Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

Objective: In recent years there has been an increasing interest within the clinical (medical) science in measuring people?s health. When estimating quality of life, present practise is to use the EQ-5D questionnaire and an index which weighs the different questions. The question is what happens if the individuals estimate there own health, would it differ from the public preferences? The aim is to make a new prediction model based on the opinion of patients and compare it to the present model based on public preferences.Method: A sample of 362 patients with unstable coronary artery disease from the Frisc II trial, valued their quality of life in the acute phase and after 3, 6 and 12 months.

Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.

Sarah Kane?s first play Blasted (1995) has often been read in a normative and biographical way by critics, authors and previous researchers. This essay makes a supplementary close reading of Blasted from gender and genealogical perspectives and utilizes theoretical works by Judith Butler, Luce Irigaray and Michel Foucault. My study makes clear that the characters different positions in language and talk create and maintain a power imbalance between them. Efforts to change and develop one?s individual position in language and talk are being made throughout the play since it is the only way to bring about a change in the social power structure.

In this essay we discuss how the decentralisation of the Swedish school system affects the concept of ?equal opportunity school?. We investigate the development from both a historical and contemporary perspective, in order to identify changes over time. The central question of the essay is how the decentralisation of the school system affects the teacher?s perspective and experiences of the government?s framework about ?equal opportunity school?? The analysis is based on four qualitative, semi structured, direct interviews with respondents both active in municipal schools situated in the Malmö council and with more than thirty years of experience in their profession. Our analysis of the interviews show that both respondents experience the overall situation in the schools has deteriorated from an equal opportunity aspect since the decentralisation of the school system.

Today a trend can be seen towards fewer dairy farms and increasing number of cows per farm. Larger farms set a higher demand of more labour efficient milking systems. The time to enter and exit milking rotary platforms is crucial to maintain a high cow throughput. This study is a project initiated by DeLaval in order to evaluate the cow throughput and cow behaviour during entry and exit in two types of parallel external rotaries with different bail designs. The two rotaries compared were DeLaval parallel rotary PR2100 and PR3100HD.

The purpose of this master thesis is to examine how Dublin Core corresponds to the findings in the IFLA report Functional requirements for bibliographic records FRBR, and what consequences this correspondence has on the usability of Dublin Core as a bibliographic standard. While the study describes the conceptual model of FRBR and the entities work, expression, manifestation and item, its main focus is the mapping of attributes and relationships to the user tasks defined, namely to find, identify, select and obtain entities. The study makes a comparison between data that FRBR rates as highly important for any user task, and the elements defined in DCMI Metadata Terms. The outcome of the comparison is then analyzed as to how it affects Dublin Core's possibilities to assist in the different user tasks, and common problems are discussed. The results show that problems in expressing attributes and relationships through Dublin Core elements concern all of the four user tasks.

Authors: Philip Trollér & Jasmin FrljevicTitle: A sharp striker or forwardLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 62All throughout time the Swedish language has been influenced by various external languages. And throughout the years many loanwords have been introduced to the Swedish vocabulary. And this phenomenon occurs in the texts written by Swedish sport journalists. But in what extent do loanwords from the English vocabulary occur in texts written by Swedish sportjournalists, in what types of texts they can be found. And also why the usage of loanwords occur.The purpose of our study is to find out how frequent English loanwords are in Swedish sports journalism.

This paper analyzes governance of cultural and ethnic integration. The study has a comparative perspective between five municipalities in Skåne. One aim in this thesis is to clearify the ratio between the state and municipal authority and how municipalities exercise their autonomy. I analyze the advantages and disadvantages in different governance methods linked to how the municipalities are working in practice and what problem the integration policy is intended to eliminate. I also resolve the influence of officials and citizens in the policy process.My conclusion is that direct ruling to a large extent is limited by indirect control.

Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in Gävle, Sweden.

To achieve an optimal combustion, an even air/fuel ratio in the combustion chamber is required. An optimal combustion leads to reduced amount of emissions due to a more complete combustion, which is an important matter because of the sharpened environmental laws. This can be attained, among other things, by applying entirely variable cam times. To optimize the engines efficiency and its emissions at all workloads and speeds, an active valve control can be applied. This means that the intake and exhaust-valves can be opened and closed at any time, independent of the crankshaft position.

Sometimes relatives have taken me on one side and told me they cannot bear it any more:"Isn't there something you can do to end it all?"More often requests for euthanasia have come from those who are ill. I remember visiting a man with lung cancer. He asked his wife to leave the room. As she closed the door he leaned over and grabbed my arm.

When constructing a building, a number of aspects must be harmonized in order for it to fulfill requirements ? a building must fulfill requirements such a load-bearing, conservation of energy and a good indoor environment by means of, among other things, moisture proofing .Moisture problems in buildings can affect health negatively. As we are increasingly staying in indoors, demands on a good indoor environment are higher.This work starts with examining moisture problems in slab-on-ground solutions, and then links the various scenarios to moisture problems in a concrete slab of a real building. The building with moisture problems is located in Årby by in Borlänge and moisture damage was found in the slab at an apartment adjoining wall.By reviewing literature written within the field of moisture problem, making hand calculations and modeling in the program Comsol Multiphysics, judgments are made to find explanations as to why the rise of moisture occurred in the building in Årby by.Generally, the following guidelines may be used to reduce the risk of moisture problems in slab-on-ground constructions:Drying of construction moisture before laying the floor material.Using draining layer beneath the slab, to prevent capillary suction.Using insulation under the slab, partly for comfort and to establish the temperature difference between the ground and the concrete slab.Avoid direct contact between the wood and concrete, due to degradation and fouling smells that normally occurs.If necessary, use additional vapor barrier.In addition to the above, there are various methods for moisture-proof and moisture-monitoring by design or by the method ByggaF suited for the entire construction process various events..

The Department of Forest Products and Management, Swedish University of Agricultural Sciences has received means from Vinnova for a preliminary study of the organisation of logging work of today and how a better logging organisation should be brought about. This thesis reports results from qualitative interviews with nine forest machine contractors regarding the situation of their companies. The interviews have been analysed with respect to the genesis of the companies, which tasks they perform or that they could consider perform-ing, business relationships of the companies, relationships between the different partners of the companies, and the state of competition experienced by the contractors. The companies have developed either from the contractor previously being machine operator employee or from that the contractor in making has owned a machine and needed work. Their primary business is mechanised logging.

In our study the purpose was to examine the influence of Continuing Professional Education on small and medium sized auditing- and accounting practices. The study also aims to analyze possible similarities and differences in how small and medium sized auditing and accounting practices are affected of the requirements regarding Continuing Professional Education. In order to fulfill our purpose in the study we conducted interviews with auditors and accounting consultants on small and medium sized auditing- and accounting practices. Totally did we conduct seven interviews with four auditors and three accounting consultants. The majority of auditors and accounting consultants we interviewed are satisfied with the current requirements on Continuing Professional Education and think they contribute to the increase of quality and status of the work tasks performed by auditors and accounting consultants.