The aim for this paper has been to examine three textbooks designed for science education in upper secondary school in order to determine whether they convey any specific attitudes regarding what is considered to be ideal knowledge within the field of biology. The main focus has been to investigate if different types of design strategies have been used to emphasize certain values or attitudes and if this proves to be the case, how is this achieved specifically?                      For this purpose I have conducted several different qualitative linguistic analyses of the textbooks. The theoretical framework for the analyses lies within the main field of critical linguistics and more specifically in the context of systemic functional linguistics. The two main language models I have chosen to use for my investigations are functional grammar and multimodal text analysis.                      My results imply amongst other things that by conducting an overall assessment of the Headlines in the textbooks a fair assessment can be made of which overall attitudes the books convey.

The following study pertains to investigate the Christian belief in the resurrection of Jesus as it is portrayal in text books aimed at the course Religion 1 for Swedish upper secondary school. The study was carried out by looking at 12 selected books meant to function as teaching aids suitable for the course. The methodology covers both qualitative and quantitative aspects. The study shows that the topic of the resurrection is dealt with in a ratherneutral fashion. A survey of the evidence does not give credence to the notion that the textlength assigned to the resurrection, in any way gives greater importance to the resurrectionbeing of superior value as an Christian article of faith.The results are further discussed, and suggestions are given for how theresurrection of Jesus can function as a didactic tool for the purpose of teaching Christianityfor Swedish speaking upper secondary school pupils, in agreement and harmony with theSwedish syllabus.

In the 2011th Swedish football league three games were suspended because ofbangers that exploded on the terraces. The first suspended match was played by Syrianska and AIK. We have performed an image analysis of two of Sweden?s biggest newspapers, Aftonbladet and Dagens Nyheter, to see how they reported fromthat incident. The reports from the first incident are important because the mediareporting from the first incident might have determined the attitude of the press and the Swedish football association (SvFF) towards the supporters for the remainder of the season.

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, Headlines,images and the deregistration link.A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there?s a big risk for ending up in a spam filter when not considering the demands.

Abstract  The purpose of this essay was to study understandings, determine the meening of a good learning environment in the school class, and how teachers and principal can contribute to it. On the basis of existing research that says: the common attitudes and standpoints between the school management and the teachers, is fundamental in case a good learning environment will occur in the classroom, the study has analyzed if the principal?s and the teacher?s attitudes in this study, are the same. The study is based on four main questions:  What is a good learning environment, according to teachers, principal and existing research?  How can teachers and principal contribute to a good learning environment, according to teachers, principal and existing research?  Do the teacher?s and principal?s attitudes concerning what defines a good learning environment, agree?   Do the teacher?s and principal?s attitudes concerning how teachers and principal can contribute to a good learning environment, agree?  To reply to the purpose of the study, five qualitative interviews were made. The interviews were done with five teachers and one principal, working in the same school. Research and litterature of interest, has been read, and these are presented in this essay. The study result shows that the existing research gives a wide definition of what a good learning environment is, and how a teacher and principal can contribute to it.

Something that all people have come across and more or less experienced is climate change. Climate change in itself is a very complex problem since there are no borders between countries that can stop the problem. The link between science and the public is largely in the hands of the media, since the media play an important role in defining environmental issues and to inform the public about research findings. In recent years, reports from the media showed a slightly skeptical and uncertain picture of this problem. This is despite the largely prevailing consensus among climate scientists that there is an anthropogenic climate change.

The Swedish emigrants, in 1901-1904, were displeased with their home country, so they moved to America with hope to find a better life. Even though they were displeased they still had a great love for their home country and tried to either create a ?new Sweden? (the Swedish-Americans), or they traveled back to their families, hopefully with savings big enough to buy their own home. Sweden did not have a homestead act like the Americans did, which probably is the biggest reason to the emigration. There was also the question of each individual?s right to vote.

In recent years, revelations about illegal international adoptions have made Headlines around the world, and one notable country where many illegal adoptions have been facilitated is Chile. To find out that one's adoption wasn?t facilitated legally is a shock for the individual that raises many new questions about themselves and their origins. This study intends to examine how the identity of stolen adoptees has changed in their adulthood after they have found out that they were stolen, as well as to investigate how they experience alienation in Sweden from their position as both stolen and non-white adoptees. Qualitative methods have been employed in this study: participant observation, semi-structured in-depth interviews, and informal interviews.

This degree project is an inquiry in how plan layouts and functions should be designed to suit families with children. The project aim to, if possible, find good solutions and designed houses that satisfy the requirements a family have.Last spring we contacted Willa Nordic AB, a company that produce houses, and they had a suggestion to investigate living for families with children. Their motif were that they lacked in information and knowledge in how to design houses that correspond to a family's needs. We thought the idea was exiting and motivating.The autumn 2008 studies were made on earlier published reports, in the subject "living environment", to get a solid background. The earlier inquiries shows a clear development through the whole 1900's, from being without standards to have well defined norms.

The purpose of this investigation is to show how politicians state primary goals and how they break them down into secondary objectives within the sector of Child-and education area. This is supposed to create a general image on how the targeting process is handled within the public activity. Finally, this will lead us to what is necessary for the targeting process to work successfully within the public activity.  We have implemented a qualitative study within the two chosen municipalities. This case study is based on personal interviews that are conducted through semi structured questions.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

This essay investigates how the chapters of the interwar and the Second World War have changed in the high school history textbooks during the period from 1944 to 2008. In the study eleven history textbooks have been studied, most quantitatively but also qualitatively. For example the number of pages and rows devoted to different subjects and countries are compared in the books over time. The result of the study shows that there are some big changes over time but in most sections there are also big differences between the books, which make it harder to draw general conclusions. There are a lot more names, pictures and dates in the newer books compared to the older ones, although the number of different names is about the same in all the books.

During its lifetime, a road goes through a number of different stages; pre-study,inquiry of the road, work plan, documenting stage, building stage and operatingstage. The operating stage is the one that takes the longest time and costs themost. Those have a tendency of becoming unnecessarily high because the projectengineers don?t always take the management and maintenance prerequisites intoconditions.To decrease the management and maintenance costs, the Swedish RoadAdministration SouthEast has been in need of a work procedure that makes theroaddesign engineers take the management and maintenance of the road intoconsideration. This shall be achieved by a checklist where the most commondesigns that lead to increased management- and maintenance costs are compiledand listed.Through interviews with project leaders in management, the most commonproblems have been identified, analyzed and summarized under the Headlineswinter-road, vegetation, road equipment and road designs.To elucidate the problem from several points of view, interviews wereimplemented with project leaders in investment and roaddesign engineers.

There is a need for examining the accessibility of public web sites and for several reasons. First, public organizations possess considerable amounts information of interest to its citizens and which ought to be easily accessible. Secondly, international and national guidelines for web publishing support the different types of requirements experienced by web users and, in particular, with regard to accessibility for people with disabilities. The thesis examines the design of public web sites from two different aspects. Web sites can be built up and structured from the management view of the public organization, or, they can be constructed with a view to user needs and requirements.

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with Headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.