban environment should be planned and designed for everyone to take part in the social life of the city. The main reason among people for heading towards the city centre is to make purchases or to run errands, but also the social aspects are very important. A socially active city is worth striving for as an empty city can lead to unsecurity, fear and hostility between people. This paper discusses mainly the possibilities to encourage people to do physical activities on public places in the city. In Sweden the lifestyle of people in general has changed to the worse in aspects of health over the last decades which has led to the fact that many people in Sweden today suffer from obesity.

ABSTRACTTitle: ?Lifestyles come and go but your choices remain?? (?Livsstilar kommer och går, men valen består...?)Number of Pages: 42 (45 including enclosures)Author: Jenny RydqvistTutor: Göran SvenssonCourse: Media- and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how young adults between 19-25 years are influenced by commercials.Key Questions: How are students in Uppsala influenced by commercials? Do the commercials influence the consumptionbehaviour? Do the commercials influence the lifestyle? Do the influences of the commercial construct the individual lifestyle? In which extent is it social related?Material/Method: Together with literature studies, a qualitative method has been used with 5 interviews with young adults in the age of 19-25 in Uppsala. I have compared these five interviews with earlier results and research.Main Results: I have found out that these young adults don?t want to admit being influenced by commercials even if they know they are. These young adults have also formed consumptionbehaviour after the commercials, which they show in for example their way of shopping and their way of acting afterwards.

School can be an effective environment for achieving a more equal health among children and adolescents, since many individuals can be reached by the health promoting work in the school. In the year of 2000 a project in Skåne was started for the development of health promoting schools. The health promoting projects however, have shown to be of short duration. So, as an alternative, the integration of the health in school ought to be tried. The aim of this study is to give examples how health promoting schools can strengthen their profile.

Abstract Emma BergdahlObstacles and opportunities among occupational health nurses when implementing healthy eating habits.C thesis in Public Health. Faculty of Health and Occupational Studies. University of Gävle. Autumn 2012 Objective: The purpose of this study was to investigate which obstacles and opportunities nurses within occupational health find when trying to implement healthy eating habits among the employees in their respective company. Another objective was to see if the nurses worked according to the Guidelines, issued by the National Board of Health and Welfare.Method: The study was a quantitative study and conducted among nurses in central Sweden.

School can be an effective environment for achieving a more equal health among children and adolescents, since many individuals can be reached by the health promoting work in the school. In the year of 2000 a project in Skåne was started for the development of health promoting schools. The health promoting projects however, have shown to be of short duration. So, as an alternative, the integration of the health in school ought to be tried. The aim of this study is to give examples how health promoting schools can strengthen their profile.